Veloce Esports has revealed an exciting partnership with world-leading simulation brand Next Level Racing, aimed at encouraging greater innovation within the sector.
This collaboration sees Next Level Racing become Veloce’s Official Cockpit Provider, as they supply the squad’s leading esports drivers with specialist hardware and equipment.
With both organisations continuing to excel in the esports industry, Veloce and Next Level Racing will also proactively work together for the benefit of the sim-racing community, including attending events and hosting competitions – both online and in-person.
Founded in 2009, Next Level Racing has earned itself a top spot among simulation brands, revolutionising simulation with its industry leading product range, sold in more than 40 countries.
At the heart of both Next Level Racing and Veloce lies a focus on innovation and quality to meet the ever-changing demands of sim racers and gamers, with the former now providing the latter with the highest quality and reliable hardware available.
Next Level Racing continues to lead the market, while maintaining a strong presence and partners in the global gaming industry, which now includes Veloce.
Meanwhile, Veloce Esports is the world’s leading esports and racing growth platform focused on innovation within the gaming, sport, media and entertainment sectors; comprising high-profile drivers, influencers and teams from across the globe.
There will be many events for the community to enjoy throughout the duration of this partnership, with Next Level Racing benefiting from Veloce’s ever-expanding online ecosystem, with monthly viewership figures in excess of 500 million.
Cam Royal, Head of Talent at Veloce Esports, said: “Since the start of the year, Veloce has continued to elevate and improve our in-house esports programme and we have actively been seeking a cockpit provider which shares our ethos of wanting to enrich the environment for sim-racing drivers and also provide opportunity to them. We feel Next Level Racing is that partner; and we are thrilled to enter into this partnership where we will work collectively to give back to the community and ensure both new and existing talent have the best hardware available.”
Kam Khadem, Head of Brand at Next Level Racing, said: “We are thrilled to announce our partnership with Veloce Esports. This partnership allows both organizations to work more closely together to support Veloce esports drivers with our cockpits in highest level of sim racing competitions. We also look forward to creating an engaged experience for the sim racing community with several online and in person activations. Veloce’s extensive experience in motorsports and esports make them the perfect partner for Next Level Racing.”
Just one year since SailGP launched its ground-breaking Impact League, the world-first initiative is already delivering on its promise to embed sustainability action into the fabric of sport and ignite the competitive nature of its world-class athletes.
Unveiled in Plymouth, Britain’s Ocean City, in July last year – the scene for this weekend’s Great Britain Sail Grand Prix – the Impact League is sport’s first podium for the planet and tracks the positive actions teams make to reduce their overall carbon footprint and help accelerate inclusivity in sailing.
A survey completed by all SailGP athletes showed that nearly 80 per cent believe the Impact League has changed the way they behaved, while two thirds said the Impact League has the potential to change the mindsets of fans to act more sustainably.
In a huge vote of confidence, 84 percent of SailGP athletes think other sports should introduce an Impact League.
Despite still being in its infancy, global director of purpose and impact Fiona Morgan said the Impact League was already proving to be a revolutionary initiative.
“I’m really proud of how all the teams have embraced the Impact League and changed their behaviour,” Morgan said. “When we first introduced the concept, I think people were worried it would take away from performance and be a distraction, but it’s been the opposite and a big opportunity for all involved. It’s amazing how quickly athletes saw the benefit. Harnessing the competitive nature of our athletes and infusing it with social, environmental sustainability and impact has been incredible to see.”
Highlights of the Impact League’s maiden year include teams reducing their on-water chase boat fuel usage by more than 10 per cent by becoming significantly more efficient, and removing a wide range of single-use plastics from the F50 race boat. In addition, team-reported submissions show more and more athletes are embracing plant-based diets (vegetarian or vegan) – with 60 percent of SailGP athletes now going meat-free at events.
In the latest demonstration of teams’ commitments to keeping their carbon footprint and travel to events as low as possible, three members of the Great Britain SailGP Team – Neil Hunter, Matt Gotrel and Luke Parkinson – cycled more than 450 miles over two days to arrive in Plymouth.
The first-ever winning team – New Zealand – earned USD $100,000 for its purpose partner Live Ocean to fund partner research into the importance of kelp forests and their regeneration, while Great Britain came second, collecting $35,000 for STEM Crew and Australia finished third to walk away with $15,000 for Parley for the Oceans.
Through the Great Britain SailGP Team’s digital education resources and events of Protect our Future and STEM Crew, the two programmes have reached more than 20,000 students with resources highlighting the science behind sustainability projects on and off the water.
The Australia SailGP Team used the Impact League to secure a commercial partnership with sustainable digital banking brand WLTH, who are committed to funding clean-ups of coastline in Australia for every race the Australia SailGP Team wins. Joining its Race For the Future partner Parley For The Oceans, the partnership has to-date converted a total of 15,700m² of Australian beach and coastlines to be free from harmful plastics and rubbish.
Using teams’ global platforms and their voices for good has also been incentivized through the Impact League, with the Denmark SailGP Team generating more than 13.5 million views of its sustainability-related content series ‘Beneath The Surface’.
The New Zealand SailGP Team also used its voice to play a role in the signing of an historic agreement between the Governments of New Zealand and Spain to address the conservation emergency facing seabirds that migrate across international waters, including albatrosses and petrels.
While the tangible results of the Impact League are already evident, SailGP has much greater long-term ambitions.
Morgan said: “We want to be the most purpose-driven and sustainable sport in the world, and the Impact League is just one of the ways we’re doing that. Ultimately, we have an ambition to have one integrated league where the racing and purpose are combined and celebrated together because sport should care and act on both – that is the future.
“We need to start slowly and integrate it more into the league, so we’re just getting started and you’ll see more and more sporting and performance benefits given to Impact League winners and I really hope other sports follow suit.”
In the latest evolution to integrate Impact League rewards into performance, the winners of the Impact League at each event will be given a golden ticket to choose their craning slot, which effectively allows teams more training and coaching time on the water compared to others – an invaluable prize when training time in the global championship is so precious.
Denmark will make the most of it at the Great Britain Sail Grand Prix this week – July 30-31. As Impact League winners from the T-Mobile United States Sail Grand Prix, the team will get to choose a day when it can launch the boat earlier or later than others to capitalize on time on the water. Something that could make all the difference to the results this weekend.
As Borussia Dortmund kick off the season in the first round of the DFB Pokal, Mighty Jaxx (the award-winning future culture company) has announced the latest release of their exclusive Mighty Allstars collectibles series- The BVB collection! Which includes Borussia Dortmund’s new jersey which was announced just today!
Featuring the formidable Niklas Süle and talented Jude Bellingham, these premium 8” vinyl art collectibles see the players kitted out in the new BVB Cup Jersey for the 2022/23 season.
This new jersey will be worn by BVB players when competing in the UEFA Champions League & DFB Pokal Cup and is reminiscent of the ‘89 cup jersey in which the team achieved great success and brought the cup to the Borsigplatz.
Available for $159 each, these collectibles form part of a phygital experience-enabled collectible art series and purchasing them gives you access to extended digital experiences, exclusive drops, and more.
There is more information about the BVB x YARMS Studio collection below for consideration of a quick feature, mention, inclusion or round-up.
Warner Bros. Discovery Sports (WBDS) today reports record-breaking audience engagement across 50 markets in Europe for its comprehensive coverage of the Tour de France. Highlights include:
Triple-digit Tour de France streaming growth on discovery+
discovery+ grows its Tour de France streaming audience by five times compared to 2021
Streaming across all digital platforms* including the Eurosport App increases by almost a third (32%) year-on-year
Strong linear performance despite wider industry trend of declining TV consumption
Best overall pan-Europe Tour de France television performance for five years with record audience tune-in in key markets including France, Spain and Norway
TV viewership across Europe on Eurosport 1 and Eurosport 2 rises by 23% versus 2021
Fans are consuming more cycling content, stories and bonus videos online
Increasing video consumption trend on Eurosport.com sees rise in media starts by half (50%) the total from 2021.
Total video minutes watched by fans grows by 40% year-on-year
The ‘home of cycling’ offered viewers access to every minute of all 21 stages of the Tour de France through uninterrupted streaming on discovery+, the Eurosport App and GCN+ in addition to television coverage on Eurosport 1 and Eurosport 2, and news and views from the best cycling experts on Eurosport.com.
It continues to cover every stage of the inaugural Tour de France Femmes across all platforms. This includes expert analysis from its mixed reality Cube studio with its innovations harnessed to further enhance the viewing experience for WBDS’ Tour de France coverage for the first time.
The news follows WBDS’ record half-year announcement earlier in the month, which reported audience growth on every channel and platform during January to June 2022.
David Alexander, managing director of Calculus PR, takes a look at the new LIV Tour and the public relations mistakes it continues to make.
A new golf competition backed by funding from Saudi Arabia that claims that it plans to grow the game, LIV Golf has always seemed like a money-making scheme for its players without the competition or recognition that sporting competition requires.
After the manhandling and ejection of journalists asking justifiable questions about the event and its vision, the organisers of LIV Golf should have taken a pause, re-grouped and shown a greater level of humility and engagement with both fans and stakeholders.
With suitable advisers, they could have gone into greater detail about their plans, and with the wealth of Saudi Arabia behind them, there is no reason why they could not have put together some highly ambitious global community initiatives.
“They continue to create chasms that are damaging the sport they are proclaiming to support – all while accusations of sportswashing endure.”
They could have advised their recruited players to show humility too – rather than have them respond aggressively to journalists that they need to work hard to get onside.
The LIV Golf organisers could also have worked hard to engage and negotiate with golf’s governance, particularly in light of suspensions for players by the PGA Tour and DP World Tour.
But instead, they continue to create chasms that are damaging the sport they are proclaiming to support – all while accusations of sportswashing endure.
Golf legend Tiger Woods made his feelings clear ahead of The Open, saying: “I know what the PGA Tour stands for and what we have done and what the Tour has given us, the ability to chase after our careers and to earn what we get and the trophies we have been able to play for and the history that has been a part of this game.
“What is the incentive to go out there and earn it in the dirt? You’re just getting paid a lot of money up front and playing a few events and playing 54 holes. They’re playing blaring music and have all these atmospheres that are different.”
Speaking ahead of The Open, R&A chief executive Martin Slumbers also raised doubts about LIV Golf’s claims about growing the game when the structure has worked well until now.
He said: “I firmly believe that the existing golf ecosystem has successfully provided stable pathways for golfers to enter the sport and develop and realize their full potential.
“I would also like to say that in my opinion, the continued commentary that this is about growing the game is just not credible and, if anything, is harming the perception of our sport which we are working so hard to improve.”
Even during The Open, victor Cameron Smith did not rule out joining LIV Golf which can already name Major winners such as Phil Mickelson, Sergio Garcia, Patrick Reed, Brooks Koepka, Dustin Johnson and Bryson DeChambeau on its roster.
The latest controversy has seen Henrik Stenson, who was only announced as Europe’s Ryder Cup captain in March, being stripped of the honour after links with LIV Golf.
A Ryder Cup statement read: “In light of decisions made by Henrik in relation to his personal circumstances, it has become clear that he will not be able to fulfil certain contractual obligations to Ryder Cup Europe that he had committed to prior to his announcement as Captain on Tuesday March 15, 2022, and it is therefore not possible for him to continue in the role of Captain.”
Stenson was later confirmed along with Charles Howell III and Jason Kokrak and the Swede said in a statement that he believed he should have been permitted to retain his role.
He said: “As many of you will have already seen, unfortunately my decision to play in LIV events has triggered Ryder Cup Europe to communicate that it is not possible for me to continue in my role as Ryder Cup captain.
“This is despite me making specific arrangements with LIV Golf, who has been supportive of my role as captain, to ensure I could fulfill the obligations of the captaincy. While I disagree with this decision for now it is a decision that I accept.”
Stenson’s decision could be interpreted as a way of recovering financially after he lost millions in the ponzi scheme conducted by jailed Allen Stanford.
Former European Ryder Cup captain Colin Montgomerie, who guided Europe to victory at Celtic Manor in 2010, said Stenson’s sacking was “a sad day for European golf.
“It is the greatest honour which can be bestowed on any European Tour player, captain of the Ryder Cup team. It is a shame it has even come to this position.”
European Tour pro Rob Lee said on Sky Sports: “Henrik had an agreement with the Tour that he would be their guy all the way through to the Ryder Cup next year, but if he reneges on that then he has decided his own fate.
“As an Open champion and as the Ryder Cup captain he had a great legacy going on, especially with the mixed event he promoted with Annika Sorenstam. But he’s just flushing all that down the toilet by joining LIV. Fortunately the Ryder Cup is bigger than Henrik Stenson.”
Billy Horschel, went further against the LIV players complaining about their bans from PGA and DP World Tour events.
“I’ve been really frustrated by it because there’s a lot of guys that are hypocrites, that aren’t telling the truth, that are lying about some things, and I just can’t stand to sit here anymore and be diplomatic about it as I have been in the past,” he said.
“I don’t fault anyone for going to play the LIV tour. I don’t have any ill will for anyone going to play the LIV tour. I have ill will toward comments that they’ve made, comments saying that Jay Monahan doesn’t listen, the PGA Tour doesn’t listen to us.
“I believe they made their bed. They decided to go play on a tour, and they should go play that tour. They shouldn’t be coming back over here to play the DP World Tour or the PGA Tour. To say that they wanted to also support this tour or the DP or PGA tour going forward, while playing the LIV tour, is completely asinine in my opinion. I have no ill will, but I’m just tired of hearing comments that aren’t truthful.”
Greg Norman, CEO and commissioner of LIV Golf, sees things differently.
Before the Stenson recruitment, he said: “It’s been a historic two months for LIV Golf as we’ve established a new era for the sport that delivers unique energy, camaraderie, and competition.
“In just six rounds of live action, we have created a golf environment that has captured the world’s attention and attracted young, passionate fans around the globe.
“We are excited to take another giant leap forward at the beautiful Trump National Golf Club Bedminster where our players are eager to tee off in pursuit of the third individual and team titles of the season.
But Norman, who was photographed watching a journalist being ejected from the first event in England at the same time as he denied knowledge of it, has been more than bullish about criticism coming his way.
Norman had previously messaged Golf Channel analyst, Brandel Chamblee, praising his journalism: “Keep being you and call it the way you see it. Refreshing.”
Ironically, once Chamblee was critical of Liv Golf, Norman used an interview with The Palm Beach Post in which he said: “I find it laughable. Has Brandel Chamblee ever been to Saudi Arabia? Has he ever built a golf course in a third world country?
“He’s a paid talking bobblehead. That’s all he is. He’s got my phone number. He’s never picked up a phone and asked me a question. Sadly, you’re making yourself look like a jerk. It’s like water off a duck’s back to me.”
Given Norman’s aggressive approach to criticism, is it any wonder Chamblee has not approached him and what does it say about Norman that he threw his toys out of the pram when the narrative didn’t suit him?
Woods believes disrupting the status quo has always been part of Norman’s plan and added: “I know Greg tried to do this back in the early ’90s. It didn’t work then, and he’s trying to make it work now. I still don’t see how that’s in the best interests of the game.
“What the European Tour and what the PGA Tour stands for and what they’ve done, and also all the professional – all the governing bodies of the game of golf and all the major championships, how they run it. I think they see it differently than what Greg sees it.”
The third event of the series, the LIV Golf Invitational Bedminster, will run from 29-31 July at Trump National Golf Club in New Jersey.
That itself has drawn criticism, with Brett Eagleson, whose father died in the 9/11 attacks, condemning Donald Trump’s change of heart when the financial offer became too much.
“The former President correctly speculated in 2016 that Saudi Arabia knocked down the towers and now the FBI has released the documents to prove him right,” Eagleson told CNN, “yet he is choosing money over America. So much for America First. A sad day.”
Trump typically hit back on Truth Social, his social media platform, and said: “All of those golfers that remain ‘loyal’ to the very disloyal PGA, in all of its different forms, will pay a big price when the inevitable MERGER with LIV comes, and you get nothing but a big ‘thank you’ from PGA officials who are making Millions of Dollars a year.
“If you don’t take the money now, you will get nothing after the merger takes place, and only say how smart the original signees were.”
As the BBC’s golf correspondent Iain Carter observed, Stenson is the world’s 171st-ranked player who has not posted a top-10 finish in a full field event for almost a year.
But as Ryder Cup captain, he added that “it can only be interpreted as a direct attack on the DP World Tour. It further destabilises the running of elite men’s golf.”
Given that, along with Garcia, LIV Golf has also recruited Ryder Cup stars such as Lee Westwood, Ian Poulter and Graeme McDowell, it’s hard to conclude anything else.
Business travel and event management organiser ATPI has been chosen once again as the official hospitality agency for The Ocean Race 2022-23. The Ocean Race’s 14th edition consists of seven legs, with stopovers in eight cities (and a fly-by in Kiel.Sailing.City) around the world.
Hospitality
ATPI Sports Events is the official hospitality agency of The Ocean Race and will provide tailor-made hospitality programmes, with a focus on sustainability at all stopovers for The Ocean Race partners, sponsors, and suppliers of the teams. Through ATPI’s hospitality programmes, all guests will contribute to the Race to Zero programme. With this programme, The Ocean Race aims to organise the entire race in a ‘climate positive’ way.
Race to Zero
As a signatory of the UN’s Sports For Climate Action, The Ocean Race is participating in the Race to Zero and aims to halve greenhouse gas (GHGs) emissions by 2030 and reach net zero emissions by 2040. The Ocean Race is on track to achieve these ambitious targets early and will have a significant reduction in race organiser emissions during the next edition of the Race.
“We are very proud to be able to fulfil this role for The Ocean Race once more. The Ocean Race is one of the most prestigious events on the global sailing calendar, and ATPI looks forward to creating unforgettable hospitality experiences that bring guests close to the heart of the Race and the action,” said Helen van Berkel, Global Head of Events.
“We know from our past experience with ATPI that our guests will be treated to a VIP, once-in-a-lifetime, hospitality experience,” said Carla Nebreda, Director of Commercial Operations and Relationships. “ATPI works closely with our in-house team to create customised programmes for each stakeholder, delivered with a focus on sustainability.”
The Race is set to start in January 2023 in Alicante, Spain and will finish in Genova, Italy at the end of June – marking the first time The Ocean Race has finished in the Mediterranean or visited Italy.The 2022-23 edition of The Ocean Race includes the longest leg in the event’s almost 50-year history. Leg 3 spans 12,750 nautical miles and this one-month marathon will take the two fleets of mixed crews all the way from Cape Town, South Africa to Itajaí, Brazil. It will be the first leg to pass all three great Southern Capes non-stop: Cape of Good Hope; Cape Leeuwin; and Cape Horn, making this edition of The Ocean Race the most demanding yet.
Racing in Leg 1 starts from Alicante, Spain on 15 January 2023.
Envision Racing team up with Trent Alexander-Arnold to pull off audacious London stunt.
In any elite sporting arena, precision and speed are key. This is especially true in the fast and frantic world of motorsport, where a mix of human skills and bleeding edge technology must work together to achieve success.
Formula E frontrunners Envision Racing got together with one of the world’s top footballers in the shape of Liverpool and England’s Trent Alexander-Arnold to get stuck into a unique series of challenges.
Check out what happens when they compete against each other and also combine their abilities in a unique sporting experiment held at London’s Excel Arena, home of the London E-Prix.
CHALLENGE #1: THE SPRINT
Man versus racing car. No contest. Right?
New York City E-Prix victor and triple pole-position winner Nick Cassidy lined up against Trent on the indoor football pitch at London’s Excel Arena. Territory more than familiar for the Liverpool full back, but not the Kiwi race ace.
Still, that shouldn’t be a problem for Cassidy. His Envision Racing Audi e-tron FE07 Formula E car will go from standstill to 100km/h in around 2.8 seconds/ Trent is one of the quickest players in the Premier League, but surely no match for the world’s fastest electric racing machine.
A drone and multiple high definition cameras captured the 18 yard sprint, bringing a new dimension to a head-to-head sporting duel. And the outcome? Closer than you would think…
So close in fact that the pair set up a rematch with Trent taking a running start. And this time things were even closer!
CHALLENGE #2: THE ULTIMATE ASSIST
When Saturday comes, whether it is in the white of England or the red of Liverpool, one of Trent’s top talents is crossing a ball with such pin-point accuracy, his attackers just need to guide the ball into the net.
No problem when whipping in a cross for Harry Kane or Mo Salah, but how about Envision Racing’s Nick Cassidy? Suited and booted, complete with crash helmet, in a speeding Formula E car.
Well, Nick certainly leaned into the roll of honorary striker, ‘heading’ the ball and narrowly missing the goal on his first attempt as the speeding Envision Racing machine gloriously met Trent’s stunningly accurate cross.
With the crosses flying in and NIck and his car getting closer, the question is – can the Envision Racing driver hit the back of the net in a world first footballing feat?
Teleperformance, one of the biggest customer relations companies in the world, and the most reliable supplier of omnichannel solutions for clients, has just become the Official Esports Naming Sponsor of Portugal’s most successful club.
Benfica’s esports team, to be known from now on as Benfica Teleperformance, was born after the joint combination of several drivers: the will to win, triggered by the club’s winning DNA; connecting different targets and audiences, namely younger fans; a continuous brand internationalisation and digitalisation strategy and its recognition by a digital and exponentially growing ecosystem where many key brands already live.
Benfica and Teleperformance have signed a three-year deal and will work together on the club’s strategy and talent development.
“We have developed this Gaming Arena project and we were looking for the right partner to enter this project with us, taking it to the next level. Benfica is one of the biggest clubs in Europe and in the world; it has a huge number of fans not only in Portugal but worldwide – a large part of our workforce are Benfica fans and are passionate for gaming. We are thrilled to be able to partner with such a big club that represents the very same principles and ambitions as Teleperformance. We’re eager to discover where this project will take us,” said Augusto Martínez Reyes, Teleperformance Portugal’s CEO.
Domingos Soares de Oliveira, Benfica’s CEO, commented: “Our bet on digital as well as our focus on the significant transformation that the football industry is going through are growing at a fast pace; namely new ways of interacting with different targets and audiences, where gaming is a very strong part of that strategy. We’re confident that this partnership with a company like Teleperformance will boost the club’s esports project.”
The club’s main ambition is very clear: to win every single competition, domestic and internationally. To achieve that, Benfica will rely on international giant Teleperformance’s topflight Gaming Center, which is now at the club’s disposal. Strongly equipped with the most modern technology, it is among the world’s best, which will provide the right training and competitive conditions.
Domestically, Benfica will compete in Liga Portugal’s and the FPF’s tournaments, and at an international level, it will enter several official competitions that provide a chance to win the most prestigious trophy of them all: the World Championship.
Beginning with FIFA – a natural jumping off point for a football club – Benfica plans to expand its title portfolio as part of its winning DNA and its brand internationalization and digitalization, and to connect to multiple audiences.
Brentford FC have today announced a new ten-year stadium naming rights partnership with Grey Technology Limited (Gtech). The stadium will now be renamed as theGtech Community Stadium.
Gtech will immediately takeover the naming rights for the stadium, which had until now been known as Brentford Community Stadium. The deal represents the largest sponsorship deal in Brentford’s history and will help to drive further investment into the Club’s ambitious plans on and off the field.
Jon Varney, Chief Executive, Brentford FC said: “Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community-minded partner who want to join us on our journey over the next decade.
“Gtech are an innovative, entrepreneurial organisation based here in England, with global ambitions. Their people are humble but with a confident, underdog mentality, taking on some huge corporations in their field. They have done things differently to get to where they are. We felt that it was a great fit for this long-term partnership.
“This investment will support our long-term plans to thrive in the Premier League. We need to continually invest into the stadium. We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.”
Gtech’s mission is to create the best-loved home and lifestyle products possible. They design, manufacture, sell, and distribute small household cleaning and garden products such as cordless vacuum cleaners, floor sweepers and grass trimmers within the UK and to the rest of the world. Their founder and CEO, Nick Grey, is an award-winning inventor and designer. He has built Gtech up from humble beginnings in his own garage to the innovative, international company it has become and can also claim to have developed the world’s first cordless power sweeper.
Nick Grey, CEO and Founder of Gtech, said: “To be associated with Brentford FC is a fantastic opportunity for us. It is a stunning facility here. The club management have achieved incredible things since Matthew bought the club a decade ago. We are delighted to have Brentford playing in the Gtech Community Stadium.
“The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the club and the fans this season and for many years to come.”
As well as the high-profile branding and signage rights which will be visible inside and outside the stadium, Gtech will also become a partner of the Brentford FC Community Sports Trust. This will enable the Trust to broaden the work they do to engage with young people across west London.
Rubi Cohen, who leads marketing for Vindicia, takes a look at subscription CMO in and what marketers can do to tackle the issue.
We are all consumers, and we all know what it’s like to be on a journey with a brand.
But as marketers, we are in a unique and advantageous position – we also know what it’s like to be on the other side, and the challenges of managing a customer funnel.
Put on your “customer” hat for a moment: You’ve probably experienced the frustration when there’s an error on your bill, or when your subscription suddenly drops off because (unbeknownst to you) your credit card has expired.
Now put on your “CMO” hat and answer this: Are you tackling the subscription journey and all the obstacles that lead to churn? Is retention not yet on your radar? Or are you already fighting Churnzilla with everything you’ve got?
Let’s take a look at the different stages you might be going through in your journey as a CMO, and how Vindicia’s subscription tech stack can help you in the almighty battle to prevent churn and keep customers happy:
You don’t yet understand the importance of tackling churn
Churn is a tricky problem because there are a million reasons why it can happen. If a customer decides they’ve had enough, that’s one challenge and marketers are usually already on it. But if a customer drops off accidentally, not because they wanted to but because the transaction simply failed (for any and every reason), then that’s passive churn and it is gobbling up your potential revenue.
Shockingly, up to 70% of involuntary churn happens because of failed transactions, meaning that the customer still wants the product, but for “technical” reasons they are no longer a signed-up subscriber. For some subscription marketers, they are not yet aware of how important it is to tackle this problem and how much money can be captured by solving it.
You know churn is a problem, you accept it, and you want to fight it!
After awareness comes recognition and acceptance. You’ve got a problem (aka, churn) and you want to solve it.
That’s where Vindicia comes onto the stage. Vindicia’s subscription tech stack is designed to help subscription companies solve the problem of failed transactions and passive churn, and in the process, recover significant lost revenue. This is accomplished with the help of subscription intelligence, a wealth of subscription and user data accumulated over many years in the industry. In fact, as the longest running subscription tech company on the market, the data that drives Vindicia’s churn prevention solution is what enables subscription companies to recover 50% of terminally failed transactions and boost their income by an average of 6%.
You’re winning the battle against churn, but you want to do even better
Once you’ve integrated Vindicia into your subscription infrastructure, and you’re already unlocking new revenue that would otherwise be lost, it’s time to double down and take it to the next stage: retention.
Retention is the new growth. By delighting customers with frictionless, comfortable, and satisfying subscription experiences, you can build loyalty that leads to deeper, long-term connections. And that leads to retention. With the help of Vindicia, subscription companies can personalize the subscription journey, creating customized bundles and offers that match the user’s preferences and needs. By optimizing the payment experience and making it smooth and trustworthy, customers will stay connected and increase their lifetime value. Goodbye churn, hello customer satisfaction and revenue!
Don’t give churn a chance
Churn is a monster with a life all its own. By leveraging Vindicia, you’re equipped not just with a churn-fighting weapon, but with a robust growth engine driven by subscription intelligence, operating constantly in the background to keep customers connected and increase the LTV of every subscriber. Whether you’re just becoming aware, already in the battle, or looking to up your game, Vindicia is every Subscription CMOs ally against churn that’s lurking around every corner.
