Manchester City Continues Data Partnership With SAP

Premier League championship club Manchester City has extended its long-term global partnership with SAP, to bring new technology to the team’s bench during matches.

Already using SAP Challenger Insights to get tailored in-game data for both men and women’s teams, the club will now give the ability to its coaches and players to use the software from the bench during the games.

Bernd Leukert, Member of the Executive Board of SAP SE, Products & Innovation, said: “The partnership between Manchester City and SAP continues to push the boundaries of what is possible with technology.”

“As one of the first teams in the English Premier League to bring data onto the touchlines, the Club can now access the most complete view of an opponent’s setup during a match to optimise training, preparation and performance.”

City all-time scoring leader Sergio Aguero said: “SAP Challenger Insights helps bring the coaches’ instructions to life so I have a constant reminder of how we are approaching each different game.”

Montreal To Host FIBA 3×3 World Tour

FIBA and TriCon Events signed a three-year partnership to bring the 3×3 World Tour to Montreal until 2021.

The city will host a FIBA 3×3 World Tour Masters from September 7-8, 2019.

Montreal thus becomes the third Canadian city to host the basketball tournament, after Saskatoon since 2017 and Edmonton this year.

“Canada has become a hotbed for 3×3 and we are thrilled about the city of Montreal’s decision to host the FIBA 3×3 World Tour in 2019,” said FIBA 3×3 Managing Director Alex Sanchez.

“More Olympic host cities such as Beijing, Rio de Janeiro, Tokyo and Mexico have staged the FIBA 3×3 World Tour in previous years. Montreal and 3×3 have so much in common: dynamic, urban and multicultural. We are looking forward to an exciting event and a genuine urban culture party in this iconic city next year.”

TriCon Events President Patrice Brunet said: “With this partnership, TriCon Events continues to build and deliver exciting international sports events to Canada since 2016, with no better backdrop than the city of Montreal. The whole team is eager to host some of the best basketball players in the world, and have them experience Montreal hospitality for the next years.”

 

NBA Extends FanDuel Partnership To Integrate Sports Betting

The National Basketball Association and FanDuel have extended their multi-year partnership to make FanDuel an Authorized Gaming Operator of the league, in addition to continuing as the Official Daily Fantasy Partner of the NBA and the WNBA.

FanDuel will gain access to NBA betting data, and will work with the league to create new betting game formats.

They will also collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience.

“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA.

“Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”

“The NBA was the first sports league we partnered with, and has been an incredible partner ever since,” said Matt King, CEO, FanDuel Group.

“We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”

Their collaboration began in 2014, when the NBA became the first major professional sports league to partner with FanDuel.

In 2017, FanDuel became the Official Daily Fantasy Partner of the WNBA, FanDuel’s first partnership with a women’s professional sports league.

 

AS Roma Reaches Exclusive Deal With Twitter

Serie A club AS Roma has become the first Italian football club to secure an exclusive content partnership with social media platform Twitter.

As part of the agreement, Roma’s fans and followers will be able to enjoy exclusive live games, match previews, player interviews, squad training as well as classic moments from the club’s archives, throughout the club’s 15 official Twitter accounts.

The other innovative feature of this partnership is that Twitter can offer that content to potential sponsors of the social network who will be able to promote their brand using Twitter’s amplify product.

Simone Tomassetti, Twitter’s Head of Sports Partnerships Southern Europe, said: “We are proud to have signed this deal with AS Roma, a partner who communicates in an innovative way. Providing a wide offer, with videos and contents in the field of entertainment, news and sport is very important for Twitter and the partnership with AS Roma fits perfectly in this direction.”

Francesco Calvo, Chief Revenue Officer at AS Roma, said: “Roma’s innovative and award-winning social media strategy has been widely hailed as a ‘game-changer’ in the world of sport and we’re delighted to have become the first club in Italy to enter into this kind of commercial partnership with Twitter.

“The new deal will enable us to deliver an even more engaging experience to our fans and followers, bringing them even closer to the club, and also allow us to deliver increased exposure and value to new and existing sponsors.”

 

Pacers Tune In Motorola Partnership

The NBA’s Indiana Pacers have announced a multi-year agreement with Motorola as the team’s first-ever jersey patch partner.

In addition, the Midwest-based mobile communications company will become the presenting sponsor of the Pacers official team app.

The partnership also includes in-arena, digital and social media visibility.

Pacers Sports & Entertainment (PS&E) president & COO Rick Fuson said: “Similar to the way Motorola never stops looking for new ways to deliver the best mobile devices, we constantly strive to deliver the best possible experiences to our fans.”

“We look forward to having Motorola as part of our team in the years to come – allowing us to further connect with our incredible fans and grow our brand across the globe.”

Rudi Kalil, Vice President and General Manager, North America at Motorola, said: “Now as the Pacers first-ever jersey patch partner, Motorola joins an organisation whose combination of teamwork, passion and drive to continuously improve, has led them to tremendous success.”

“This same championship formula is one we put into play at Motorola every day to win with our products, customers and employees, and is what makes this partnership so exciting.”

The Motorola patch will appear on the front left shoulder of the Pacers regular-season and post-season jerseys. The Pacers are the 29th NBA team to announce a jersey patch partner.

 

FA Forges Multi-Year Licensing Pact With Fanatics

The Football Association (FA) has signed a new five-year agreement with Fanatics for licensing that will give England fans a greater range of products and broader availability worldwide.

Under the deal, Fanatics will operate the official online England store www.englandstore.com and run all physical retail sites at Wembley Stadium.

Fanatics International President Steve Davis, said: “The Football Association is an iconic governing body with a rich history and we are delighted that they are the latest major organisation to have chosen to work with Fanatics to grow their merchandise offering to fans.”

“We are significantly growing our global capabilities, with manufacturing and distribution centres around the world and no matter where England fans are, they will be able to buy the latest official England products and merchandise to show their support for their nation.”

Dan Kiddle, Head of Partnerships at the FA, said: “As the global leader in sports retail and licensed merchandise, Fanatics will transform the FA’s ability to service the shopping demands of England fans all over the world. With access to an unrivalled suite of e-commerce technology and world-class pedigree in delivery to match, we are very excited by our partnership with Fanatics and look forward to rolling out a much-improved retail offering.”

Fanatics also have partnerships with other top organisations including the NFL, the NBA and the European Tour, as well as the DFB, the FA’s German counterpart.

 

CONMEBOL Doubles Copa Libertadores Prize Money

The prize pot for the Copa Libertadores will more than double next year, the South American Football Confederation (CONMEBOL) said this week, but the continental championship will still trail a long way behind the European Champions League.

Football teams competing in South America’s premier club competition will share $161.9m (£127.8m) in 2019, up 56 percent from $103.85m (£81.98m) this year, with the champions expected to bank at least $20.4 million (£16.16m), CONMEBOL President Alejandro Dominguez said on Monday.

“Our administration is keeping its promise to generate more value for South American football and reinvesting it in development,” Dominguez said at the draw for the 2019 tournament in Paraguay.

By comparison, UEFA will distribute €1.94bn (£1.74bn) to the clubs that qualified for the Champions League group stage in 2018/19.

This season’s Copa Libertadores ended in turmoil in late November after riotous scenes outside the second leg of the all-Argentine final between River Plate and Boca Juniors forced the match to be postponed.

The match eventually took place in Madrid two weeks later with River beating their arch rivals 3-1 to lift the title for the fourth time.

Miami Open Ticket Sales Up Despite Venue Change

Ticket sales for the next edition of the Miami Open are up 22 per cent compared to a year ago, despite the tennis tournament switching venues.

From March, the annual competition will take place at the Hard Rock Stadium, having previously been held at the Crandon Park Tennis Center for the past 30 years.

According to the Miami Herald, the number of tournament-long passes sold thus far has already exceeded last year’s total three months before the opening match.

“People were curious or skeptical about how this was going to work, but what we’ve found is that the fans of the Miami Open that have come to visit Hard Rock Stadium have quickly seen with their own eyes the investment that Stephen Ross and IMG have put into continuing to make this a world-class tournament and making the campus beautiful,” said Jeremy Walls, Senior Vice President and Chief Marketing Officer of the Miami Dolphins and Hard Rock Stadium.

“We’re well ahead of pace, and the market has responded really well to the move.”

The City of Miami has spent over $500m (£394.1m) in additions and renovations to transform the Hard Rock Stadium.

United & Engage Launch Video Series For Indian Fanbase

English Premier League (EPL) giants Manchester United are continuing to explore growth opportunities in India with the football club announcing a new series of videos specifically aimed at the team’s 35 million fans in the country.

In partnership with leading sports marketing agency Engage Digital Partners, United will unveil one video a week over the Christmas period, featuring documentary-style stories from its supporters across the subcontinent.

The first video – Standing United – tells the tale of members of the Manchester United Supporters Club (MUSC) Kerala, who helped to provide relief to those affected by the state’s worst floods in a century earlier this year.

Phil Lynch, CEO of Media at Manchester United, commented: “The growth of football in the country has been well documented and that’s reflected in what we see on our own platforms, with India consistently being in the top five territories in regards to fans viewing our content.

“Since launching our first official App and YouTube channel this year, we wanted to delve a little further and connect with our India fans on a more ‘localised’ level. This exclusive India-oriented video content will help us do that.”

United are currently looking for a new manager after parting company with boss Jose Mourinho on Tuesday following a series of poor performances in the league.

Another Social Media Slam Dunk For NBA

Christmas has come early for basketball fans.

The National Basketball Association (NBA) is currently social media’s most popular sports league in the world, according to spontech pioneers, Hookit.

The NBA finished top of the pile in last month’s rankings, a massive 42 million interactions ahead of the National Football League (NFL).

The English Premier League (EPL) and MotoGP also made the standings for November, but what other competitions made the top 10?