Sunderland Players Wear Eleven Sports – On Their Shorts

By Taruka Srivastav | April 1, 2019

Sunderland AFC has joined forces with Eleven Sports as the club’s first back-of-shorts sponsor.

Sunderland players played their Sunday’s Checkatrade Trophy Final at Wembley Stadium with Eleven’s branding at the back of their shorts. The match ended in a draw.

SAFC’s Managing Drector, Tony Davison aid: “Eleven’s presence within sport is instantly recognisable, and they are leading the way when it comes to fan engagement from stadium experience to social media, reaching millions on a weekly basis.”

Eleven Sports Media’s Managing Director, Matt Cairns, added: “Sunderland AFC are a club with a tradition of forging strong roots within their local community and for Eleven that is really important to us. That football community has been at the heart of what we do since 2009, with fans across the UK engaged, entertained and informed by our award-winning platforms.

“We have been looking to do something a little bit different to celebrate our tenth year and the opportunity to grow the brand with Sunderland AFC, a strong community club, who share the same values as Eleven, is the perfect partnership.”