Formula 1 Signs Puma As First Merchandise Partner

Formula 1 has named German clothing brand Puma as its first exclusive merchandise retail partner.

As part of the agreement, Puma now has the rights to design, produce and sell Formula 1-branded products trackside. It will further have an on-site Puma stands and superstores during race weekends for people to buy the official merchandise.

Puma’s subsidiary Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio.

Sean Bratches, managing director of commercial operations at Formula One, said: “We are always trying to improve the racing day experience for fans and taking on board such an experienced and creative partner as Puma is exciting.”

Puma chief executive, Bjørn Gulden,said: “Puma has a long and proud history in motorsport, and we are very pleased to take a step today. Our agreement with Formula One will allow us to directly contact our racing fans and provide the best possible merchandising experience.”

 

 

 

ICC And Interpol Come Together To Combat Corruption

The International Cricket Council (ICC) has agreed to work with Interpol to fight corruption.

In a statement, ICC said that they will facilitate worldwide police cooperation, to discuss closer working relations as part of its ongoing efforts to combat corruptors in the game.

Alex Marshall, General Manager – ICC Anti-Corruption Unit, said: “The ICC and Interpol are keen on working together and our meetings in Lyon last week were productive. The ICC has an excellent relationship with law enforcement agencies in a number of countries but working with Interpol means we are connecting with their 194 members.

“Our focus is on education of players and prevention and disruption of corruptors. Where our enquiries reveal criminal offences have been committed, we will refer this to the relevant law enforcement organisations and this makes Interpol an important partner for us.”

José de Gracia, Assistant Director of Interpol’s Criminal Networks Unit, said: “Sport brings people together, but criminals looking to make large profits can undermine its integrity. Our meetings and cooperation with partners such as the ICC help us shape a collaborative, holistic response.”

 

German FA President Quits Following Corruption Charges

German Football Association (DFB) President Reinhard Grindel unexpectedly resigned on Tuesday after apologising for accepting an expensive watch from a Ukrainian colleague as a gift, saying he had not known its value.

Reuters reports:

Grindel, who took over the world’s biggest sports federation by membership in 2016, had come under pressure over income he received from a DFB subsidiary and a watch he had been given by Ukrainian businessman and soccer administrator Grigory Surkis.

“Everyone who knows me knows that I am not greedy. The price of the watch was 6,000 euros. I did not know the brand or its value at the time,” Grindel said in a brief statement to reporters.

“Mr Surkis had no commercial interests linked to the DFB. He never, before or after, asked me for any kind of support,” Grindel said.

“At the time it was clear he would not campaign for another term on the UEFA Executive Committee to which he now no longer belongs.”

“For me there was and is no conflict of interest. It was a matter of politeness to accept it.”

Grindel said he had shown the watch to DFB associates at the time and had mentioned it to colleagues in Frankfurt. But he said it was a mistake not to have known the value of it earlier.

“I cannot explain why I did not take action for swift clarity. I am stunned by my mistake. I resign as DFB president. I apologise for my less-than-exemplary action of accepting the watch.”

The DFB, which will host the Euro 2024 tournament and has more than 7 million registered members, said vice presidents Rainer Koch and Reinhard Rauball would be an interim solution until elections in September.

Grindel, a former journalist and conservative CDU member of parliament, had also been in the spotlight after a Spiegel report identified a 78,000 euro income he had received from a DFB subsidiary that had not been made public.

He is also a UEFA Executive committee member and a FIFA Council member, taking over at the DFB from Wolfgang Niersbach, who was forced to resign amid allegations of vote-rigging for the 2006 World Cup.

Grindel had virtually no international experience in football when he took over the role.

He oversaw the DFB-commissioned investigation in the 2006 affair that found no proof of vote-buying but could not explain the million-dollar payment via FIFA that eventually landed with a senior FIFA official.

Grindel was blamed for bad handling of the case of Germany player Mesut Ozil and his controversial photograph with Turkish President Tayyip Erdogan prior to last year’s World Cup.

Ozil retired from the national team after Germany’s shock first round World Cup exit last year and said he had faced “racism and disrespect” because of his Turkish roots.

Grindel had also been critical of coach Joachim Loew last month after he dropped Mats Hummels, Jerome Boateng and Thomas Mueller from the national team, before rowing back on his comments.

The Germans, four-time world champions, have seen a drop in popularity, ticket sales and ratings in recent years. They were also relegated in last year’s Nations League competition.

Eurosport Extends Agreement With Ronnie O’Sullivan

Snooker player Ronnie O’Sullivan has signed a new three-year deal with Eurosport.

The five-time World Champion will join Eurosport’s cast of snooker experts which includes Jimmy White throughout the upcoming 2019 World Snooker Championship at the Crucible Theatre in Sheffield.

O’Sullivan will further be chief contributor to an exclusive short-form series 60 Second Pro, to be screened on Eurosport’s linear and digital channels throughout the tournament.

Ronnie O’Sullivan said: “I am delighted to extend my association with Eurosport for another three years. Eurosport has been an important part of my professional life over the last few seasons and I can’t wait to share my opinions with viewers from right across Europe.

“It is well-known within the game that Eurosport is the go-to destination for passionate snooker fans and I’m proud to be part of that team.”

 

United Soccer League Extends Stats Partnership With Opta

The United Soccer League (USL) has extended its partnership with data provider Opta.

Opta will now become the official data partner of the USL League One, in addition to its existing partnership with the USL Championship.

The USL is sanctioned by the U.S. Soccer Federation as the country’s Division 2 pro league beneath Major League Soccer.

As part of the agreement, Opta will provide data services for all regular and post-season games in the USL Championship and League One. The data will be available on the USL League One website, including player heat maps and live statistical updates.

USL senior vice president, Lizzie Seedhouse said: “We are pleased to expand our partnership with Opta. Their expertise in sports data offers serves as a valuable resource to our players, coaches, teams, and most importantly, our passionate fans who make this league possible. We look forward to continuing our work together.”

Richard Crouch, vice president of rights acquisition data at Perform Content, said: “We are committed to supporting the growth of soccer in North America and are excited to a part of this brand-new competition. We look forward to working closely with the USL on the inaugural League One season.”

 

British Triathlon Makes Volvo Official Vehicle

British Triathlon has named Volvo Car UK as its Official Vehicle Partner.

As part of the deal, Volvo will supply official vehicles for key triathlon events around the UK, including the AJ Bell World Triathlon Leeds and Accenture World Triathlon Mixed Relay Nottingham and the Accenture Mixed Team Challenge at London’s Canary Wharf and to support the work of British Triathlon.

Andy Salmon, British Triathlon CEO, said: “We are delighted to announce Volvo as the Official Vehicle Partner of British Triathlon. It’s a great move for us to work alongside a company that not only has a passion for promoting active lifestyles, but also has safety, quality and care for the environment at its heart; core values that resonate strongly with our sporting community. We look forward to working with Volvo and seeing its cars at our major events this summer.”

Jon Wakefield, Managing Director of Volvo Car UK, said: “We are excited to become part of such a vibrant and popular sport that is capturing the imagination of so many people. There is a sense of adventure at the heart of Volvo that both embraces and respects the environment, in the same way that triathlon enables people to enjoy sport that connects them directly to the world around them.

“We are sure our involvement as Official Vehicle Partner will help British Triathlon both to organise great events and to inspire even more people to enjoy and take part in the sport.”

 

Sunderland Players Wear Eleven Sports – On Their Shorts

Sunderland AFC has joined forces with Eleven Sports as the club’s first back-of-shorts sponsor.

Sunderland players played their Sunday’s Checkatrade Trophy Final at Wembley Stadium with Eleven’s branding at the back of their shorts. The match ended in a draw.

SAFC’s Managing Drector, Tony Davison aid: “Eleven’s presence within sport is instantly recognisable, and they are leading the way when it comes to fan engagement from stadium experience to social media, reaching millions on a weekly basis.”

Eleven Sports Media’s Managing Director, Matt Cairns, added: “Sunderland AFC are a club with a tradition of forging strong roots within their local community and for Eleven that is really important to us. That football community has been at the heart of what we do since 2009, with fans across the UK engaged, entertained and informed by our award-winning platforms.

“We have been looking to do something a little bit different to celebrate our tenth year and the opportunity to grow the brand with Sunderland AFC, a strong community club, who share the same values as Eleven, is the perfect partnership.”

 

Valencia Replaces Adidas With Puma

Valencia CF has appointed Puma as the official technical sponsor of the club from July 1 onwards with Puma replacing Adidas as the partner.

Valencia CF joins the list of Puma football clubs, such as AC Milan, Borussia Dortmund, Borussia Monchengladbach, Olympique de Marseille, FC Girondins de Bordeaux, CD Guadalajara (Chivas), CA Independent, Newcastle United FC andfrom next season,  Manchester City FC and Girona FC.

Valencia CF President Anil Murthy said: “In our DNA is that union between tradition and modernity, between a global vision of the future and that ‘Sentiment Etern’ that gives us the strength to never give up and always aim at the highest, with courage and determination. With Puma we will continue to grow to reach more fans around the world.”

Javier Ortega, General Director of Puma for Southern Europe, said: “We are very proud to be the new partners of Valencia CF, a club with a great tradition that has the best fans. Plans for the future are underway and we believe that this is a great opportunity for PUMA to be part of a successful partnership.”

 

Everton FC Extends Umbro Partnership

Everton Football Club has extended its multi-year technical partnership with football apparel brand Umbro.

As part of the extension, the Blues will continue to wear the logo, with Umbro UK providing the Club with bespoke technical kit and training wear for the men’s, ladies and Academy teams as well as for fans.

The merchandise will further be available in global territories as part of Everton’s partnership with Fanatics.

Everton’s Commercial Director Alan McTavish said: “Umbro has a strong football heritage and we are confident that they will continue to provide our teams with bespoke kit designs and great-looking, technically advanced training wear.”

Sam Lucas, Head of Sports Sponsorship at Umbro UK, added: “We’re delighted to extend our technical partnership with Everton. We have a proud history working together and it’s great that we can continue that relationship with such an ambitious club. We’re really looking forward to delivering more memorable kits for the fans.”

Sina Sports Renews Masters Broadcast Rights

Sina Sports has renewed the partnership for digital broadcast rights for the Masters from April 8 to April 14 in Augusta, Georgia.

As part of the deal, the Masters broadcast will be available in both English and Chinese commentaries and will be streamed live. The coverage includes Masters On The Range, Featured Groups, Amen Corner, and Holes of 15 and 16. Viewers will be provided with multi-camera views of the entire 7-day golf tournament.

Sina Golf channel will further provide the live broadcast, video-on-demand, players’ interviews, news report, rankings and statistics of the tournament.

Sina Sports first partnered with Masters 18 years ago.