The China Racing Formula-E Team has secured Mouser Electronics as a new sponsor for its debut season in the electric car series.

The team will compete in the international 2014/15 Formula E racing series, cialis professional built around all-electric cars, drugs starting September 13 in Beijing.

Mouser is sponsoring the China Racing Formula-E Team in partnership with its partners Molex and Vishay Intertechnology, Inc.

Team China Racing is the first national racing team authorized by the Ministry of Sports of China. Team China has participated in several international racing series and represents China’s highest motorsport level. Chinese racing sensation Ho-Pin Tung, a veteran of the international auto racing circuit, will be driving the Mouser-sponsored Spark-Renault SRT_01E which can go 0-60 in 3 seconds and has a top speed of 150 mph. He will be the only local Chinese driver in the season opener in Beijing.

“Electric car technology undoubtedly will play a large role in the future, and we here at Mouser and our Electronic Industry partners are very pleased to be a part of this cutting edge endeavor,” said Todd McAtee, Mouser Vice President of Business Development.

The International Association of Athletics Federations (IAAF) has renewed their partnership with Dentsu Inc until 2029.

Dentsu will continue as the worldwide Commercial Partner of the IAAF for the IAAF World Athletics Series which includes the third-largest sporting event in the world, ampoule the biennial IAAF World Championships. The rights include all marketing and licensing rights worldwide and all media rights worldwide outside of Europe and Africa. 

“The extension of the present agreement with Dentsu, medstore which already ran until 2019, for a further ten years to 2029 provides an extraordinary guarantee of financial security for the IAAF and its member federations,” commented IAAF President Lamine Diack.” 

“As I prepare to step down as president in 2015, I am proud to leave a secure legacy to my successor which insures that Athletics is ready to meet the worldwide challenges of a fast changing sport and leisure culture.” 

“Thanks to the beneficial expertise of Dentsu, our longest serving commercial partner, the fortunes of Athletics, the Olympics number one sport, are not only secure but will continue to prosper for decades to come.” 

Dentsu’s President & CEO Tadashi Ishii said:“The IAAF and Dentsu have enjoyed a very long and excellent partnership. The extension of this relationship now is testimony to the mutual trust and highest appreciation that the IAAF and Dentsu share. Dentsu is proud to have such a close and deep association with one of the world’s largest and most significant sports bodies.

“This supports the IAAF’s tireless efforts to grow and develop athletics around the world while it strengthens Dentsu’s global sports marketing capabilities and service excellence for the benefit of its corporate and sports federation clients.”

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The International Swimming Federation (FINA) has renewed their partnership with Swiss watch manufacturer OMEGA through 2021.

This partnership dates back to 1973, asthma when OMEGA served as official timekeeper at the first edition of the FINA World Championships in Belgrade.  

The brand is also responsible for delivering the timekeeping at the FINA World Swimming Championships (25m), the FINA Swimming World Cup and the FINA Diving World Series as well as the FINA High Diving World Cup, which was held for the first time in 2014. OMEGA also delivers timekeeping and scoring services at the FINA World Junior Swimming Championships every two years.

FINA President, Dr Julio C. Maglione said: “We are very pleased to continue this fruitful partnership with Omega. Over so many years and so many competitions together, FINA and Omega have always worked hand in hand to provide the best possible conditions to our athletes, coaches and officials. We are sure that this co-operation will remain in the future for the benefit of Aquatics worldwide”.

OMEGA President Stephen Urquhart commented: “We have enjoyed a long and productive relationship with FINA and are delighted that we will continue to work with the Federation well into the future. World-class competitive swimming and diving are among the most thrilling sports and we look forward to timing and measuring the performances delivered at every FINA event.”

Toshiba America Business Solutions, Inc. has been named a “Founding Partner” and the Official Electronics Provider of STAPLES Center by AEG, owners of the downtown Los Angeles sports and entertainment arena. 

As the exclusive supplier of digital signage and displays for the arena, Toshiba will supply STAPLES Center with more than 800 displays while receiving interactive digital signage, multi-media content, venue and affiliate product placement, as well as a comprehensive social media program with the Los Angeles Kings to enhance fan experience.  The multi-year deal was brokered by AEG Global Partnerships.

Another key element of the partnership will enable STAPLES Center to launch its first-ever, state-of-the-art interactive destination where fans will be encouraged to engage in various social media activities relating to the upcoming 2014-15 NBA and NHL seasons.  

“Toshiba is very excited about the opportunity to showcase our advanced interactive display and fan engagement technologies at STAPLES Center. Having the opportunity to forge a partnership with the leading live entertainment presenter in the world, at one of the most highly attended venues is truly an honor,” said Bill Melo,chief marketing executive, at Toshiba America Business Solutions, Inc. “We see serving as the Official Electronics Provider and Founding Partner of STAPLES Center as only the beginning of a long lasting relationship with AEG.”

The partnership also includes the installation of nearly 16,000 LED lights in the L.A. LIVE East and West Garages, which is expected to save approximately 1,800,000 kilowatt hours of electricity annually. The net savings during a 10-year period should total $1,650,000, with an overall energy reduction of 56 percent.

“Having the opportunity to partner with such a world-renowned company as Toshiba is an absolute honor. The company’s reputation as a leading manufacturer of high-tech products is matched only by its dedication to sustaining the environment,” said Nick Baker, senior vice president, Global Partnerships at AEG. “Due to our shared commitment to achieving the next evolution in fan engagement, we are confident the newly-minted relationship will continue to provide the  interactive experiences our guests have come to expect while attending any event at STAPLES Center.”

Additional components of AEG’s partnership with Toshiba include indoor and outdoor signage in and around STAPLES Center, including LED rotation on the scoreboard during all publicly ticketed events, a customized promotional video, and installation of Toshiba televisions in STAPLES Center’s best-in-class private suites and conference rooms, creating an immersive experience year-round.

German cruise company AIDA Cruises has extended its cooperation with Borussia Dortmund. 

AIDA will support the Bundesliga club for another two seasons until 2016. Aida are one of Dortmund’s longest ever partners having been a sponsor since 2004.

“AIDA and BVB have a long and successful partnership,” said Michael Ungerer, President of AIDA Cruises. “Both brands have strong affinity carrier. We look forward to continuing this successful relationship.”

Under the cooperation several AIDA-football cruises are planned with the Evonik-football school of BVB from Hamburg again.

“We are convinced that we now go with AIDA the next step and will intensify the partnership further, especially internationally,” says Hans-Joachim Watzke, CEO at home Borussia Dortmund.

National Football League (NFL) franchise Miami Dolphins have announced car manufacturer Kia will be the new naming rights partner to Sun Life Stadium’s 100 Level.

Representatives from the Dolphins and Kia were on hand Sunday prior to the team’s home opener against the New England Patriots to cut the ribbon at the newly entitled Kia 100 Level at Sun Life Stadium.

Kia 100 Level branding will be present for all stadium events, vcialis 40mg while brand ambassadors and the latest Kia models will be on site for a number of high profile events.

Branding for the Kia 100 Level also will extend to all printed tickets, ambulance Dolphins Membership cards and marketing collateral promoting the physical space. The automaker also receives inner bowl exposure with video board, LED ribbon board and score clock and StadiumVision impressions.

*Picture Courtesy of Miami Dolphins

German sports apparel giant PUMA has extended its partnership with the Football Association of the Czech Republic (FACR).

PUMA has supported Czech football since 1995, adiposity this agreement will see both organisations working together for an extended period. 

PUMA will remain a long-term partner of the FACR, no rx supporting Czech football teams in all age and branch categories.  The new agreement has also been extended to include beach football and futsal.  

Christian Voigt, Senior Head of Global Sports Marketing, PUMA International commented: “We are proud to renew our longstanding partnership with the Czech Republic Football Association. Next year, we will celebrate the 20th year of this partnership and we are delighted to be extending it for another long-term period.  

“The FACR was one of PUMA’s first major football sponsorships in our company’s modern era, and has played a role in PUMA becoming one of the most innovative and leading football brands. We look forward to building on the success we have enjoyed together for the coming years.” 

Miroslav Pelta, Chair of FACR said: “The duration of this extended partnership between PUMA and the Football Association of the Czech Republic is testament to our mutual satisfaction and trust.  PUMA has become a sponsor of ours with enhanced representation that now includes soccer futsal and beach football, which we see as an important step in strengthening our cooperation.”