PGA TOUR Links With Adobe For Digital Engagement

By Taruka Srivastav | February 26, 2019

The PGA TOUR has announced a multi-year marketing agreement with Adobe as the Official Document Platform and Official Digital Experience Platform of the PGA TOUR and PGA TOUR Champions.

The partnership will focus on enhancing and personalising the TOUR’s digital experience for fans, with a primary goal of creating engaging digital content through the TOUR’s various digital platforms.

This week at The Honda Classic, Adobe will run an advertising integration titled “PDF Like A Boss” on Golf Channel and NBC.

“The PGA TOUR is proud to partner with Adobe as a leader in delivering compelling, relevant digital experiences at each step of the customer journey,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “We are excited to work with Adobe to continually improve our digital experience and to work with the Golf Channel and NBC to deliver new and innovative advertising applications that communicate Adobe’s messages to viewers across our season.”

“The PGA TOUR has long been a fantastic customer for Adobe and provides a great platform to showcase the power of exceptional digital experiences,” said John Travis, vice president of brand marketing, Adobe. “We’re excited to expand our partnership with the PGA TOUR, and work together to reach an important audience – including C-Suite executives and business decision makers – in creative and innovative ways, across many channels.”