AS Roma Reaches Exclusive Deal With Twitter
By Sree Varma | December 19, 2018
Serie A club AS Roma has become the first Italian football club to secure an exclusive content partnership with social media platform Twitter.
As part of the agreement, Roma’s fans and followers will be able to enjoy exclusive live games, match previews, player interviews, squad training as well as classic moments from the club’s archives, throughout the club’s 15 official Twitter accounts.
The other innovative feature of this partnership is that Twitter can offer that content to potential sponsors of the social network who will be able to promote their brand using Twitter’s amplify product.
Simone Tomassetti, Twitter’s Head of Sports Partnerships Southern Europe, said: “We are proud to have signed this deal with AS Roma, a partner who communicates in an innovative way. Providing a wide offer, with videos and contents in the field of entertainment, news and sport is very important for Twitter and the partnership with AS Roma fits perfectly in this direction.”
Francesco Calvo, Chief Revenue Officer at AS Roma, said: “Roma’s innovative and award-winning social media strategy has been widely hailed as a ‘game-changer’ in the world of sport and we’re delighted to have become the first club in Italy to enter into this kind of commercial partnership with Twitter.
“The new deal will enable us to deliver an even more engaging experience to our fans and followers, bringing them even closer to the club, and also allow us to deliver increased exposure and value to new and existing sponsors.”