iSportConnect’s interactive June Masterclass+ focuses on “Engaging Young Fans: Captivating Audiences and Monetising the Evolving Sports Landscape”. This event focuses on how to captivate and monetise the rapidly changing habits of young sports fans through strategic, innovative content, and partnerships. A range of lively sessions, insightful panel discussions, and hands-on breakout sessions have been arranged, aimed at offering deep insights into the intriguing world of sports marketing and engagement.

In-depth conversations will revolve around how the younger generation consumes sport, their general media consumption habits, their views on events and what they value when attending these events. These will be coupled with insights into how digital media and influencers play crucial roles in shaping these behaviours. Be part of this engaging discussion as we delve into captivating case studies and innovative strategies.

An important part of the event will focus on harnessing digital media and technology to create compelling content that resonates with young fans. We’ll look at how strategic partnerships and collaborations can amplify visibility, engagement, and revenue generation. You’ll have the chance to participate in breakout sessions exploring different content formats and strategies for engaging young fans through digital media and technology.

The latter part of the event will explore current sports consumption trends and monetisation strategies in the evolving sports landscape. You’ll learn about the importance of aligning with young fans’ desires and expectations, the challenges of adapting to the rapidly changing sports industry, and methods to maximise revenues through effective content strategies.

Don’t miss this opportunity to network with industry professionals, learn from the experts, and deepen your understanding of the evolving sports landscape. You’ll walk away with actionable insights into engaging young fans, captivating audiences, and monetising the evolving sports landscape.

Join us on May 24th for an insightful Masterclass on ‘Women’s Sports Sponsorship, Media Revenues, and Maximising Potential: Impact & Demonstrating ROI’. This event offers an opportunity to explore the evolving landscape of women’s sports through engaging sessions and discussions led by sports rights holders and representatives from consumer brands.

The comprehensive agenda delves into key aspects of women’s sports, including maximizing the potential of sponsorships and media revenues, developing effective sponsorship campaigns and media strategies and showcasing the return on investment in women’s sports initiatives.

Attendees will gain valuable insights from industry experts, participate in breakout sessions, and network with like-minded professionals. Topics of discussion will encompass the growing interest and engagement rates in women’s sports properties, commercial drivers behind women’s sports sponsorship and media rights, innovative sponsorship models, media strategies, best practices and utilizing data and analytics to measure the impact of sponsorships and media revenues.

Don’t miss this opportunity to learn, network, and contribute to the development of women’s sports sponsorship and media revenue initiatives with guidance from experienced sports rights holders and consumer brand leaders.

Join us on May 23rd for iSportConnect’s Masterclass on Multi-platform Content and Broadcasting for Sports, focusing on maximizing reach and engagement with live and non-live content. This event offers an opportunity to discover the latest strategies, trends, and insights into the world of sports broadcasting through a range of engaging sessions and discussions.

The comprehensive agenda covers topics such as the future of multiplatform broadcasting in sports, leveraging social media and OTT platforms for sports broadcasting, maximizing reach and engagement, and innovative storytelling and content formats. Attendees will gain valuable insights from industry experts, participate in roundtable sessions, and network with like-minded professionals.

Key areas of discussion will include the current state of sports broadcasting, the impact of technology, multiplatform opportunities, monetization strategies, fan engagement, rights management, and crafting compelling narratives for live and non-live sports content. Don’t miss this chance to learn, network, and contribute to the evolving landscape of sports broadcasting.

Everyone loves an event, especially in a post-Covid world it is great to be out and reconnecting with old friends and meeting new people. We thought we would gather some relevant events in the sports business world under one roof. Here is the list of events through to the end of September.

12th – 13th September – London – Emirates Stadium
Generative AI for the creative industries

15th – 18th September – Amsterdam
International Broadcast Convention (IBC)

19th September – London
iSportConnect Masterclass+
Decoding Sports Fan Behaviour: Leveraging Data & Tech to Drive Engagement and Revenue

20th and 21st September – Sevilla
World Football Summit

26th September – London
iSportConnect Masterclass+
Fan First Marketing: Revolutionising Sports Engagement through Personalised Strategies and Experiences

iSportConnect Masterclass+ events provide senior executives with a platform to share and debate the opportunities and issues facing the business of sport.

They are half day invitation-only events which focus on solving real industry challenges through peer group discussion and provide an opportunity to network and learn from like-minds, building the relationships that will change the industry for the better.

Topic Background:

The digitalisation of sport has created opportunities for International Federations to understand and directly market to fans as well as to create value for sponsors. However, the digital experiences open to sports fans continue to grow exponentially and the competition for attention and retention has never been more intense. 

How do International Federations, irrespective of the resource they have access to, build digital experiences that keep fans coming back based on an understanding what connects fans with the sports they love?

Workshop 1 – How to use data to understand and connect with your audience

Discussion Topics:

How do you decide what data sources are important to collect and interpret?

What role should first, second and third party data play for your organisation?

What regulations should you be aware of in respect of the collection of (first party) data?

What are the benefits of segmenting your audience and how do you get started?

Workshop 2 – How to create digital experiences that drive audience growth

Discussion Topics:

How do you develop a simple business case to build a new digital experience?

How important is it to personalize digital experiences to your audience’s demographics and preferences?

What is the most effective way to involve your audience in the development of digital experiences?

How do you evaluate the success of a newly deployed digital experience?

Here is a rundown of our 2023 calendar, we haven’t finalised topics and dates for all of our events yet but this should give you a good idea of what is coming up and when.

June 28th-29th, Web3 Summit for Sport, Entertainment & Gaming (Emirates Stadium, London)

July 19th – Virtual Workshop, Innovating Digital Products for Unparalleled Sports Fan Engagement (Virtual)

August 9th – Virtual Workshop, Launching Loyalty Program in the Sports Industry (Virtual)

September 19th – Masterclass+, Tech-Powered Engagement Captivating Sports Fans and Cutting-Edge Content and Immersive Experience (London)

September 26th – Masterclass+, Fan First Marketing: Revolutionising Sports Engagement through Personalised Strategies and Experiences (London)

October – Masterclass+, Win-Win Strategies: Boosting Sports Rights Holder Revenues and Enhancing Brand Partner Value Content through Collaborative Digital Content Initiatives (Manchester)

November 9th – Masterclass+, Combating Piracy and Protecting Intellectual Property in Sports Content

November – Web3 Summit for Sport, Entertainment & Gaming (Los Angeles)

iSportConnect Masterclass+ events provide senior executives with a platform to share and debate the opportunities and issues facing the business of sport.

They are half day invitation-only events which focus on solving real industry challenges through peer group discussion and provide an opportunity to network and learn from like-minds, building the relationships that will change the industry for the better.

Topic Background:

According to a 2021 Bloomberg report, Gen Z account for $360 billion in disposable income. Businesses are trying to figure out how to market to this generation and many struggle to get them to buy, especially as their spending habits differ significantly from previous generations.

Workshop 1 – How to convert your Gen Z audience into customers

Discussion Topics:

• ●  How important is the Gen Z audience?
• ●  What successes or failures have you experienced from yourattempts to monetise Gen Z audiences?
• ●  Where do you start if you want to monetise Gen Zaudiences?
• ●  How do you grow with Gen Z as their disposable incomegrows?

Workshop 2 – How to make your property a priority for Gen Z brands

Discussion Topics:

● What Gen Z brands are leveraging sports and entertainment properties most effectively?

● What are the must-have partnership assets that Gen Z brands are looking for?

● What new capabilities do rights holders need to acquire to successfully retain Gen Z brand partner

iSportConnect Virtual Workshops provide busy senior executives with a platform to share and debate the opportunities and issues facing the business of sport.

They are one hour invitation-only events which focus on solving real industry challenges through peer group discussion and provide an opportunity to network and learn from like-minds, building the relationships that will change the industry for the better. 

Topic Background:

Sponsorship remains an incredibly powerful tool to reinforce and empower a brand’s image, increase its visibility amongst consumers and create opportunities to grow new business. However, as economic uncertainty continues, how can brands and rights holders deliver more for less from sports partnerships in 2023? 

Breakout Discussion:

• How to ensure partnerships are strategic and well-conceived?
• What new capabilities are needed to deliver successful partnerships in 2023 and beyond?
• How to measure impact and inform future strategy

Join us for the Advantage All Global Forum on Monday 14th November 10:30-12 GMT.

The Global Forum aims to empower women to take leadership positions in all areas of sports, maintain balanced participation, raise the commercial appeal of the women’s game, manage the media image of women’s sport and create a culture that includes and inspires all.

With those principles central to the event, we’ve curated two panel sessions that really dive deep into increasing the visibility and improving the portrayal of women’s sport across the media and how you can contribute to growing and commercialising women’s sport.