Also in the News…

Chelsea and England midfielder Ruben Loftus-Cheek has signed an endorsement deal with Wow Hydrate. The player will also be part of the water brand’s #PushIt campaign which aims to encourage those with a passion for exercise to challenge themselves, and always keeping moving and working towards bigger goals.

Betfred is the new title sponsor of the British Masters golf tournament taking place May 9-12 in  Southport, England. The agreement with the PGA European Tour is for an initial two years with the event, which has been part of the European Tour’s Race to Dubai for the past four seasons after returning to the schedule in 2015 following a seven-year absence. Tommy Fleetwood, the 2017 Race to Dubai Champion, will host this year’s event. He is a native of Southport.

The two teams visiting Japan for the MLB Opening Series this month will play games against Japanese teams as part of the tour. The Seattle Mariners take on the Yomiuri Giants and the Oakland Athletics will play the Hokkaido Nippon-Ham Fighters. The AL West rivals open the 2019 MLB season with a two-game set March 20-21 at the Tokyo Dome.

MGM Resorts is the title sponsor, the company’s first major marketing activation around an MLB event. MGM plans fan-facing events outside the ballpark, while also having its logo on a jersey patch on the Athletics’ right sleeve during the Opening Series.

Arsenal has named Zoom as its official enterprise video communications partner. The US based company which  provides cloud platforms for video, voice, content sharing, will use Arsenal’s worldwide profile to build its global brand awareness, through in-stadia inventory and direct communications.