Budweiser Extends Sponsorship with MLB

By Community | August 22, 2012

Budweiser have extended their partnership deal with Major League Baseball (MLB) for a further six years.

The Anheuser-Busch InBev brand has had a 30-year association with the League and the existing deal costs the company US$20 million a year.

Budweiser will become the presenting sponsor of MLB wild-card games through 2018, the MLB’s opening week and a concert series to be held in New York.

Tim Brosnan, Executive Vice-President, Business of the MLB said: “For more than 30 years, America’s national pastime has partnered with America’s beer and we are proud to continue the union of two brands that evoke such loyalty and emotion.

“By partnering on initiatives like the Wild Card and MLB Fan Cave, this new agreement truly demonstrates an evolution in our relationship.”

Anheuser-Busch already sponsors 23 of the 30 MLB teams and Blaise D’Sylva, Vice-President of Media, Sports and Entertainment Marketing for the company said: “MLB has a broad and growing fan base and our partnership gives Budweiser a presence with a large and loyal audience of adult beer drinkers.

“As the official beer sponsor, our focus is on Budweiser enhancing the baseball experience for fans, whether in-game or at-home, through exclusive content and unique opportunities at point-of-sale, on-premise and via our social media channels.”