Portland Trail Blazers Partner with Daimler Trucks

By Community | September 19, 2014

NBA franchise Portland Trail Blazers have signed Daimler Trucks North America as a Corporate Partner. 

The multi-year agreement begins with the upcoming 2014-15 NBA season, denture and includes an engaging new initiative connected to both companies’ commitment to environmental sustainability. 

“Our strategy around Corporate Partnerships has been to link with brands whose values and cultures mirror our own, asthma ” said Chris McGowan, arthritis President & CEO of the Trail Blazers and the Rose Quarter.

“We are proud to welcome Daimler Trucks North America to the Trail Blazers, and to a visible branded presence in the Moda Center.  Daimler’s commitment to Oregon as the state’s largest vehicle manufacturer, and to Portland as one of its largest employers, is setting a new standard for other companies.  This relationship bridges marketing and business goals with other initiatives that reach Trail Blazers fans and engage Daimler employees.” 

“Daimler Trucks North America has been proud to call Portland home for over 70 years,” said Martin Daum, President and CEO, Daimler Trucks North America. “Our relationship with the Trail Blazers is a tremendous opportunity to expand and celebrate our corporate commitment to the local community and the environment. We look forward to a successful partnership and an exciting season!” 

Daimler’s rapidly-expanding brand presence will receive a sizable boost in local and national visibility from its association with Trail Blazers Basketball.  This includes in-arena signage courtside and on the basket support stanchions; promotional mentions during Trail Blazers television and radio broadcasts; and community engagement opportunities involving Daimler employees. 

“Just as we’ve experienced with our other premier-level partnerships, we’re looking forward to a relationship that is mutually positive for Daimler, the Trail Blazers and our loyal fans,” said Steve Scott, Trail Blazers Vice President of Corporate Partnerships Marketing & Sales. “Daimler’s economic commitment to Oregon and the Portland market is matched by its concern for our community’s growth and prosperity.  We look forward to showcasing more about Daimler and its employees through this partnership.”