Coconut Water Brand Vita Coco Signs Four NFL Players to Sponsorship Roster

August 28, 2012

Vita Coco, pills the country’s best-selling fresh coconut water brand, anabolics today announced new partnerships with four pro-football players including Vernon Davis, anesthetist  San Francisco 49ers tight end, Larry Fitzgerald, Arizona Cardinals wide receiver Eric DeckerDenver Broncos wide receiver and Devin Hester, Chicago Bears wide receiver.

They will join Chicago basketball star Joakim Noah; Boston’s beloved second baseman Dustin Pedroia; and Texas star outfielder Josh Hamilton as faces for the Vita Coco brand, which has found a loyal following amongst pro-athletes who have incorporated coconut water into their training regimes.

“I’ve started drinking all-natural Vita Coco, and I can feel the difference in my training,” said Larry Fitzgerald. “With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge to stay hydrated and avoid cramps. It really works!”

The mission of Vita Coco’s athlete roster: to educate consumers about the importance of natural hydration. “Hydrate naturally” is the key message in Vita Coco’s ongoing advertising and marketing.

Davis, Fitzgerald, Decker and Hester will be featured in Vita Coco’s U.S. campaign, appearing in billboard, radio, digital media, and in-store advertising starting this month and running through the rest of the year.