Formula 1 Signs Puma As First Merchandise Partner
By Taruka Srivastav | April 4, 2019
Formula 1 has named German clothing brand Puma as its first exclusive merchandise retail partner.
As part of the agreement, Puma now has the rights to design, produce and sell Formula 1-branded products trackside. It will further have an on-site Puma stands and superstores during race weekends for people to buy the official merchandise.
Puma’s subsidiary Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio.
Sean Bratches, managing director of commercial operations at Formula One, said: “We are always trying to improve the racing day experience for fans and taking on board such an experienced and creative partner as Puma is exciting.”
Puma chief executive, Bjørn Gulden,said: “Puma has a long and proud history in motorsport, and we are very pleased to take a step today. Our agreement with Formula One will allow us to directly contact our racing fans and provide the best possible merchandising experience.”