Analytics Media SAP Tennis WTA

SAP and WTA introduce real-time tennis analytics for media

By Community | October 23, 2017

SAP and the Women’s Tennis Association (WTA) today announced a new online portal that provides data and insights to media in real time during WTA tournaments.

SAP Tennis Analytics for media uses innovative technologies and analytics to enhance the sport of tennis for players, coaches, tournament organizers, media and fans.

SAP Tennis Analytics for media will be available exclusively for the WTA credentialed media at the start of the 2018 WTA tour.

The tool applies SAP Leonardo Machine Learning capabilities and SAP Predictive Analytics software to provide deeper analysis and insights based on historical and live data. It includes instant side-by-side player, tournament and career comparisons during live matches.

The software also provides an “alerts” feature that notifies users of any outliers in benchmarked player data and gives media access to stats with context – data accompanied by meaningful insights.

“The role of data in tennis continues to grow in importance across the entire tennis community, and particularly among tennis journalists who play an integral role in storytelling throughout the season,” said Micky Lawler, president of WTA.

“The opportunity now to have access to SAP’s blueprint of real-time insights can take the art of tennis journalism to new heights. Our fabulous partnership with SAP continues to deliver innovations that improve the sport for our fans and all of our stakeholders around the world.”

“We’re excited to bring the same deep level of data and analytics seen in SAP Tennis Analytics for coaches and the Tournament Performance Center to our media partners,” said Jenni Lewis, head of tennis technology at SAP.

“The real-time nature of insights provided by SAP Tennis Analytics for media has the ability to help media create richer content and change the way our audiences utilize data before, during and after tournament play.”

Analytics Media SAP Tennis WTA