MLS Partners With Twitch: “The Internet Is Building Soccer”

By Taruka Srivastav | February 25, 2019

Major League Soccer has agreed a one-year partnership with Amazon-owned Twitch to strengthen its esports competition, the eMLS Cup.

Starting next month, MLS will start streaming the second season of the eMLS Cup, which works in conjunction with the EA Sports FIFA franchise as a qualifier to the FIFA eWorld Cup.

The deal will also include non-gaming content, such as highlights or other video content from MLS teams.

Chris Schlosser, Senior VP of MLS Digital, told Bloomberg: “FIFA is one of the main generators of the fans that we have. If you look at it historically — radio built baseball, television built the NFL and NBA, and the internet is building soccer.”

The 2019 eMLS Cup will take place March 30 in Boston at PAX East with gamers from 22 of the 24 MLS teams vying for for the title.

Teams joining for the first time include Atlanta United, DC United and FC Cincinnati.

The eMLS Cup will be streamed on Twitch, Twitter, and the MLS website.