OneFootball partners Helbiz Media to bring Serie BKT live matches to Italy
August 18, 2022
OneFootball and Helbiz Media have signed a new distribution partnership to bring Serie BKT live matches from Helbiz Live to millions of fans in Italy via the OneFootball platforms.
As part of the deal, fans will be able to watch all 390 live matches per season on a pay-per-view basis across the 2022-23 and 2023-24 seasons, including the play-offs, for just €2.99 per game. Kicking off this season, it is the first time that live Serie BKT matches from Helbiz Live will be available to OneFootball’s passionate community of football fans in Italy.
Supporters can access the live matches, complete with Italian commentary, via the OneFootball app on smartphone and tablet (iOS/Android, including Apple AirPlay and Google Chromecast) and the OneFootball website.
OneFootball’s comprehensive existing streaming offer in Italy includes free highlights of all Serie A and Serie BKT matches, alongside global pay-per-view access to the Italian Serie C through OneFootball’s partnership with Eleven Italy. OneFootball users worldwide can already access the latest original content from Serie BKT, including news, statistics and match results via the app and website.
The 2022-23 Serie BKT season will see former Serie A clubs Genoa, Venezia, and Cagliari battling against historic teams like Palermo, Bari and Parma for promotion, with just three places available to secure a return to the top flight. Serie BKT has kickstarted the careers of several Italian superstars who have gone on to play in Serie A and represent the Italian national team, including Lorenzo Insigne, Marco Verratti and Ciro Immobile.
The move comes after OneFootball recently announced a landmark partnership with the country’s top division, Lega Serie A, to bring officially-licensed digital collectibles to football fans around the globe. The world-first deal will give the football community a multi-dimensional experience that takes them from real life into a new digital age. Fans can now own, collect and trade never-before-available match moments from Serie A, Coppa Italia and Supercoppa Italiana, starting for the 2022-23 season. Fans can register their interest now at Aera by OneFootball, with the products set to launch on 29 August.
Nikolaus von Doetinchem, Vice President OTT Streaming & Media Rights OneFootball, said: “Following our landmark digital collectibles partnership with Serie A, it’s an exciting time for OneFootball in Italy. Building on our suite of existing streaming deals, this partnership with Helbiz Live is our latest move to bring the country’s passionate supporters closer to the teams and players they love. Fans can now catch all the highs and lows from Serie BKT directly within the OneFootball platform, at an affordable price, without needing to miss a minute!”
Matteo Mammì, CEO of Helbiz Media, said: “I am thrilled to partner with OneFootball, a platform growing at a terrific rate used by millions of soccer fans world-wide. This agreement represents the birth of an additional revenue stream for Helbiz Media. OneFootball will allow our content to be viewed by a large National customer base, always searching for higher quality, accessible and cheaper solutions to follow their passion.”
