Getting Under The Skin Of The New Players Movement

New international athlete movement Global Athlete launched last week to much fanfare, following what has been an unprecedented uprising in recent months with athletes calling for a greater say over how sport is run.

Here, iSportConnect crunches some of the main questions surrounding the Movement with the Global Athlete Communications Lead, Ben Nichols.

What is Global Athlete?

Global Athlete is a new athlete-led Movement that aims to inspire and lead positive change across the world of sport and to balance the power between athletes and sports administrators.

Unlike anything else seen before in international sport, it is a Movement run by athletes for athletes and will enable athletes to have their say about the way in which sport is run. Its arrival follows the largest ever athlete uprising in which athletes have called for enhanced rights and changes to sports governance.

Why now for Global Athlete?

If not now, then when? We can’t ignore the recent unprecedented athlete uprising in which athletes have called for enhanced rights and major changes to the way sport is run – they have called for change.

Modernization of sports such as swimming, athlete welfare issues, the need for better representation for athletes on decision-making boards, and reform of the anti-doping system: these have all been in the news recently because of athletes calling for change from their leaders; saying that the status quo isn’t working.

It has been incredibly healthy to see athletes drive the agenda and seek to change sport, but we believe the time has arrived to give these athletes a “home”. That home is Global Athlete. We hope it’s a Movement which they will be proud to be a part of, and that will help them achieve the sport they want through a positive, progressive and solution-led approach.

Does Global Athlete have a specific ‘vision’ yet?

Global Athlete has a broad three-part vision  ̶  to create positive change in world sport; balance the power that exists between athlete and sporting leaders; and secure a more meaningful and representative athlete voice for all decisions in sport.

As for the tangible objectives of Global Athlete, that will be determined by the athletes following a “listening exercise” in the months ahead in which athletes will have the opportunity to air their views on what they want to see change in sport.

Former World Anti-Doping Agency (WADA) Deputy Director General Rob Koehler has been appointed as Director General of Global Athlete

How will Global Athlete engage those athletes that have spoken out already and those that might want to speak out for change now?

Global Athlete will engage all athletes, no matter where they’re from, what sport they play and whether they’re an athlete that’s been elected or non-elected to an athlete body.

Global Athlete treats all athletes equally, regardless of whether or not they are already on an athlete commission; this truly egalitarian approach is a refreshing change for athlete activism in sport and will help achieve consensus on issues and drive change across world sport.

How does Global Athlete differ from other initiatives?

For one, Global Athlete has a “bottom-up” way of operating, whereby athletes will drive the agenda and determine what changes they want to see in sport – that in itself if quite unique in sport.

Two, we have no external influences or “baggage” that determine what we do or who we have to please. Our priorities will be developed and will evolve naturally – and no doubt with quite diverging opinions – which people will find quite refreshing in the world of sport! But, it’s our view that the only way you really secure change is through healthy debate, free speech and yes, disagreement.

Three, we will have a more proactive, positive and progressive culture than seen anywhere else in world sport – we believe that for too long sports governance has moved at glacial pace, has been negative rather than positive and has been held back by vested and conflicted interests. We will avoid being any of those, because we have a clean slate.

Also, Global Athlete will be very inclusive in its nature. The idea of putting labels to athletes such as ‘elected’ or ‘non-elected’, ‘appointed’ and ‘not appointed’ is fairly old school; I think by contrast what Global Athlete does is flip that on its head and creates an ethos where everyone’s equal and free to speak their mind. We’re venturing into a new era of athlete activism, and that’s something to be embraced not feared. If successful industries are to thrive, they must evolve; sport is no different.

Olympic cycling champion Callum Skinner is the Athlete Lead of the new movement

Global Athlete has said it’s going to conduct a “listening exercise” for the remainder of 2019 – surely you must have an idea of the type of things athletes want to see change?

We all have our views and opinions about what we think might need to change in sport – whether that be in areas of sports governance, welfare, marketing rights, anti-doping or other aspects close to an athletes’ heart – but we won’t predetermine what must change.

If we did that, we would be doing exactly what we are trying to avoid doing, and that’s being part of the status quo that has prevailed until now. Let’s see what the athlete community tells us over the course of 2019 about what they want to see change – and then figure out how to make those changes.

How do you think Global Athlete will be received?

So far, it’s been almost unanimously positive. There have been some questions or concerns from certain quarters, but that’s only natural when there’s a start-up or something new. The key with Global Athlete – and where we differ from others – is we truly value and respect all points of view, because (while that may not always have been the approach adopted by sports organisations before) we believe it’s through healthy, constructive debate and diverging opinion that eventually consensus can be reached and change can be achieved.

Society operates through open discourse and debate, not always “being on script”, so why should the Olympic sports world operate any differently. It’s 2019, and free speech and debate has to be embraced not stifled.

How will Global Athlete mobilise athletes in part of the world where speaking out against the establishment is often not culturally acceptable?

Global athlete will be reaching out to all athletes – all countries, and all sports. Opening doors and having conversations is a start of a healthy process for long-term athlete engagement.

How is Global Athlete funded?

Global Athlete is initially being funded by FairSport – a not-for-profit independent organization dedicated to eradicating cheating in sport – along with other individual donors whose desire is to drive change for a better athlete environment.

Global Athlete is entirely independent from government, sport, National Anti-Doping Organizations, and that includes FairSport. The funders will have no part in the decision making or operations of the Movement; they have contributed because of their passion for sport and a desire to see improvements to athlete rights across the world of Paralympic Olympic and non-Olympic/Paralympic Sport.  This will be a movement led by athletes.

NASCAR Sees Betting As New Route To Engage Fans

NASCAR is looking for the arrival of legal betting to boost interest in the homegrown American motor series whose 2019 season began with a spectacular running of the Daytona 500 on Sunday.

Fox pulled a 5.5 overnight rating for Denny Hamlin’s win in the fiery race, an increase of 8% from a record low 5.1 for last year’s race.

“We see a tremendous fan engagement opportunity in the gaming space both for the sanctioning body and the larger NASCAR industry,” Brian Herbst, NASCAR vice president of global media strategy and distribution, told USA TODAY Sports.

“We’re in the process of refining our gaming strategy and the new props game on NASCAR.com is an example of priming the ecosystem and getting fans accustomed to the idea of in-race betting.”

NASCAR’s in-house fantasy game has been in place in past seasons. The new branded Props Challenge with players competing for free with weekly prizes awarded.

A big change this season is that NASCAR will allow teams to take sponsorships from sports betting companies. No team as of yet has entered into such a deal. Teams and tracks have been already able to partner with brick-and-mortar casinos.

NASCAR may also follow American big leagues in having an official gaming sponsor, could potentially license some of its proprietary data, and there is no alternative source for this inside information.

NASCAR added language to its 2019 rulebook barring drivers, crew members, team owners and NASCAR officials from betting on NASCAR events.

The new policy does not apply to NASCAR-related fantasy sports participation as long as the prize money isn’t over $250.

SPORT1 Will Show New eFootball League

German broadcaster and 360° sports platform SPORT1 has acquired platform-neutral media rights for live and highlight coverage of the newly launched eFootball.Pro League in Germany, Austria and Switzerland.

The regular season of the eFootball.Pro League, with players competing in Pro Evolution Soccer (PES), kicked off in December 2018 and runs until April 2019.

eFootball.Pro was founded in 2016 by Barcelona footballer Gerard Piqué and Japanese entertainment company Konami.

Sportradar has a multi-year agreement as the international media rights distribution partner for the new league, as well as providing matchday previews and analysis, highlights, news, interviews, reports and other audiovisual content.

The competition involves six top European clubs:  Schalke 04, FC Barcelona, Celtic FC, AS Monaco, FC Nantes and Boavista FC.

The next matchday is Saturday February 23, with all the action on free livestream at SPORT1.de as well as on YouTube and again as live on eSPORTS1.

The remaining two matchdays and the subsequent playoffs and finals will be shown live on eSPORTS1.

SPORT1 (originally branded DSF) also has archive rights to the two days of the league already played.

Daniel von Busse, COO TV and Member of the Board of SPORT1 GmbH, said, “Through this partnership with the eFootball.Pro League and the TAG Heuer Virtual Bundesliga, we now offer eSports fans the full spectrum of virtual soccer on eSPORTS1. With its format of regular season, playoffs and finals, the competition, which was the brainchild of Barcelona star Gerard Piqué, promises excitement from beginning to end. It will definitely also wow eSports fans in Germany, Austria and Switzerland.”

Lutz Tigges, Senior Director Audiovisual Broadcast at Sportradar, said “We are very pleased to work with Sport1 in esports and support the successful growth and development of its fully dedicated esports channel. eFootball.Pro League is a fantastic fit for that strategy as it’s a new concept that delivers high quality, exciting matches.“

Cities & Events Show: “Mass Events Are Great Platforms For Promoting Change”

Mass participation events are hugely powerful platform for cities to highlight important community issues and help drive change, and the business of putting on these events is increasingly a partnership with the host cities.

In the latest edition of iSportconnect’s Cities & Events Show, two experts from the mass events sector share their insights on the latest trends and developments with host Iain Edmondson, Director of the International Association of Event Hosts.

Nick Rusling, CEO of Human Race, which organises the likes of the Manchester Marathon and the Winter Run in London, with 15,000 to 25,000 participants, said that cities are increasing willing to give over their roads to such events because they see them as a partnership.

“These big events cause a lot of disruption and in return we know that we have to put something back into the community,” he said. Not being experts in what the cities need, companies like Human Race, which is owned by ASO, the parent of the Tour de France, work closely with the city to focus on where they can help on issues like homelessness and the environment.

Enlisting companies as sponsors  can be a challenge for mass participation events, according to James Robinson, Chief Commercial Officer of Limelight Sports, which recently acquired three big events from IMG, the London Triathlon, Blenheim Palace Triathlon and the Etape Caledonia.

Sponsors recognise the value of the events, with more people taking part than ever before, but there are also loads of events and that means competition. This can be difficult for events in the “squeezed middle” between giant events like London Marathon and smaller niche events.

The biggest challenge is getting non-endemic brands on board, he said.

Enjoy the show!

Sweeney Leaves British Olympics Role For Top Job At RFU

Bill Sweeney is the new Chief Executive Officer of the Rugby Football Union. He joins from the British Olympic Association, where he has been Chief Executive Officer since 2013.

Sweeney oversaw the achievement of Team GB in winning more medals at the Rio Games in 2016 than the record-breaking tally in the London 2012 Olympic Games. Team GB came second in the Rio medals table.

During his tenure as Chief Executive of the BOA, Team GB also delivered best ever performances at two consecutive Winter Olympic Games.

Before joining the BOA, he held senior roles at adidas and Puma, as well as corporate management experience with Shell, Mars and Unilever.

RFU Chairman Andy Cosslett said: “We are delighted to announce Bill’s appointment as CEO. He brings a rare combination of experience from the worlds of blue-chip business and elite sport and has a tremendous track record in both. His passion for the game is deep rooted and this will stand him in very good stead.”

Sweeney said: “I leave behind a very strong British Olympic Association, both financially and in readiness for Tokyo 2020. This is the only opportunity that I would have left the BOA for. From the grassroots game to our England teams, rugby’s values and opportunities are very special. I am passionate about the game and it is an honour to be joining the RFU team.”

Nigel Melville will continue as Interim Chief Executive until Sweeney commences his role at Twickenham, with confirmation of that date to be agreed shortly.

“Unpopular TV Deal Led To EFL Resignation”

The departure of Shaun Harvey as Chief Executive of the English Football League (comprising the 72 clubs in three division below the Premier League) at the end of the season is being widely attributed to a controversial deal for domestic broadcasting rights made last November.

Several clubs expressed the view that the deal undervalued the rights, “but they were furious at the fact it gave away the streaming rights to matches taking place away from the normal Saturday 15:00 slot, when many of them felt it was a method of generating additional revenue for themselves,” according to Simon Stone of BBC Sport.

The £595 million agreement with Sky Sports over five years actually meant a 35% increase on the previous rights package, but unhappy clubs took the view that they had not been sufficiently consulted before it was agreed.

Stone reported that after the deal, Harvey no longer had “the confidence of the Championship clubs, which effectively meant he was condemned to enduring a continued difficult relationship for as long as he remained in post.”

Harvey took over as CEO in 2013 after nine seasons as Chief Executive at Leeds United, following a decade at Bradford City.

He said that he was proud of what he has achieved at the EFL “in what have not always been easy circumstances”.

He added: “Consistently during my time, I have always looked to push boundaries to make the maximum positive impact for clubs, whether this be from a financial perspective or by generating value in another way.

“I have always held the view that the strength of the EFL is its clubs and no club, or indeed individual, is bigger or more important than the collective or the EFL itself.

“The time is right for the EFL to move in a different direction having concluded a number of commercial contracts that leave the League in a stable position.”

Debbie Jevans, Interim Chair of the EFL, said: “The EFL would like to thank Shaun for all he has delivered. The EFL is in a strong position with a growing fan base throughout the world and Shaun deserves a lot of credit for this.”

FA Chief Executive Martin Glenn, who will also step down at the end of the season, said: “On behalf of the FA, I would like to thank Shaun for his leadership of the EFL and his collaborative support over the years.

“The EFL and its clubs play a crucial role in English football and its popularity has flourished during his tenure. Shaun’s redesign of the Checkatrade Trophy has been a valuable tool for giving game time to young English talent from our academy system.”

Also In The News…

  • François Vergnol (in photo) has been named  new Marketing and Commercial Director of EPCR, the organiser of rugby’s Heineken Champions Cup, Challenge Cup and Continental Shield tournaments.
    He joins EPCR from Van Wagner Sports & Entertainment, where he was Project Director, FC Barcelona and oversaw the implementation of sponsorship agreements with brands and organisations such as BT, Omega, Renault, Jaguar Land Rover, SAP and Destination Sydney New South Wales.
    Most recently, he developed a commercialisation strategy for FC Barcelona’s new Camp Nou Stadium with the aim of generating an additional €100 million per year in revenue for the iconic Spanish club. He had previously been Commercial Director of OC Sport who create and manage international events across a wide range of sports.
  • Gerard Piquè has confirmed that Barcelona teammate Lionel Messi is a partner in Kosmos, the company that is re-launching the Davis Cup later this year under a 25-year, $3 billion deal with the Internatuional Tennis Federation. Kosmos was founded by Piquè with partners including Hiroshi Mikitani Chairman and CEO of e-commerce giant Rakuten.
  • Italy’s Lega Serie A said it has distributed over €1 billion in funding to lower leagues and grassroots football in Italy since 2010.
  • The International Francophonie Games Committee is struggling to get the hosting in place for the 2021 edition of the multi-sport event after Moncton-Dieppe, New Brunswick, in Canada pulled out last month. The city council of Sherbrooke, Quebec, has agreed to step in if financial support from both the provincial and federal governments is forthcoming. Mayor Steve Lussier said: “We’re not going to jump into this without a solid bungee cord.” About 4,000 athletes took part in the 2017 edition of the Games in the Ivory Coast.

Tokyo Governor: “Sports Events Can Transform Our City”

The 2020 Olympics and the 2019 Rugby World Cup can help to usher in a new era for Tokyo with a legacy similar to that of the 1964 Summer Games, the city’s Governor Yuriko Koike said today.

“These two major events will serve as a springboard to transform our city,” she said. “This year, 2019, will be key in making those Games a success and ushering in a new Tokyo.”

“But the metric for success will not be limited to just the competition itself; we want to lead Japan beyond 2020, change the way Tokyo thinks and transform our society.”

“The previous Tokyo Olympic and Paralympic Games in 1964 left a legacy of urban infrastructure, like the Tokyo Metropolitan Expressway and the Shinkansen bullet train network.”

“I intend for the Tokyo 2020 Games to leave a more intangible legacy. I also intend for the 2020 Games to leave a cultural legacy and for the Games themselves to be a celebration of culture.”

Koike, who was the country’s Japan’s first female defence minister, and has sought to become the first female premier, has pushed for a swathe of environmental programs in order to rebrand the city as a leader in the fight against climate change.

She has also focused on improving diversity and she sees the Paralympics as a chance to make Tokyo, notoriously difficult to navigate for citizens and visitors with disabilities, more accessible.

“I believe that the Paralympics, in particular, will be a key event that determines the success of the Tokyo 2020 Games,” Koike said.

“This will be the first time that a city has hosted its second summer Paralympics and as the city with that honour, Tokyo aims to lead the country in strengthening barrier-free standards in lodging facilities.”

One of the recent regulations implemented by the Tokyo Metropolitan Government is the ‘Open Stay Tokyo’ project, aimed at increasing the width of doors and corridors within hotels to accommodate wheelchair uses.

 (Reporting by Reuters)

Also In The News…

  • François Vergnol (in photo) has been named  new Marketing and Commercial Director of EPCR, the organiser of rugby’s Heineken Champions Cup, Challenge Cup and Continental Shield tournaments.
    He joins EPCR from Van Wagner Sports & Entertainment, where he was Project Director, FC Barcelona and oversaw the implementation of sponsorship agreements with brands and organisations such as BT, Omega, Renault, Jaguar Land Rover, SAP and Destination Sydney New South Wales.
    Most recently, he developed a commercialisation strategy for FC Barcelona’s new Camp Nou Stadium with the aim of generating an additional €100 million per year in revenue for the iconic Spanish club. He had previously been Commercial Director of OC Sport who create and manage international events across a wide range of sports.
  • Gerard Piquè has confirmed that Barcelona teammate Lionel Messi is a partner in Kosmos, the company that is re-launching the Davis Cup later this year under a 25-year, $3 billion deal with the Internatuional Tennis Federation. Kosmos was founded by Piquè with partners including Hiroshi Mikitani Chairman and CEO of e-commerce giant Rakuten.
  • Italy’s Lega Serie A said it has distributed over €1 billion in funding to lower leagues and grassroots football in Italy since 2010.
  • The International Francophonie Games Committee is struggling to get the hosting in place for the 2021 edition of the multi-sport event after Moncton-Dieppe, New Brunswick, in Canada pulled out last month. The city council of Sherbrooke, Quebec, has agreed to step in if financial support from both the provincial and federal governments is forthcoming. Mayor Steve Lussier said: “We’re not going to jump into this without a solid bungee cord.” About 4,000 athletes took part in the 2017 edition of the Games in the Ivory Coast.

Obama Will Join NBA In Launching New African League

Former U.S. President Barack Obama is expected to have a key hands-on role in a new African professional basketball league, backed by the NBA and FIBA, scheduled for launch next year.

The Basketball Africa League, featuring 12 teams from the continent, is slated to tip off in January 2020 and will be the NBA’s first collaboration to run a pro sports league outside of North America.

A qualifying event in Africa will determine the make-up of the 12-team league. No more than two teams from one country can qualify.

 

The announcement was made on Saturday by NBA Commissioner Adam Silver and FIBA Secretary General Andreas Zagklis at the NBA All-Star 2019 Africa Luncheon in Charlotte, North Carolina.

Silver stated: “The Basketball Africa League is an important next step in our continued development of the game of basketball in Africa. Combined with our other programs on the continent, we are committed to using basketball as an economic engine to create new opportunities in sports, media and technology across Africa.”

Zagklis said: “It’s a huge joy to see our partnership with the NBA enter uncharted territory as we work together for the first time to maximize the potential of professional basketball in Africa. This is a natural extension of what we have done through the joint initiative that is Basketball Without Borders which helps find, develop and nurture young talented players all around the world, including in Africa.”

“The Basketball Africa League will enable us to build on the solid foundation laid by FIBA Africa and relaunch the continent’s club competition to offer the ultimate platform for the very best clubs and players.”

Obama appeared on a video at the announcement and said, “Through sport, if you put in effort, you will be rewarded.”

Silver said Obama’s role has yet to be determined, but the former president wants an active role.

He said: “Mark Tatum and I had the pleasure of spending several hours over the past few months with President Obama, and we all know how much work he has been doing in Africa and what a fan of the sport of basketball he is. He has said ‘I want to be directly involved with these activities in Africa.’ He understands the economic opportunities in Africa. He’s personally a huge fan of the game, and in fact dedicated a court there recently with Masai. So, while we’re still talking to him in terms of exactly what his role is going to be, we know he’s going to be directly involved in our activities there as well.”

Also taking part were FIBA Africa President Hamane Niang, FIBA Africa Exec Director Alphonse Bilé, Charlotte Hornets Chairman Michael Jordan, Maple Leaf Sports & Entertainment Chairman Larry Tanenbaum, NBA Players Association Exec Director Michele Roberts, NBA Deputy Commissioner Mark Tatum and Amadou Gallo Fall, NBA VP and Managing Director for Africa.

Bilé said: “This is a historic day for FIBA Africa and basketball on our continent. We’re excited to work closely with the NBA to develop and put in a place a professional league like none that we have ever seen in our region before. Through the Basketball Africa League, we can provide the many great clubs and players with the best possible environment to compete for the highest stakes.”

“The implementation of this league is also vital to our young up-and-coming players in Africa as it gives them something to take aim at: they can look at becoming players who can play and evolve in these competitions, right on their continent.”

 

 

NBA partners Jordan Brand and Pepsi have already indicated that they want to be involved with the new league.