NBA Extends FanDuel Partnership To Integrate Sports Betting
By Sree Varma | December 19, 2018
The National Basketball Association and FanDuel have extended their multi-year partnership to make FanDuel an Authorized Gaming Operator of the league, in addition to continuing as the Official Daily Fantasy Partner of the NBA and the WNBA.
FanDuel will gain access to NBA betting data, and will work with the league to create new betting game formats.
They will also collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience.
“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA.
“Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
“The NBA was the first sports league we partnered with, and has been an incredible partner ever since,” said Matt King, CEO, FanDuel Group.
“We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
Their collaboration began in 2014, when the NBA became the first major professional sports league to partner with FanDuel.
In 2017, FanDuel became the Official Daily Fantasy Partner of the WNBA, FanDuel’s first partnership with a women’s professional sports league.