Scuderia Alphatauri Partners With Nutrition Company Ziba Foods
April 22, 2022
Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand.
Ziba Foods is a U.S.-based artisanal food company that specializes in heirloom and wild-grown dried fruits and nuts from the mineral-rich valleys of Afghanistan. With a passion for social enterprise and impact investing, FlexBox founder Henrik Nielsen has exercised his vision to support the livelihood of local women and farmers through a strategic investment in Ziba Foods.
“Given that Scuderia AlphaTauri is a globally known racing team which embodies a premium lifestyle-oriented ethos, I see them as a perfect platform to promote my latest endeavor with Ziba Foods. Together, we want to use their global platform to provide international visibility to healthy nutrition while helping to achieve sustainable social and economic stability in a developing nation” said Henrik Nielsen, Founder of FlexBox and Investor in Ziba Foods.
“Henrik is a real motorsports enthusiast, but he also has tremendous lateral vision and an ability to direct resources to where they are most needed,” Franz Tost commented on the assignment. “In many ways, Ziba Foods is everything that Formula One embodies: Inspired by the highest quality, respect, and fair play. Driven by excellence, innovation, and good health. We are grateful to Henrik for placing his trust in us and very pleased to welcome Ziba to the team.”
The AT03 cars will race with a revised livery to include the Ziba Foods branding on the front wing endplates and nose for the remainder of the 2022 Formula One season.
