Mark Kemp Appointed CEO Of DAZN BET
By Community | April 25, 2022
Challenger sports betting brand DAZN BET today announces the appointment of gambling industry expert Mark Kemp as CEO. DAZN BET is a strategic partnership between DAZN Group, the world’s fastest growing sports media business, and Pragmatic Group, a leading platform technology and content provider for the betting and gaming industry.
Mark is a digital leader with 20 years commercial, senior management experience building, marketing and operating B2C products. Mark previously served as Managing Director of Ladbrokes Coral, successfully integrating and significantly growing both brands following their merger. After nine years in senior management positions, including leading their omni channel strategy from concept stage, Mark became Managing Director at the new UK Tote. Mark joins from BoyleSports, Ireland’s largest independent bookmaker, where he is the CEO.
DAZN BET’s vision is to revitalise the casual betting market by developing a new, recreational product that augments the live sports viewing experience. Responding to what DAZN customers say they want and the trend towards recreational in-play betting, DAZN BET is developing a fun, convenient, and integrated betting experience for sports fans to enjoy alongside live sports streaming.
Mark Kemp said, “I am delighted to be joining DAZN BET to launch such a new and exciting international brand. With the strength and expertise of DAZN in sports media, we will deliver something recreational and relevant to today’s audience. I am looking forward to working with the new team and DAZN to build an engaging and responsible new entertainment proposition for sports fans across the world.”
Ian Turnbull, EVP of Betting at DAZN Group, said, “Sports betting partnerships are just one of the ways in which DAZN is going to deliver more exciting and richer content for its customers. We know that fans want more integrated, immersive, and interactive experiences as they enjoy long form content. DAZN is giving them that.”