AC Milan Sign Hotpoint as Premium Sponsor

Serie A giants AC Milan have announced a partnership with electronic home appliances brand Hotpoint who will be the club’s premium sponsor for the new season. 

Hotpoint firmly believes that supporting a club as powerful, genuine and successful as AC Milan will allow the image of their premium products to emerge.

“We are very enthusiastic about this partnership with such an important team like AC Milan, and we want to promote our brand as a global leader in the sector through our association with an enormously successful club,” said the Group Marketing Executive Director of Indesit Company Neil Tunstall. He added: “We are honoured to have the opportunity to support a club that represents our spirit so closely.”

This new strategic relationship with Hotpoint represents a concrete opportunity to increase the visibility and prestige of the brand towwards its stakeholders, including clients from all over the world. For this very reason, the company will actively promote the partnership with AC Milan through various channels and key activities.

Jaap Kalma, the Commercial Director of AC Milan, said: “We are very happy to announce this sponsorship deal, a new collaboration with Hotpoint, that is part of a campaign that we have had a close relationship with for many years now. Hotpoint represents style and innovation, the same values that have made Milan famous all over the world. That is why this partnership offers a lot of advantages.”

The deal was signed thanks also to the help and support of Infront Italy, the leading agency in Italy for television, media and advertising rights and one of the most important sport business agencies in the world.

“It is a pleasure to see Indesit Company renew their collaboration with AC Milan,” said Marco Bogarelli, the president of Infront Italy. “Building up a strategic position for its most innovative make: Hotpoint. Companies that belong to different sectors than sport still share the same values as those found in football with the aim of reaching out to fans through specific programs created by Infront.

“Our group has always accompanied our partners in studying programs of implementation for sponsorship deals. It is crucial for those companies acting as sponsors to be able to count on a player that is respected and well known in the sport business market in order to help them utilise their investments for a guaranteed and clear Return On Investment.”