EL AL Israel Airlines to Sponsor Brooklyn Nets Preseason Game
By Community | September 18, 2014
EL AL Israel Airlines has been named the presenting sponsor of the Brooklyn Nets vs. Maccabi Tel Aviv preseason game on Tuesday, anabolics October 7 at 7:30 p.m. at Barclays Center.
As part of its integrated platform, cough EL AL, sale ed the national carrier of Israel, will be tagged on all Nets controlled messaging related to the game, receive branding on in-arena controlled assets, and will have social media integration.
As part of the on-court game festivities, Nets players will wear Hello Brooklyn warm-up shirts in Hebrew lettering. The game also offers Nets swingman Alan Anderson the opportunity to face his former team, which he played for during the 2009-10 Euroleague season.
“We are thrilled to be a sponsor of the game between the European championship team Maccabi Tel Aviv and the popular Brooklyn Nets,” said Danny Saadon, Vice President, EL AL Israel Airlines, North and Central America. “The thousands of fans attending this game will experience the same Israeli spirit that dominates the EL AL flight experience.”
“As our team’s global footprint continues to grow, we are thrilled for EL AL Airlines to become the presenting sponsor of our preseason opener against Maccabi Tel Aviv, the six-time Euroleague Champion,” said Mike Zavodsky, EVP of Global Partnerships for the Brooklyn Nets and Barclays Center. “We are proud to align our brand with one of Israel’s most renowned companies and help deliver its message to consumers throughout the New York metropolitan area.”