The World Surf League (WSL) has partnered with Red Bull in a global, multi-tour deal.

The three-year partnership through 2021 makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. Red Bull will further sponsor the newly launched Airborne Series.

The partnership will offer fans new original content that will take viewers behind-the-scenes at WSL events and will also provide onsite activations for fans at CT and Red Bull Airborne events. The partnership will also include enhanced areas for competitors with additional training equipment.

Sophie Goldschmidt, WSL CEO said: “Thanks to Red Bull’s support, we can now launch Red Bull Airborne events on the Gold Coast, in Keramas, and in Hossegor. Additionally through this partnership, Red Bull will activate against the WSL’s unique Championship Tour and Big Wave properties to engage both consumers and athletes. By working closely with Red Bull, their innovation and support will help us further elevate and promote the sport.”

Manchester City and Xylem have rolled out a campaign titled Closer Than You Think to educate football fans on the risks posed by water complacency.

The campaign created by Lagardère Plus showcases audiences how every country on earth faces serious – and escalating – water issues, such as lack of access to clean drinking water and the challenges in the face of increasing severe weather patterns.

The campaign features Manchester City players Sergio Agüero, David Silva and Ilkay Gündoğan and is filmed in the Manchester City dressing room.

The video showcase the Changing Room featuring the players being surprised by a projection-mapped display which surrounds them with the world faced with severe drought and flooding.

Check it outby clicking here.

OTT platform DAZN has rolled out in Spain with Brazilian footballer Neymar da Silva Santos Jr. as the brand ambassador.

DAZN content in Spain will include English Premier League football and MotoGP motorcycle racing priced at a monthly fee of €4.99. It will also air In Our Blood, the third DAZN original series, a three-part doc following the story of three motorcycling champions.

Also joining DAZN ambassadors list is former Manchester United manager Jose Mourinho who will provide punditry.

Neymar said: “Growing up in Brazil instils a love of sports, especially football. Brazilians rally behind the teams and athletes they love. I think DAZN has the same type of passion towards sports and wanting to make it as easy and affordable as possible for people to enjoy. Sports should be available for everyone and I’m happy to join a brand that has this goal in their DNA.”

DAZN Group CEO Simon Denyer said: “This is the dawn of a new era for Spanish sport fans as they join the revolution of flexible, accessible and affordable sport that we are rolling out around the world. Spain is a nation of sport lovers and they are ready for change. They want a better way to watch and we are incredibly proud to be making that happen as we expand our rapidly growing international business.”

The PGA TOUR has announced a multi-year marketing agreement with Adobe as the Official Document Platform and Official Digital Experience Platform of the PGA TOUR and PGA TOUR Champions.

The partnership will focus on enhancing and personalising the TOUR’s digital experience for fans, with a primary goal of creating engaging digital content through the TOUR’s various digital platforms.

This week at The Honda Classic, Adobe will run an advertising integration titled “PDF Like A Boss” on Golf Channel and NBC.

“The PGA TOUR is proud to partner with Adobe as a leader in delivering compelling, relevant digital experiences at each step of the customer journey,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “We are excited to work with Adobe to continually improve our digital experience and to work with the Golf Channel and NBC to deliver new and innovative advertising applications that communicate Adobe’s messages to viewers across our season.”

“The PGA TOUR has long been a fantastic customer for Adobe and provides a great platform to showcase the power of exceptional digital experiences,” said John Travis, vice president of brand marketing, Adobe. “We’re excited to expand our partnership with the PGA TOUR, and work together to reach an important audience – including C-Suite executives and business decision makers – in creative and innovative ways, across many channels.”

Free-to-play game company SportCaller is teaming up with FanDuel to roll out a series of marquee games on its platform, starting with the NCAA March Madness basketball tournament from March 19-April 8. The deal fits into FanDuel’s ongoing commitment to bringing users fresh games and jackpot formats which increase activity and player engagement across all platforms.

The NHL and the NBA went head to head on American networks on Saturday evening. NBC aired an NHL game across all of primetime, with the Pittsburgh Penguins versus Philadelphia Flyers pulling an average 1.95 million viewers from 8-11 pm. ABC showed the Houston Rockets versus the Golden State Warriors in the NBA with an average of 2.72 million from 8:30-11 pm.

Fantastec is partnering with Premier League club Arsenal for a new blockchain authenticated collectibles app called Fantastec SWAP. Fans will be able to build squad collections (like digital player cards) by purchasing in-app team packs and swapping with other fans all over the world. Completed collections earn rewards from the teams and allow fans to move toward more difficult levels of collecting with rarer collectibles and increased rewards. The blockchain platform offers social network-like features enabling fans to connect and swap their collectibles with the same confidence and trust they would have if they were interacting physically, especially vital when swapping rare player autographs.

The Paris 2024 Olympics will be the first Games to enable members of the general public to run the marathon course on the same day as the elite athletes.

Mouthguard company Opro has signed England star and World Cup 2014 winner Vicky Fleetwood as one of their brand ambassadors. As part of the partnership, Vicky will be able to visit in an effort to inspire the next generation to take up sport. Vicky will also work alongside Opro to help promote the importance and benefits of wearing a mouthguard and safety in sport.

The LA Galaxy of Major League Soccer and the team’s home stadium, Dignity Health Sports Park, have named Mezcal El Silencio as a strategic new partner.

Silencio will open the newly constructed Mezcaleria El Silencio, a bar located on the main concourse of Dignity Health Sports Park.

As the exclusive mezcal partner, El Silencio will receive in-stadium and in-game visibility during each club MLS regular season home game. El Silencio will also have the opportunity to engage local soccer fans via brand-tailored activations at Dignity Health Sports Park throughout the course of the agreement.

The Galaxy and the stadium are both owned by AEG (Anschutz Entertainment Group).

Founded in 1996 as one the eight original MLS teams, the Galaxy was the first club in the league to surpass total attendance of one million, two million, three million and four million fans.

The deal was brokered by AEG Global Partnerships

Fausto Zapata, CEO and co-founder of Mezcal El Silencio, said: “We founded the company in Los Angeles, so we are eager to put our stake in the ground in our very own backyard, or field, with LA Galaxy.

“This year at all of the games and events at Dignity Health Sports Park, Silencio will be the exclusive mezcal, and you can expect to experience the brand in a way that truly goes beyond the bottle and beyond your wildest and most outrageous imagination.”

Robert Vartan, Senior Director, AEG Global Partnerships said: “Working together through this first-of-its-kind partnership, we look forward to elevating the game day experience and adding value to our fans with their topnotch mezcal offerings and unconventional activations.”