Manchester City Campaign Targets Global Water Problems

February 27, 2019

Manchester City and Xylem have rolled out a campaign titled Closer Than You Think to educate football fans on the risks posed by water complacency.

The campaign created by Lagardère Plus showcases audiences how every country on earth faces serious – and escalating – water issues, such as lack of access to clean drinking water and the challenges in the face of increasing severe weather patterns.

The campaign features Manchester City players Sergio Agüero, David Silva and Ilkay Gündoğan and is filmed in the Manchester City dressing room.

The video showcase the Changing Room featuring the players being surprised by a projection-mapped display which surrounds them with the world faced with severe drought and flooding.

Check it outby clicking here.