Columbus Blue Jackets Announce Safelite As Official Jersey Sponsor

The Columbus Blue Jackets announced today that Columbus-based Safelite will be the first jersey sponsor in franchise history beginning in the 2022-23 National Hockey League season. The Blue Jackets are the first NHL team to announce the sponsor of all three jerseys – home, road, and third – in what is an historic partnership as brand marks will adorn NHL game jerseys for the first time in the League’s 104-year history beginning next season.

Safelite is the nation’s leading provider of auto glass repair, replacement and recalibration. The partnership is a three-year deal that places Safelite’s brand mark as a 3.5″ by 1″ patch located on the upper right chest of each jersey.

“We are excited to elevate our partnership with Safelite into a historic one as the franchise’s first ever jersey sponsor. When we started this process, we set out to partner with a national brand that has strong ties to Columbus and who shares the values we have for serving the community and providing world-class service to our customers. Safelite is just that company,” said Blue Jackets Chief Operating Officer Cameron Scholvin.

Safelite, a partner of the Blue Jackets since 2010, currently serves as the presenting sponsor of the Columbus Blue Jackets Get Out And Learn program that introduces the exciting sport of ice hockey to youth for free in a fun and safe environment.

“Whether on the ice or installing glass, the parallels of providing a memorable experience make this an ideal partnership for Safelite and the Columbus Blue Jackets,” said President and CEO of Safelite Renee Cacchillo. “As the team’s first jersey sponsor, our associates and customers from coast to coast will now know of our valued collaboration.”

The 2022-23 season will be the first for the NHL to include jersey sponsorships following approval by the League’s Board of Governors, last August. The addition of corporate partner brand marks to club jerseys comes on the heels of the addition of helmet sponsorships that began during the 2021-22 season. Last October, the Blue Jackets partnered with Columbus-based DSW Designer Shoe Warehouse as the sponsor of their home blue helmet, and Solon, Ohio-based iDesign on their road white helmet.

The Blue Jackets Corporate Development team utilized the third-party valuation services of notable sports and entertainment firm, Van Wagner, to determine the media value of this groundbreaking opportunity. The rest of the process was managed internally, led by the corporate partnership team, but was the result of a collective effort across the entire organization.

“We knew we wanted to have a clean and consistent look on our jerseys, but it would have to be the right partner at the right investment. We were comfortable with Safelite as the right brand and that we were getting fair market value for both the home and road jerseys, so it made sense to work with just one partner as opposed to multiple partners as we did with our helmets,” said Scholvin.

El Sadar Voted 2021 World Stadium Of The Year

CA Osasuna is the first LaLiga club to earn this honour from the prestigious website Stadium Database.The club’s stadium, located in the region of Navarre, stands out for its redevelopment project that combined innovation, use of facility space and fan comfort.

CA Osasuna’s El Sadar stadium was named as the ‘World Stadium of the Year 2021’ by Stadium Database, a leading publication covering stadiums and sporting infrastructure on an international level. The result of the popular vote highlighted the redevelopment work that has been carried out at CA Osasuna’s El Sadar by OFS Architects and construction company VDR. El Sadar received more than 40,000 votes from football fans who participated from all over the world, which saw the club come out on top with a significant margin over other candidates. The Estadio Único Madre de Ciudades in Santiago del Estero (Argentina) came in second, while the Estadio Banco Guayaquil in Quito (Ecuador) ranked third.

El Sadar has become the first LaLiga stadium to obtain this honour among first 10 editions of this award. CA Osasuna’s home ground was one of 23 sports venues nominated around the world, all of which completed their construction or refurbishment during 2021. The stadium in the city of Pamplona, in Spain’s northern Navarre region, was the only LaLiga representative.

The award is testament to the commitment of LaLiga clubs to improving their infrastructure, both technically and commercially. El Sadar is an example of an innovative stadium and has become a reference point for the competition.

For the first time ever, fans decided what the stadium should look like

Stadium Database announced in February that El Sadar was one of the candidates, offering a detailed description of the redevelopment work that took place. The website stated: “The former El Sadar, built in 1967, looked run down and did not meet LaLiga requirements. Therefore, in 2018, the club decided to undertake a major revamp combined with an extension. The structural elements of the old facility served as the basis for the creation of a modern and striking arena for more than 23,500 fans, the signature of which is the omnipresent red. The way the design was chosen was unique. For the first time ever, fans decided what the new stadium should look like.

“First of all, a new roof had to be built over all four stands. This increased the budget of the investment. But the architectural aspects were improved, as the facility now forms a consistent structure. The stadium is rectangular in shape with sharp edges and the roof resembles a giant red ring. On the other hand, the lower level of the south stand is equipped with 1,272 metal seats, which when folded take up little space and allow for comfortable cheering while standing.”https://player.vimeo.com/video/683227046?title=0&byline=0&portrait=0

Highlighting the “extensive amenities for supporters”

Stadium Database praised other aspects of the redevelopment, highlighting the work done to make the matchday experience more comfortable for spectators and the steps taken to improve the facilities for employees and the media, as well as the way in which the club have worked to create new revenue streams: “As part of the work carried out, a new presidential suite and business boxes were created in the grandstand. On the first floor, offices for club staff, a conference room and media space were built. The VIP area can now accommodate 1,389 people, 450 more than before.”

A redevelopment that cost four times less than the competition

Of the nominated newly built and redeveloped stadiums in the running for the award, the El Sadar project was the cheapest, with the exception of some in Turkey and Argentina where construction costs are lower. The average investment for the projects on the list of nominees for ‘World Stadium of the Year 2021’ was €136 million, working out at €4,088 per seat. The redevelopment at El Sadar was completed at a cost of €23.3 million, working out at less than €1,000 per seat, four times less on average than the other stadiums nominated for this prestigious award.

beIN SPORTS Secures Rights To Broadcast The AFC Asian Qualifiers – Road To Qatar 2022

beIN MEDIA GROUP (“beIN”) and its flagship channel beIN SPORTS have announced securing the live rights to broadcast the remaining matches of the AFC Asian Qualifiers 2022™ – Road to Qatar in 18 countries throughout the Middle East and North Africa (MENA).

beIN SPORTS has secured the live rights to broadcast the matches in Algeria, Bahrain, Chad, Djibouti, Egypt, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Palestine, Qatar, Somalia, Sudan, Syria, Tunisia and Yemen.

To showcase the new AFC rights, beIN SPORTS will launch four new dedicated AFC channels – namely beIN SPORTS AFC, beIN SPORTS 1 AFC, beIN SPORTS 2 AFC, and beIN SPORTS 3 AFC. Every game will be broadcast live across all four channels and feature the best-in-class studio analysis presented by beIN’s top punditry team using beIN’s state-of-the-art studio facilities.

The highly anticipated AFC Asian Qualifiers 2022™ – Road to Qatar will reach its climax on Thursday 24th and Tuesday 29th March, as the Continent’s top teams set their sights on the concluding Match-days nine and ten encounters.

In Group A, the Islamic Republic of Iran and Korea Republic have already guaranteed their progression and will now battle it out for top spot. Below them, the United Arab Emirates, Lebanon and Iraq remain in the mix for third place and the playoff ticket.

Meanwhile in Group B, three teams will battle for two automatic qualification places at the FIFA World Cup Qatar 2022™, with Saudi Arabia leading the way but with Japan hot on their heels; while Australia – who still have to play the top two – remain firmly in the running as the group gears towards a thrilling finale. The AFC rights will be available across all beIN’s subscription packages.

The new AFC rights add to beIN SPORTS unparalleled sports portfolio across the MENA region, which also includes exclusive rights to the English Premier League, the UEFA Champions League, the UEFA Europa League, the UEFA Conference League, LaLiga, Ligue 1, the FA Cup and many more football and other sports rights. 

beIN SPORTS is the official broadcast partner of the FIFA World Cup Qatar 2022™ across the entire MENA region.

Genius Sports And Pixellot Agree Streaming Partnership To Bring AI-Automated Live Video And Data To Over 100 Competitions Globally

  • New AI-powered live video and data offering will benefit fans, coaches, brands, sportsbooks and media partners
  • Expanded partnership grants Genius Sports the exclusive rights to distribute Pixellot’s AI-powered streaming technology to over a hundred competitions across basketball, soccer, volleyball, ice hockey and baseball worldwide
  • Partnership already successfully powering basketball leagues in Slovenia, Denmark and Israel and football leagues in Kazakhstan and the Dominican Republic

Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has signed a new exclusive streaming distribution partnership with Pixellot, the world’s leading provider of AI-Automated™ video and analytics solutions.

Under the terms of the new agreement, Genius Sports has acquired the exclusive rights to distribute Pixellot’s leading camera systems to leagues and federations across more than 100 competitions worldwide. Genius Sports will be able to sign long-term, exclusive partnerships with sports that deliver TV-quality broadcasts and clipped highlights while automating each step of production, streaming and distribution.

Since 2020, Genius Sports and Pixellot have worked in partnership with select leagues worldwide including the Argentine Football Association, the Croatian Basketball Federation and the Israeli Basketball Association to deliver integrated live data and video solutions. This new agreement is a major expansion of that initial collaboration, providing leagues and federations at all levels of sport with the tools to expand their global audience, enhance performance levels and drive new revenues.

Combined with Pixellot’s technology, Genius Sports’ world-leading data collection tools including FIBA LiveStats will power a complete live data and video ecosystem, benefiting fans, coaches, brands, sportsbooks and media partners.

“Providing leagues of every level with a premium live streaming solution is a fundamental pillar of our work with sports partners,” said Mark Locke, CEO of Genius Sports. “By expanding our agreement with Pixellot, we will allow more sports to take control of their streaming strategies. Together we will elevate the status and visibility of sports leagues, reaching new and existing fans and sponsors around the world.”

“Integrating live video and data with new viewing and analysis options is already impacting millions of fans, athletes, and coaches around the world,” said Alon Werber, CEO of Pixellot. “This exciting new partnership with Genius Sports brings additional monetisation options that will create new long-term revenue streams for sports organisations.”

Hylo Announces £2.5m Series A Raise

Hylo, an athletic footwear startup based in the UK, has raised a Series A round of £2.5m. The round was led by Eka Ventures, with participation from Redrice Ventures and angel investors including Patrick Bamford, Leeds United and England footballer.

Hylo uses materials science to create running shoes that deliver high performance for athletes and low impact for the planet. The brand’s launch shoe is vegan, uses renewable materials, is recyclable and has a 52 per cent lower carbon footprint compared with the average running shoe. The brand is focused on building a community of Athletes for Planet, using their platforms to influence positive change. Funds will be used for product and brand development, as well as sales and marketing expansion. 

Patrick Bamford, Leeds United and England footballer, commented, “Hylo’s focus on blending performance and impact is what drew me to the company and mission. Products that perform that don’t compromise the planet have been long overdue in the sportswear space. I am excited to be part of the journey and shape what future products the brand brings to market.”

Michael Doughty, former professional footballer and Co-Founder and Managing Director commented, “John, Jacob and I founded Hylo to provide the Athlete with products that not only perform but that drastically improve the impact that sportswear is having on our world. With the continued support of our initial investors and by welcoming Eka Ventures, Redrice and Mahr Projects into our Series A round, we have a team and the resources to continue on that journey and change the future of sportswear.”

Jon Coker, Managing Partner of Eka Ventures, the largest impact-focused early-stage venture fund in the UK commented, “We back founders building positive system change in large and impactful industries. The sportswear industry is exactly that, it not only has a huge environmental footprint, but it also has a huge influence on the athletes it elevates. When we met Michael, Jacob and John it was clear their vision for hylo was genuine system change. Everything they do is focused on the unique combination for performance and sustainability, whether it be the advanced materials they use, their sales models or the way they work with athletes. We are thrilled that they chose to partner with us as they deliver on their vision.”

Sir Chris Hoy Named Official Ambassador For The 2023 UCI Cycling World Championships

Organisers of the 2023 UCI Cycling World Championships marked 500 days to go to the inaugural event by announcing that famed-Scottish cyclist Sir Chris Hoy will serve as an official ambassador.

The 11-time UCI World Champion and six-time Olympic gold medallist will support the 11-day event, which will combine the 13 existing UCI World Championships into a first-of-its-kind mega-event, taking place in Glasgow and across Scotland from 3-13 August 2023.

Chris Hoy celebrated today’s milestone by visiting the Sir Chris Hoy Velodrome in Glasgow, which is one of five Glasgow host venues of the 2023 UCI Cycling Worlds, to launch Champions of the Worlds, a new initiative inviting enthusiasts from cycling clubs and communities across Scotland to become local representatives for the 2023 UCI Cycling Worlds. Ensuring local cycling communities are involved every step of the way, the “Champions” will receive exclusive announcements, invites to Championship events, opportunities to lead volunteer efforts and much more. 

Former BMX Racing UCI World Champion and fellow event ambassador Shanaze Reade joined Chris Hoy to meet with the first “Champions”, representing three organisations from across Glasgow – Soul Riders, Free Wheel North and Drumchapel Cycle Hub.

Other representatives from cycling clubs and communities wanting to become one of the Champions of the Worlds can get more information at www.cyclingworldchamps.com/champions

Sir Chris Hoy said:

“It is an honour to become an ambassador for the 2023 UCI Cycling World Championships and I’m proud that such an historic event will be held for the very first time in Glasgow and across my home country of Scotland. Not only will it be the biggest cycling event ever seen, it is a unique opportunity to unite the global cycling family and to showcase the incredible breadth of our sport.

“Having competed in front of my home crowd many times, I know how much the people of Glasgow and Scotland will get behind the Championships. I’m delighted to launch the Champions of the Worlds initiative today and meet the first three Champions to hear about the brilliant work they do to promote cycling and how they’re getting behind the 2023 UCI Cycling World Championships. I’d urge all cycling enthusiasts in Scotland and beyond to register to support the Championships and help is delivering something truly ground breaking in August 2023.”

The Scottish Government’s Culture Secretary, Angus Robertson, said:

“Today is an important milestone as we start the countdown to the 2023 UCI Cycling Worlds which will take place in Glasgow and across Scotland next year from 3 August. This is the biggest cycling event ever held and I’m incredibly excited about Scotland having the opportunity to host and deliver this world-class event.  

“It’s also great to have someone of Sir Chris Hoy’s standing as an official ambassador for an event I know is going to have such a positive impact on our participation in sport as a nation as well as our individual well-being. 

“There will be opportunities for everyone to get involved especially enthusiasts from cycling clubs and communities across Scotland who can become local representatives for the 2023 UCI Cycling Worlds as part of the Champions of the World initiative.”

Creating the biggest cycling event ever held, the 2023 UCI Cycling World Championships will welcome more than 8,000 amateur and elite cyclists from over 120 countries with more than 190 UCI World Champions crowned.

The 2023 UCI Cycling World Championships will feature 13 UCI World Championships including BMX Freestyle Flatland; BMX Freestyle Park; BMX Racing; Gran Fondo; Indoor Cycling; Mountain Bike Cross-country; Mountain Bike Downhill; Mountain Bike Marathon; Para-cycling Road; Para-cycling Track; Road; Track; Trials.

Glasgow will provide five venues for the 2023 UCI Cycling Worlds, with Dumfries & Galloway (para-cycling road) and Stirling (time trial) also hosting events across Scotland. Additional venues and locations will be confirmed in the coming months to ensure a pan-Scotland delivery and to capture the imagination of the entire country.

More than one million spectators are expected to attend the Championships throughout Scotland, with a global TV audience of around one billion making it one of the Top 10 watched sporting events on the planet.

The 2023 UCI Cycling World Championships were confirmed for Glasgow and across Scotland as a result of significant previous experience hosting high-profile sporting events. Glasgow and Scotland have become a sporting hotspot by welcoming unforgettable competitions such as UEFA EURO 2020 matches, the 2014 Commonwealth Games, the multi-sport Glasgow 2018 European Championships as well as cultural events including the world-renowned Edinburgh Festivals.

Since the Glasgow 2014 Commonwealth Games, participation sessions at the Sir Chris Hoy Velodrome have experienced positive uptake and cycling numbers have risen across Scotland. It is hoped the 2023 UCI Cycling World Championships can continue the increase of pedal power in Scotland, inspiring the next generation of riders across a variety of cycling disciplines. 

The 2023 UCI Cycling World Championships are being delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland. The partnership aims to create a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.

The UCI, cycling’s world governing body, currently stages annual World Championships in each of its disciplines across the year in different host cities around the world. The UCI Cycling World Championships will bring these championships together every four years, the year prior to the Olympics, starting with the inaugural event in 2023. 

Formula 1 Announces MSC Cruises As A Global Partner For The 2022 season

Formula 1 is delighted to welcome MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss-based MSC Cruises, one of the world’s largest and fastest growing cruise brands, become the Official Cruise Partner of Formula 1.

MSC Cruises and Formula 1 are collaborating to bring some of MSC’s most technologically advanced and glamorous ships port-side during select Grand Prix weekends, enabling MSC Cruises’ impressive fleet to complement the high-end experience of Formula 1 and drive global visibility for its brand.

Through this unique partnership MSC Cruises will be able to leverage Formula 1’s growing global fanbase to showcase its extensive offering of quality holidays at sea and bring the thrill of Formula 1 to MSC Cruises global audience as its ships sail to more than 100 countries around the world and host guests from over 185 nationalities.

As global leaders in their respective fields, MSC Cruises will also unite with Formula 1 to continue to drive towards sustainable change. Both companies have committed to becoming Net-Zero Carbon and are pioneering state-of-the-art environmental technologies and solutions.

Stefano Domenicali, President & CEO of Formula 1, said:

“We are thrilled to announce MSC Cruises as a new Global Partner of Formula 1, bringing together two truly global brands. It is a perfect partnership with both of us focussed on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service. We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.”

 Pier francesco Vago, MSC Cruises’ Executive Chairman commented:

 “There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way. We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds.”

AlphaTauri Becomes Official Premium Fashion Apparel Supplier Of Formula 1

AlphaTauri and Formula 1 have announced a multi-year collaboration right in time for the new season.

– AlphaTauri is now the Official Premium Fashion Apparel Supplier of Formula 1 and responsible for dressing the F1 team, including senior staff and F1 presenters. Several fashion promotions also form part of the agreement, adding new lifestyle aspects to the pinnacle of motorsports.

– “We are very pleased to announce that AlphaTauri will be the apparel supplier to Formula 1 with their modern and stylish clothing being worn by our staff during the races. Formula 1 is the perfect environment to develop fashion in its unique landscape of sport and entertainment,” says Stefano Domenicali, President and CEO, Formula 1.

– For AlphaTauri, still a young premium fashion brand in the industry, this cooperation is a systematic continuation of the brand’s journey in building more visibility on a global level and elaborating the brand’s collection.

– “Fashion and Formula 1 have formed a fantastic symbiosis for decades already. Our partnership is perfect and allows fantastic synergies as we share a common mindset. Innovation is our driving element,” explains Ahmet Mercan, CEO AlphaTauri.

– Next to the collaboration with F1, AlphaTauri also has a long-term partnership with the F1 racing team Scuderia AlphaTauri, which it has done since 2020. F1 is a perfect platform for the brand to get inspired and to test new technologies and functionality under extreme conditions. AlphaTauri is always striving for new innovations to fulfill their own ambition of fusing fashion with function and technologies such as the in-house engineered Taurobran® and 3D knit technology.

Sportec Solutions Acquires Vieww And Is Appointed As Bundesliga’s Officiating Provider For 2022/23

Sportec Solutions, the sports technology joint venture between Deltatre and DFL, can today announce that it has assumed the majority shareholding of Vieww GMBH a leading provider of Goal-Line Technology (GLT) and Video Assistant Referee (VAR) solutions. 

It can also be announced that the DFB Schiri GmbH, has appointed Sportec Solutions as the new officiating technology partner for the Bundesliga and Bundesliga 2. 

STS will utilize Vieww technology in a deal that will run for an initial 5 years, beginning next season (2022/23), and encompasses all Bundesliga and Bundesliga 2 games including relegation play-offs and Super Cup fixtures as well as DFB competitions matches. 

Vieww is a FIFA-inspected provider of Goal Line technology and Video Assistant Referee and supplies next generation officiating systems for football and other major sport federations. 

It utilizes advanced smart camera technology, continuously synchronized to a microsecond. In addition to fully automatic goal detection, all cameras provide 200 HD images per second for analysis and verification of critical goal area scenes. 

The majority acquisition will allow global sports federations to benefit from continued investment into, and development of, a cutting-edge and comprehensive video officiating system, as well as future integration between Vieww’s officiating services and camera technology, and Sportec Solutions’ advanced data capture and analysis ecosystem. 

In addition, Sportec Solutions and Vieww will tap into Deltatre’s market-leading fan engagement and technological expertise, and work in partnership to expand its products with a focus on developing innovative, engaging solutions around officiating, and future-proofing leagues’ owned data and video ecosystems. 

Andrea Marini, CEO, Deltatre:

“This agreement is testament to the growth and development of Sportec Solutions and underlines the ambition we have for the company. 

“We know there is an incredible pace of development in this space, which is why we’re delighted to be working with a forward-thinking and talented team at Vieww. We believe we’re bringing together best-in-class data provision and a leading officiating system. We are looking forward to the next Bundesliga season, where we’ll see this capability in action.” 

Hendrik Weber, MD, Sportec Solutions AG:

“We are delighted to integrate Vieww’s expert team and market-leading technology into the Sportec Solutions organization. The opportunities afforded by a fully integrated data and officiating ecosystem, coupled with Deltatre’s fan engagement expertise, represent a significant and exciting evolution in our proposition for leagues and federations.” 

Florian Götte, MD, DFB Schiri GmbH:

“We believe this is the beginning of an exciting partnership. We focus on providing a reliable referee assistance technology, that is based on our needs for refereeing in professional football. Besides that, we want to develop existing technologies and innovative solutions to further improve refereeing on and off the pitch. We are looking forward to our partnership with Sportec Solutions.” 

Founded in 2016 and based in Munich, Germany, Sportec Solutions is a joint venture between global sports and entertainment technology provider, Deltatre, and Deutsche Fußball Liga (DFL). Sportec Solutions offers advanced gathering, storage, analysis and distribution of detailed, live match data to clubs, licensees, partners, and clients. 

In November 2020, Deltatre acquired majority shareholding of Sportec Solutions. As part of that agreement, its offering, which is concentrated in Germany, became available to the international market. 

Queen Elizabeth Olympic Park Joins Forces With CSM For Commercial Push

Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition.

CSM has been working with Park stakeholders in a strategic capacity for several months to develop a proposition that enables brands to capitalise on the Park’s continued growth and value as a venue of significant and strategic importance to London.

Through its work, CSM has created a holistic commercial offering to take to the market, showcasing the iconic sport and cultural facilities that helped deliver one of the most iconic Olympic and Paralympic Games ever; as well as the huge array of innovation, sustainability and community-led programmes and initiatives that have helped transform the Park into a vibrant all-year round destination.

Throughout 2022, the Queen Elizabeth Olympic Park will play host to a packed programme including concerts, major sporting events such as the Commonwealth Games cycling, and cultural moments headlined by the lighting of the Anniversary Legacy Flame next to London Stadium in July. This year will also see the first building openings of the East Bank creative and educational district – a £1.1bn investment which will bring the BBC, V&A, Sadler’s Wells, UAL’s London College of Fashion and UCL’s newest campus to east London.

Kevin Vandrau, Group Commercial Director, CSM Sport & Entertainment, said:

“We are thrilled to be working with the Queen Elizabeth Olympic Park on what is a truly unique commercial proposition that stands apart from other opportunities in the market. The epicentre of London is moving east, and the Park is the beating heart of this, acting as a home to world class sporting, educational and cultural infrastructure. We’re incredibly proud to be working with the Park to take this proposition to prospective brand partners.”

Nathan Homer, Chief Commercial Officer, Queen Elizabeth Olympic Park, said:

“2022 is the 10th anniversary of the London 2012 Olympic and Paralympic Games and we see this year’s celebrations as the perfect opportunity to not only look back at what has been achieved over the past decade, but also showcase how the Games and its legacy has provided the platform for further growth. The Park’s unique mission means that our partners accelerate our work, with investment going back into regeneration of the area and improving experiences for the future.”