Booking.com becomes UEFA Official Accommodation and Attractions Booking Partner
October 20, 2017
UEFA and Booking.com announced a four-year partnership for all UEFA national team football competitions from 2018 to 2022.
The deal includes ten competitions and more than 500 matches over the four years.
Booking.com will help football fans make the most of their football-inspired travels, offering a diverse range of over 1.4 million places to suit every accommodation and entertainment need.
EFA Events SA Marketing Director Guy-Laurent Epstein said about the new partnership: “We are excited to announce this groundbreaking partnership with Booking.com for UEFA’s national team competitions.”
“The way that people organise their travels has drastically changed over recent years ─ and in this fast-evolving environment, Booking.com has established itself as the market leader in online accommodation services, as well as one of the world’s strongest digital marketplaces.”
— UEFA EURO (@UEFAEURO) September 20, 2017
“This partnership will bring this experience to a different level, by helping fans to easily plan and organise their trips around what will be an incredible sporting and cultural event in 13 host cities across Europe.”
Pepijn Rijvers, chief marketing officer at Booking.com, added: “Nothing beats the adrenaline and excitement of watching your national team play live, whether you’re cheering them on in person in the stadium, or gathering together with your friends and family at home.
“We’re thrilled to be working together with UEFA for the next four years, as the partnership celebrates two things that we and our customers absolutely love– that’s football and travel.
“Together, we can inspire more people to take a trip to see their favourite team play and enjoy one of those once-in-a-lifetime experiences for themselves.”