Ford Extends Florida Panthers Sponsorship
By Community | August 28, 2012
Florida Panthers and BankAtlantic Center have renewed their marketing partnership with Ford with the car brand to include the powering of all the organization’s social media platforms, pilule Sunrise Sports & Entertainment have announced.
Moving forward, the Panthers’ Twitter, Facebook and WhoSay will all be powered by Ford. Ford will also continue to be the presenting sponsor of Ford Fridays for all Panthers home games on Friday nights, starting on Nov. 23 when the Cats host the Detroit Red Wings.
“Ford’s decision to extend and expand its marketing partnership with SSE is indicative of our ability to deliver measurable results and increase overall brand exposure,” said SSE president & chief operating officer Michael R. Yormark. “Additionally, we are excited that all the Panthers’ social media platforms will now be powered by Ford as we look to continue our incredible growth with more unique programs and innovative initiatives on Twitter, Facebook and WhoSay.”
Ford has had an increasing role with SSE and the Panthers since joining as a marketing partner in 2010 and will continue its growing involvement this season by presenting the Panthers’ social media platforms, including the post-game update on both Twitter, Facebook and PanthersVision game highlights. Ford will also be included on all advertising, broadcast and graphic materials relating to the Panthers’ social media accounts. Additionally, SSE and Ford will provide unique entertainment experiences for multiple Ford promotions throughout the year.
The Panthers’ social media platforms have experienced significant growth during the past season. The team’s Twitter account, @FlaPanthers, recently surpassed the 53,000-followers mark – a 190-percent growth in less than 11 months – while the team’s Facebook account, Facebook.com/FloridaPanthers, has grown 47 percent in that time frame to nearly 80,000 followers.