World Surf League Hooks Up With Red Bull

The World Surf League (WSL) has partnered with Red Bull in a global, multi-tour deal.

The three-year partnership through 2021 makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. Red Bull will further sponsor the newly launched Airborne Series.

The partnership will offer fans new original content that will take viewers behind-the-scenes at WSL events and will also provide onsite activations for fans at CT and Red Bull Airborne events. The partnership will also include enhanced areas for competitors with additional training equipment.

Sophie Goldschmidt, WSL CEO said: “Thanks to Red Bull’s support, we can now launch Red Bull Airborne events on the Gold Coast, in Keramas, and in Hossegor. Additionally through this partnership, Red Bull will activate against the WSL’s unique Championship Tour and Big Wave properties to engage both consumers and athletes. By working closely with Red Bull, their innovation and support will help us further elevate and promote the sport.”