Chelsea Football Club is planning to expand its sponsorship deals in an effort to double revenues over the next decade.
Chelsea were crowned Premier League champions last season and have established themselves as one of the most successful clubs in Europe in the modern era.
According to consultants Deloitte, Chelsea earned £334.6 million ($439.4 million) during the 2015-16 campaign, including £163.1 million ($214.2 million) from commercial deals.
But Chris Townsend, who was appointed as the club’s commercial director earlier this year, has outlined aims to ramp up the west London outfit’s sponsorship partnerships.
Townsend told the Financial Times that “over the next seven to 10 years” the Blues want “to be a top four or five club in Europe [by revenues], rather than ranked eighth.
“Manchester United, Manchester City and others have anywhere between 50 and 70 [sponsors]. We plan to focus on more premium brands in a far more limited range of categories.”
Chelsea Football Club announce new partnership with Rexona
As part of the plans, Townsend wants to grow the club’s number of sponsors from 12 to more than 30 and added that “by creating additional revenues for Chelsea, it allows one to invest more in players”.
Chelsea has received planning permission to build a new £500 million stadium on the site of the club’s current Stamford Bridge base. An additional 18,400 seats is set to increase capacity to 60,000 and will significantly increase annual match-day revenues.
Townsend also said the new venue could help to drive sponsorship deals, with potential tie ins regarding shirt sponsorship, naming rights and partnerships with technology and telecoms companies.
The Basketball Champions League has launched his brand new app offering fans a unique personalisation experience.
With the second season of the competition set to tip off next week, the app offers a true fan-centric mobile experience. Supporters will be able to follow their favourite teams and players, and customize their journey within the app.
Users will also receive all the latest news, photos and videos of their preferred teams while fans will be able to follow game lives on the go and receive Live Stats updates during the games.
The release of the app is part of Basketball Champions League’s constant and ongoing drive to cater to fans who, more and more, consume basketball events on mobile.
Patrick Comninos, Basketball Champions League Chief Executive Officer, said: “We are very pleased to offer this brand new application to all our fans around the world. With only a couple of days left to the start of our second season, it’s a perfect opportunity to provide our fans and participating players with a state-of-the-art experience on the digital space.
“Adding a newly-designed app to our communications tools was an evident must. We are certain that this will keep the Basketball Champions League among the most followed competitions in Europe, digitally. We are proud to offer this to the basketball community.”
Euroleague Basketball announced that care brand Head & Shoulders has become the newest sponsor of the two top European basketball club competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.
Finacial details have not been disclosed.
Jordi Bertomeu, Euroleague Basketball President and CEO, said: “We are very happy for the confidence that Head & Shoulders and Procter & Gamble have shown in our League.”
“Having two of the most important brands in the world on board shows enormous interest in basketball on a global basis and we are proud that Head & Shoulders identifies Euroleague Basketball as the perfect partner.”
Turkish Airlines EuroLeague gains confidence with Head & Shoulders as sponsor.
Procter & Gamble Turkey and Caucasus Chairman Tankut Turnaoğlu said: “At P&G we are very proud to be one of the most supportive companies for sports in the world.
“Recently we announced our support for the Turkish National Men’s Basketball Team. Today, we are taking one step forward in our support of basketball with our sponsorship of Euroleague Basketball.
“Head & Shoulders has been identified with basketball and provided continuous support in the development of basketball in Turkey for many years now. We are glad to work on projects that contribute to the confidence of the players.”
Sportradar-owned sports streaming site www.laola1.tv will be showing all German Bundesliga matches for free in Denmark, Norway, Sweden, Finland and Romania, starting with the next match day.
Off the back of a partnership between leading media rights company MP & Silva and Sportradar, the latter will be broadcasting all Bundesliga matches on LAOLA1’s website across desktop, tablet or mobile.and enjoy live streams as well as highlights and
The deal includes live streams as well as highlights and other videos on-demand content.
The partners have further announced that as part of a strategic decision to get the maximum possible exposure for the Bundesliga across these markets, the companies are looking to distributing this content to other third party media, websites and publishers that are interested in carrying the league’s matches and highlights in those five countries.
Rainer Geier, managing director LAOLA1 / Sportradar OTT, said: “We are trusted across the sports audiovisual market and this partnership is yet another indicator of the flexibility, credibility and the commitment to optimize sports broadcast consumption that we have.
“As we begin discussions with other publishers and websites in those five countries, we are in no doubt that the Bundesliga will continue to grow its portion of the European viewing figures”
A new chapter in Qatar’s historic sporting journey has been launched today at a momentous and celebratory gathering of Qatar’s entire sporting family.
President of the Qatar Olympic Committee (QOC) H.E. Sheikh Joaan bin Hamad Al Thani united with Qatar’s sporting heroes at Doha’s iconic Qatar National Convention Centre to unveil a transformational vision to take sport in Qatar to even greater levels of success through a new brand and strategy.
This milestone moment also sees the launch of a new Team Qatar website, the first-ever Team Qatar Club and re-designed Team Qatar social media channels.
Commenting on the new brand and strategy, H.E. Sheikh Joaan said: “Sport showcases the very best of humanity and it inspires humanity to give the very best version of itself. It provides hope, opportunity and unity.
“This is why I love sport so much, and why I am so excited about today’s launch of the QOC’s new brand and strategy. We are an ambitious and optimistic nation and like every successful athlete, we are determined to continue to better ourselves, push our boundaries, breakdown barriers and re-define sporting greatness.
“Today is one of the most important moments in Qatar’s sporting past, present or future. It is a game-changing moment that will open sport up to more people than ever before, create new heroes and fuel future success.
“It feels like a sporting revolution and the start of something new. We want the people of Qatar to feel this change, share it, celebrate it, connect to our athletes and support them on their inspirational journeys. We want to unite our whole nation through the power of sport. We are all Team Qatar and I can’t wait for us all to seize this opportunity.”
Following H.E. Sheikh Joaan’s speech, Team Qatar’s most successful athletes, including high jump World Champion Mutaz Barshim, Olympic show jumping finalist, Sheikh Ali Al Thani, Paralympic silver medallist, Abdulrahman Abdelqader, Asian shooting medallist, Khulood Al Khalaf, and Qatar’s first female to compete in two Olympics, Nada Arakji, joined Qatar’s future sporting stars in an inspirational ceremony that culminated in the unveiling of the QOC’s new logo to the world.
The logo builds on Qatar’s sporting heritage and patriotic roots by combining the national flag and shield as a symbol of pride, whilst looking to the future with a contemporary, adaptable and innovative design, which is able to adopt multiple forms across modern and traditional platforms.
‘Team Qatar’ will become the public-facing brand of the QOC in a bid to create an image that is fresh, sporty and dynamic, and which represents the unity of Qatar’s entire sporting family. It has been designed to support the QOC’s new strategy by inspiring, engaging and empowering more young people through the power of Olympic sport.
The QOC hopes that the new brand will capture the attention of young people, speak to them in a language that they understand and create an identity that they associate with their sporting heroes and which they are proud to wear and share.
Explaining more about the story of the brand, H.E, Sheikh Joaan said: “Our new brand will reflect the values of our nation, and the values of sport. Like Qatar, it is young, bold, passionate and dynamic.
“It shares our nation’s ambition, our optimism and our pride in the strength and ability of our people. It is a brand for our future and one that we hope will inspire, empower and educate our young people through the transformational power of sport. We hope that it will inspire future champions in sport and for sport.”
Formula One and ESPN have today announced a “multi-year linear and digital partnership” to broadcast every race live in the U.S. from the start of the 2018 season.
As part of the package, fans will be able to enjoy every practice and qualifying session, plus more than 125 hours of F1 programming across throughout the motorsport’s calendar. Every race will will be screened live on either ESPN, ESPN2 or ABC.
Burke Magnus, ESPN Executive Vice President of Programming & Scheduling, said: “ESPN has had a long commitment to motorsports, and Formula One is a crown jewel in the sport.
“There are many passionate Formula One fans in the U.S. and we look forward to bringing the pageantry, spectacle and excitement of F1 to viewers across the ESPN platform.”
Sean Bratches, Managing Director, Commercial Operations at Formula One, added: “We are excited about the return of the world’s foremost motor racing platform to the ABC and ESPN platforms.
“ABC’s Wide World of Sports first started airing live grands prix in the early 1960’s and this linear and digital partnership with ESPN represents a significant step forward in achieving Formula One’s aim of broadening the sport’s appeal.
“The U.S. market is a very important growth opportunity for Formula One and we are looking forward to working with ESPN to ignite the growing fan interest.”
World Rugby has announced the appointment of IMG to manage the global licensing and merchandising rights for its major properties until the end of 2023.
The long-term global strategic partnership incorporates the men’s and women’s Rugby World Cups, the annual World Rugby U20 Championship and the World Rugby Hall of Fame, which launched as a physical destination in Rugby, England last year.
The deal also reflects a sport that is thriving globally following record-breaking men’s and women’s Rugby World Cups and rugby sevens’ Olympic Games debut at Rio 2016.
There are now more than 300 million rugby fans* worldwide and the deal will enable World Rugby to strengthen its bond with new and existing fans through an innovative, relevant and global licensing programme.
World Rugby Chief Executive, Brett Gosper, said: “The global licensing programme plays an important role within our mission to grow the global rugby family by strengthening the connection between our major properties and audiences.
“With Rugby World Cup 2019 in Japan, this global deal with IMG will enable us to maximise the Asia opportunity through an exciting and attractive range of products for audiences of all ages, from official apparel and merchandise to electronic games.”
Under the deal, IMG will target licensees to design, produce and distribute exciting and innovative ranges of apparel, fan, lifestyle and leisure products for each tournament. In addition, IMG will also develop bespoke lines for the World Rugby Hall of Fame and e-gaming.
IMG President worldwide licensing division, Bruno Maglione, said: “We are honoured to be partnering with World Rugby. Our objective is to create a long-term relationship between its major properties and fans around the world.
“With Rugby World Cup as a pinnacle, our exciting Rugby World Cup 2019 licensing programme will be anchored in both Europe and Japan and feature a great range of products for spectators and fans of all ages.”
AS Roma has announced a biennial agreement with Hugo Boss for the provision of formal and a series of casual clothing for footballers, coaches, managers and team staff.
The team will wear the Hugo Boss collection starting from the 2017-18 Serie A championship and in all the official club occasions in the season, including European competitions.
“AS Roma is a high-level team with exceptional players and an excellent partner for our brand. We are delighted to have one of the most famous clubs in the world wearing our exclusive outfits,” said Volker Herre, Hugo Boss General Director of South Europe.
Luca Danovaro, Chief Marketing Officer of AS Roma, added: “It is an honour to associate our name with that of an unquestionably prestigious brand of international relevance.
NEW SIGNING ️ HUGO BOSS become Roma’s official fashion partner!
“What unites us are values such as innovation, accuracy and the pursuit of excellence. We are very pleased to have Hugo Boss as our new partner.”
The blue dress Hugo Boss has chosen as a formal uniform for AS Roma players will be available at the Boss stores in Rome, Milan, Florence and Verona.
Rome adds to the brand sponsorship portfolio: Hugo Boss is already a partner of world-famous football clubs such as Real Madrid, Paris Saint-Germain, Bayern Munich and Spartak Moscow.
Brentford Football Club and Rolfe East have today announce a new partnership.
A three-year partnership agreement has been signed with Rolfe East becoming the club’s Official Estate Agent.
Rolfe East is an independent estate agent established more than 30 years ago. The firm has been a supporter of the club for many years and has now signed up to the Brentford FC partnership family.
As well as offering sales and lettings, Rolfe East have specialist departments that work in Land, New Homes, Development, Commercial, Property Management and International with offices all around the West London area with the head office based in Ealing.
Ashley Rolfe, Co-founder of Rolfe East, said: “Brentford is our local club and Rolfe East have always looked to support the team over many years. We are delighted to now be an official partner.”
Robert Barrett, Rolfe East New Homes Director, added: “The move to the Brentford Community Stadium creates a massive opportunity for the Club to progress forward. These are exciting times for Brentford FC and we hope Rolfe East can play its part in the club’s future.”
Mike Sullivan, Brentford FC’s Commercial Manager said, ‘’Rolfe East have supported the club for several years and I am delighted that they have now signed a partnership with us.
“We are pleased that Rolfe East are further engaging with Brentford FC to grow their profile both on a local and national level. The forthcoming installation of new LED advertising at Griffin Park will also help them achieve this.”
Telecommunications company AT&T has purchased the US broadcast rights to the quarter-finals of the World Boxing Super Series.
The US bouts will be broadcast live on Audience Network while fights being staged in Europe will be made available via a delay.
Kalle Sauerland, Chief Boxing Officer for Comosa, AG, said: “Given the level of the fights and the productions and events so far we are delighted to bring the Ali Trophy to the US fans on one of the largest possible platforms.”
Richard Schaefer, Chairman and CEO of Ringstar Sports, added: “We’re thrilled to be able to bring World Boxing Super Series quarter-final action to sports fans in the U.S.
“AUDIENCE Network, AUDIENCE Network On Demand and DIRECTV NOW are great platforms for this exciting round of cruiserweight and super middleweight matchups as the fighters begin their quest for the Muhammad Ali Trophy.
“The programming leading up to each quarter-final fight will give fans great insight into the combatants and what has gotten them to this point in their career.”
The semi-finals and final of the new tournament do not currently have an American broadcaster.
