LivingSocial today announced an exclusive partnership with NFL’s Dallas Cowboys and the renowned Cowboys Stadium.

As a result, LivingSocial is providing members with unparalleled access to premium experiential and live event inventory that will help make football and entertainment fans dreams come true.

LivingSocial’s Cowboys offers will include unique, one-of-a-kind experiences such as VIP access at Cowboys training camp, a Dallas Cowboys Cheerleaders tryout experience, draft day with “war room” access, be in the official team picture, and more. Members will also have opportunities to partake in Cowboys rallies, tours, and clinics, as well as premier access to live events at Cowboys Stadium, such as college football games and concerts.

“The Dallas Cowboys are revered for their longstanding innovative and forward-thinking approach to marketing,” said Alex Michael, General Manager for LivingSocial’s Live Events. “Through this first-of-its-kind partnership, LivingSocial will offer its members a way to interact with the Cowboys organization and at the stadium in exciting, never-before offered ways.”

The Cowboys relationship is the most recent addition to LivingSocial’s Live Events portfolio, which features premier experiential offers from America’s favorite sports, music, and entertainment organizations. Earlier this year LivingSocial announced a partnership with AEG, one of the world’s leading sports and entertainment presenters. LivingSocial has also established a marketing partnership with MSG Sports to promote Live Events in New York, and LivingSocial works with the Shubert Organization, which owns and operates Telecharge and 21 theatres in New York, Boston, Philadelphia and Washington, DC, to offer access to exhilarating theatrical performances.

“LivingSocial is a trailblazer when it comes to curating memorable activities,” said Alec Scheiner, Senior Vice President & General Counsel. “Our fans are passionate and with LivingSocial’s unique experience background we have a prime opportunity to not only offer up once in a lifetimes packages, but also attract new fans through one-of-a-kind events.”

The LivingSocial-Cowboys partnership kicked off earlier this month with special release tickets to the sold out Cowboys Classic college football game featuring the University of Alabama and the University of Michigan at Cowboys Stadium. More than 2,300 sports fans have purchased these passes for college football’s opening day.

Southampton FC have revealed Sunseeker International as a new official partner of the Club. 

The Poole-based luxury yacht manufacturer has agreed a three-year contract that will see it support Saints’ journey in the Barclays Premier League. 

The agreement will lead to Sunseeker branding being used on St Mary’s newly-installed luxury dugout seats.

Nicola Cortese, Executive Chairman of Southampton Football Club, said: “I believe that our new partnership with Sunseeker is based on a set of shared values and beliefs. 

“Both companies strive to achieve the very best, and are constantly seeking to cross boundaries into fresh territory. 

“I am very much looking forward to working alongside Sunseeker over the next three years during what promises to be an exciting period for Southampton Football Club.” 

Sunny Thakrar, Finance Director of Sunseeker International, added: “This partnership gives us the opportunity to further the awareness of our brand to the global audience that the Premier League attracts. 

“Southampton Football Club was a natural choice for us given their south-coast location and their promotion at the end of last season. 

“We are very pleased to be a partner and look forward to hosting our clients from around the world at St Mary’s.”

Budweiser have extended their partnership deal with Major League Baseball (MLB) for a further six years.

The Anheuser-Busch InBev brand has had a 30-year association with the League and the existing deal costs the company US$20 million a year.

Budweiser will become the presenting sponsor of MLB wild-card games through 2018, the MLB’s opening week and a concert series to be held in New York.

Tim Brosnan, Executive Vice-President, Business of the MLB said: “For more than 30 years, America’s national pastime has partnered with America’s beer and we are proud to continue the union of two brands that evoke such loyalty and emotion.

“By partnering on initiatives like the Wild Card and MLB Fan Cave, this new agreement truly demonstrates an evolution in our relationship.”

Anheuser-Busch already sponsors 23 of the 30 MLB teams and Blaise D’Sylva, Vice-President of Media, Sports and Entertainment Marketing for the company said: “MLB has a broad and growing fan base and our partnership gives Budweiser a presence with a large and loyal audience of adult beer drinkers.

“As the official beer sponsor, our focus is on Budweiser enhancing the baseball experience for fans, whether in-game or at-home, through exclusive content and unique opportunities at point-of-sale, on-premise and via our social media channels.”

Florida Panthers and BankAtlantic Center have renewed their marketing partnership with Ford with the car brand to include the powering of all the organization’s social media platforms, pilule Sunrise Sports & Entertainment have announced.

Moving forward, the Panthers’ Twitter, Facebook and WhoSay will all be powered by Ford. Ford will also continue to be the presenting sponsor of Ford Fridays for all Panthers home games on Friday nights, starting on Nov. 23 when the Cats host the Detroit Red Wings. 

“Ford’s decision to extend and expand its marketing partnership with SSE is indicative of our ability to deliver measurable results and increase overall brand exposure,” said SSE president & chief operating officer Michael R. Yormark. “Additionally, we are excited that all the Panthers’ social media platforms will now be powered by Ford as we look to continue our incredible growth with more unique programs and innovative initiatives on Twitter, Facebook and WhoSay.” 

Ford has had an increasing role with SSE and the Panthers since joining as a marketing partner in 2010 and will continue its growing involvement this season by presenting the Panthers’ social media platforms, including the post-game update on both Twitter, Facebook and PanthersVision game highlights. Ford will also be included on all advertising, broadcast and graphic materials relating to the Panthers’ social media accounts. Additionally, SSE and Ford will provide unique entertainment experiences for multiple Ford promotions throughout the year. 

The Panthers’ social media platforms have experienced significant growth during the past season. The team’s Twitter account, @FlaPanthers, recently surpassed the 53,000-followers mark – a 190-percent growth in less than 11 months – while the team’s Facebook account, Facebook.com/FloridaPanthers, has grown 47 percent in that time frame to nearly 80,000 followers.

Premiership rugby club Saracens and One, allergy the ethical consumer brand, have unveiled a new partnership

One will becomes Saracens’ exclusive water partner, supplying the club for all of this season’s games, including Aviva Premiership and Heineken Cup fixtures.

One Water will also be exclusively supplying the bars and restaurants at Saracens new Allianz Park in Hendon, North London from early 2013. 100% of One Water’s profit helps to fund clean water projects in Africa

The partnership will include a number of collaborations with the Saracens squad, which includes current England stars Owen Farrell, Chris Ashton, Brad Barritt, Mouritz Botha, Alex Goode as well as former South African captain John Smit and Namibian captain Jacques Burger.

These collaborations include working in partnership with the club on community projects in Africa with other initiatives planned throughout the year, including a schools competition and promotional activity with the two hundred thousand strong One Facebook community.

Duncan Goose, founder of One Water, commented: “Saracens are not only the most exciting team in the Premiership but one that truly understands what our brand is all about. The club has very strong links with Africa, many of the players have seen first hand the harsh reality of having to walk for up to 5 hours a day to find clean drinking water.

“We’re always looking for other clubs who, like us and Saracens, are looking to make a difference. We’re keen to explore other sponsorship opportunities and any organisations who would like to work with us should get in touch.”

One Water was launched in 2005 by entrepreneur Duncan Goose, when it was chosen as the official water for the Live 8 and Make Poverty History. In seven years the company has grown its product range under the One brand which now includes One Eggs, One Porridge and One Handwash.

Coke Zero has agreed endorsement deals with linebacker, unhealthy Brian Urlacher and Chicago Blackhawks’ Alternate Captain and Forward, medstore Patrick Sharp.

Urlacher and Sharp join fellow iconic Chicago sports hero, Bulls’ Most Valuable Player Derrick Rose, who is sponsored by POWERADE.

Starting Sept. 1, new advertisements in Chicago featuring Urlacher will launch in-store and on the radio. Sharp will make his Coke Zero debut in stores across the Chicagoland area later this fall. Promotions featuring both athletes will offer opportunities to win unique sports merchandise. Online, fans will see interactive banner ads, Facebook and Twitter campaign components and more. Fans are encouraged to follow @CokeZero, @BUrlacher54, and @10PSharp for latest Coke Zero news and opportunities to engage with their favorite athletes.

“Joining the Coke Zero team of athletes in Chicago is a great way to connect with my fans on and off the field,” said Urlacher. “Since I like drinking Coke Zero this partnership is fun for me. Coca-Cola is an amazing company, and I am very proud to be a member of the Coke family.”

“Coke Zero has always been more than just a brand to me – it exemplifies a frame of mind,” said Sharp. “When I hit the ice this fall, I’ll be bringing the ‘enjoy everything’ spirit to my game this season.”

“Brian Urlacher and Patrick Sharp are gifted athletes whose talents and personalities resonate with Chicago sports fans on and off the field or rink,” said Michael Dulin, Vice President of Commercialization, Coca-Cola Refreshments. “Since it launched in 2005, Coke Zero has quickly become a consumer favorite and has seen consistently strong growth. Partnering with two of the most relevant and talked about athletes in Chicago sports is a great way to help us continue the momentum for Coke Zero.”

Brian Urlacher has a decorated football career. He has been selected to seven career Pro Bowls while registering 1,556 career tackles, the most ever in Chicago football history. 

Chicago Blackhawks forward Patrick Sharp led the team with 33 goals and a career-high +28 plus/minus rating in the 2011-12 regular season. The 30-year-old alternate captain ranked second on the club with 69 points (33 goals (G), 36 (assists, (A)) and paced all Blackhawks skaters with a career-high eight game-winning goals.

For the second year, ambulance Aetna is sponsoring children’s activities at the US Open and is determined to deliver twice the fun as part of its three-year sponsorship agreement with the United States Tennis Association (USTA).

Aetna’s sponsorship provides support for children’s activities on Arthur Ashe Kids Day on August 25; the Arthur Ashe Essay & Art Contest Luncheon on August 26; and the ICON Awards on September 4. Beyond the US Open, sales Aetna and the USTA will continue delivering community-based programs that bring tennis to children in urban neighborhoods nationwide.

“Working together, USTA Serves and Aetna will transform Court #6 on Arthur Ashe Kids Day into a dynamic, fun-filled, kid-zone dedicated to fitness and tennis skills, with the goal of bringing the joy of tennis to every child who attends this outstanding day of family fun,” said Floyd W. Green, III, vice president and head of Community Relations and Urban Marketing. “We are proud to be a part of this special day which honors the brilliant legacy of Arthur Ashe, who was a significant part of the Aetna community. We believe Mr. Ashe would also be pleased with the work we are doing to connect more children across the country to the sport he loved so much, through school-based tennis programs, particularly in major urban centers.”

 

Vita Coco, pills the country’s best-selling fresh coconut water brand, anabolics today announced new partnerships with four pro-football players including Vernon Davis, anesthetist  San Francisco 49ers tight end, Larry Fitzgerald, Arizona Cardinals wide receiver Eric Decker, Denver Broncos wide receiver and Devin Hester, Chicago Bears wide receiver.

They will join Chicago basketball star Joakim Noah; Boston’s beloved second baseman Dustin Pedroia; and Texas star outfielder Josh Hamilton as faces for the Vita Coco brand, which has found a loyal following amongst pro-athletes who have incorporated coconut water into their training regimes.

“I’ve started drinking all-natural Vita Coco, and I can feel the difference in my training,” said Larry Fitzgerald. “With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge to stay hydrated and avoid cramps. It really works!”

The mission of Vita Coco’s athlete roster: to educate consumers about the importance of natural hydration. “Hydrate naturally” is the key message in Vita Coco’s ongoing advertising and marketing.

Davis, Fitzgerald, Decker and Hester will be featured in Vita Coco’s U.S. campaign, appearing in billboard, radio, digital media, and in-store advertising starting this month and running through the rest of the year.

Dart World, cialis the largest US distributor of darts and related equipment, physician is officially the premier sponsor of the Minute Man Dart League (MMDL), thumb the world’s largest steel tip dart league.

As part of this partnership, Dart World will be producing a MMDL-branded version of their state of the art, premium model dartboard, The Alien, which will be the official board of the MMDL and used exclusively at all league events, including the internationally renowned Witch City Open 2012 Tournament, to be held October 19-21 in Nashua, NH.

“Our partnership with Dart World marks the beginning of an exciting new era for the sport of darts,” said Gregg Tong, MMDL’s Director of Marketing. “Dart World’s ongoing commitment to industry innovation and customer service perfectly aligns with our league’s leadership position as a pioneer in the growth of this amazing recreational sport. The Alien dartboard is the highest quality board on the market today and we are proud to make it the official board of the MMDL. We will debut the board at this fall’s Witch City Tournament, which attracts players from around the world.”

Dart World also sponsors several MMDL players who compete at the professional level and who represent the USA in international competition. These players are Tom Sawyer (Peabody, MA), Tom Curtin (Townsend, MA) and Bette Cunningham (N. Grafton, MA), who have qualified to compete at the Winmau World Masters being held in England this October.

Established in 1974, the Minute Man Dart League (MMDL) has grown from a handful of teams to the Largest Dart League in the World. MMDL currently has over 450 teams from the Boston, North Shore, South Shore and Central regions of the state of Massachusetts.

Continental und 96 – das sind zwei starke Marken aus Hannover, viagra order die seit vielen Jahren hervorragend zusammen passen. Unmittelbar vor dem ersten Heimspiel in der AWD-Arena in der 50. Bundesliga-Saison haben beide heute Nachmittag ihre noch engere Zusammenarbeit bekannt gegeben. Der international führende Automobilzulieferer und Reifenhersteller Continental weitet sein langjähriges Engagement bei Hannover 96 aus und wird ab der Saison 2012/13 Exklusiv-Partner des Klubs. Damit profitiert das Unternehmen mit Sitz in Hannover von einem umfangreichen Sponsoringpaket: Neben einer Premium-Videobande im TV-relevanten Bereich, cheap aufmerksamkeitsstarken Logopräsenzen und Hospitality-Leistungen beinhaltet das Sponsoring auch zahlreiche weitere Kommunikationsmaßnahmen wie Online-Werbung und Anzeigen im Stadionmagazin. Die Vertragslaufzeit beträgt drei Jahre.

“Dieses noch intensivere Engagement ist für ein international agierendes Unternehmen wie Continental ein klares Bekenntnis zu Hannover 96. Das freut uns sehr. Für mich ist das ein Beleg, wie attraktiv und gefragt 96 als Plattform, nicht zuletzt durch eine begeisternde Saison in der UEFA Europa League, ist”, erklärt 96-Präsident Martin Kind. Natürlich reist auch die Bundesliga-Mannschaft mit ihrem Mannschaftsbus sicher und zuverlässig auf Continental-Reifen.

“Wir waren bereits mit dem Ergebnis unserer jahrelangen Zusammenarbeit als Business- und Logen-Partner von Hannover 96 sehr zufrieden. Nach der zuletzt sehr positiven Entwicklung in Bundesliga und Europa League wollen wir dem Traditionsverein aus Niedersachsen, wo wir insgesamt rund 12.000 Mitarbeiter beschäftigen, auch unsere Unterstützung für die nachhaltige Etablierung unter den besten sechs Bundesliga-Teams geben. Wir hoffen darüber hinaus auch auf viele weitere Teilnahmen an der Europa League, die bei vielen unserer Geschäftspartner und uns in den vergangenen zwei Jahren für eine besonders große Fußball-Begeisterung gesorgt haben”, sagt Nikolai Setzer, Mitglied im Vorstand der Continental AG und Leiter der Reifen-Division, die heute rund 41.000 Mitarbeiter beschäftigt und 2011 einen weltweiten kumulierten Umsatz von mehr als 8,8 Milliarden Euro erzielt hat.

Ron Wiegand, SPORTFIVE-Teamleiter in Hannover, ergänzt: “Die Ausweitung der Partnerschaft ist genau der richtige Schritt und bei der positiven Entwicklung des Vereins nur konsequent. Es ist ein tolles Signal, dass Continental in Deutschland neben dem Sponsoring beim DFB-Pokal und bei Bayern München nun verstärkt auf Hannover 96 setzt.”