New York Yankees invest in esports with new strategic partnership
October 20, 2017
The New York Yankees announced a partnership with Vision Esports, the single shareholder of three esports-related companies.
The two organizations will manage an “ecosystem” of esports properties that include Echo Fox, Twin Galaxies, and Vision Entertainment.
The New York Yankees and Vision Esports will aim to accelerate the growth and increase the global brand awareness of the three companies.
This includes opportunities for advertising, sponsorships, media rights, merchandise and ticket sales, naming rights and original content programming for both broadcast and streaming distribution.
— Echo Fox (@echofoxgg) October 19, 2017
In addition, the Yankees and Vision Esports will collaborate on marketing and sponsorship initiatives.
“The New York Yankees are thrilled to partner with Vision Esports and its diverse portfolio of esports companies,” said Hal Steinbrenner, managing general Partner and co-chairperson of the New York Yankees.
“Guided by an impressively skilled and sports-savvy leadership team, Vision Esports is transcending the industry with a bold, innovative approach to their business, and we are excited to enter into this dynamic arena as their partner.”
Stratton Sclavos, general partner, at Vision Esports, said: “The New York Yankees brand is synonymous with success, and we are thrilled to welcome the organization to the Vision Esports team.”
“In every business, you are known by the company you keep, and we cannot be more pleased to be a part of the New York Yankees organization. We look forward to exploring synergies between the Yankees and all of our portfolio companies to maximize the opportunity for a successful esports ecosystem for teams, players and fans.”