Coke Zero Signs Brian Urlacher & Patrick Sharp to Endorsement Deals

August 28, 2012

Coke Zero has agreed endorsement deals with linebacker, unhealthy Brian Urlacher and Chicago Blackhawks’ Alternate Captain and Forward, medstore Patrick Sharp.

Urlacher and Sharp join fellow iconic Chicago sports hero, Bulls’ Most Valuable Player Derrick Rose, who is sponsored by POWERADE.

Starting Sept. 1, new advertisements in Chicago featuring Urlacher will launch in-store and on the radio. Sharp will make his Coke Zero debut in stores across the Chicagoland area later this fall. Promotions featuring both athletes will offer opportunities to win unique sports merchandise. Online, fans will see interactive banner ads, Facebook and Twitter campaign components and more. Fans are encouraged to follow @CokeZero, @BUrlacher54, and @10PSharp for latest Coke Zero news and opportunities to engage with their favorite athletes.

“Joining the Coke Zero team of athletes in Chicago is a great way to connect with my fans on and off the field,” said Urlacher. “Since I like drinking Coke Zero this partnership is fun for me. Coca-Cola is an amazing company, and I am very proud to be a member of the Coke family.”

“Coke Zero has always been more than just a brand to me – it exemplifies a frame of mind,” said Sharp. “When I hit the ice this fall, I’ll be bringing the ‘enjoy everything’ spirit to my game this season.”

“Brian Urlacher and Patrick Sharp are gifted athletes whose talents and personalities resonate with Chicago sports fans on and off the field or rink,” said Michael Dulin, Vice President of Commercialization, Coca-Cola Refreshments. “Since it launched in 2005, Coke Zero has quickly become a consumer favorite and has seen consistently strong growth. Partnering with two of the most relevant and talked about athletes in Chicago sports is a great way to help us continue the momentum for Coke Zero.”

Brian Urlacher has a decorated football career. He has been selected to seven career Pro Bowls while registering 1,556 career tackles, the most ever in Chicago football history. 

Chicago Blackhawks forward Patrick Sharp led the team with 33 goals and a career-high +28 plus/minus rating in the 2011-12 regular season. The 30-year-old alternate captain ranked second on the club with 69 points (33 goals (G), 36 (assists, (A)) and paced all Blackhawks skaters with a career-high eight game-winning goals.