Join us for “Fan First Marketing: Revolutionising Sports Engagement through Personalised Strategies and Experiences” as part of the iSportConnect’s Masterclass+ series. This insightful event is scheduled for September 26th at MKTG.

Our day will begin by exploring the rise of Fan First Marketing and its role in ushering in a new era of sports engagement. We’ll delve into the shift in consumer behavior and expectations, and understand the significance of personalised strategies and experiences in sports marketing. Crucially, we’ll examine the transformative role data and analytics play in crafting these personalised marketing strategies.

As we progress, we’ll focus on creating tailored experiences for fans, leveraging data and technology. Through real-world case studies, you’ll learn how some sports organisations have successfully harnessed this approach to enhance fan engagement and significantly boost their marketing outcomes.

Post a networking break, we will delve into the importance of fostering a sense of belonging among fans, turning our attention to community building and inclusive initiatives. The critical role of influencers, ambassadors, and social media platforms in creating inclusive and diverse sports communities will be explored.

Wrapping up the day, we’ll discuss innovative partnerships and collaborations, particularly how they unlock new opportunities for fan engagement and revenue growth. We will highlight the increasing role of esports and gaming in attracting new audiences and their potential as strategic partners for traditional sports entities.

This event promises to be a comprehensive exploration of Fan First Marketing, blending theory with practical insights and examples. You’ll have the chance to network with industry professionals, learn from the experts, and take away actionable strategies to revolutionise sports engagement through personalization. Don’t miss out on this opportunity to stay ahead in the fast-evolving sports industry.


Guest Speakers

The Agenda

To be decided

The Location


Regent’s Place,

20 Triton St,



Event begins in: