ZTE Announce Partnership With New York Knicks, Houston Rockets & Golden State Warriors

By iSportconnect | October 28, 2014

American smartphone manufacturer ZTE has been announced as the official smartphone sponsor of NBA teams the New York Knicks, abortion Houston Rockets and Golden State Warriors.

ZTE, medical the fourth largest smartphone manufacturer in the US, enjoyed a successful sponsorship with the Houston Rockets last season and have decided to continue that partnership and also team up with the Knicks and the Warriors for the upcoming 2014-15 NBA season.

As part of the deal, ZTE will support charitable initiatives such as the Rockets’ Season of Giving, the Knicks’ Garden of Dreams and the Warriors’ Community Phone Drive.

“This announcement reinforces our commitment to building the ZTE brand in the United States and highlights our commitment to investing in the communities in which we live and work,” said Lixin Cheng, chairman and CEO of ZTE USA.

“These three teams are a perfect match as strategic partners for ZTE’s corporate sponsorship in the U.S., and combined, ZTE and all three global brands bring powerful lineups that will excite both sports and tech enthusiasts across the country.

We look forward to building on our already 16-year track record of bringing robust, yet affordable premium smartphone to U.S. carriers and consumers alike.”

Tad Smith, President and Chief Executive Officer, Madison Square Garden said: “ZTE is a leading global smartphone brand and a great addition to the Knicks’ roster of world-class partners.

“As the Official Smartphone of the Knicks, ZTE will be synonymous with a world-class franchise and will have a powerful platform to showcase its brand to Knicks fans throughout the tri-state area.”

“We’re excited to announce ZTE USA as the Official Smartphone of the Golden State Warriors for the coming season and beyond,” said Rick Welts, President and Chief Operating Officer of Golden State Warriors.

“With the Bay Area being a hub for all things technology, we have no doubt that this partnership with ZTE USA will resonate well with our fan base.”

“Coming off of a very successful partnership during the 2013-2014 season, we’re happy to announce the continuation of our relationship with ZTE as the Official Smartphone of the Houston Rockets,” said Rockets CEO Tad Brown.

“As two Texas-based companies, we share a core value in giving back to the communities in which we operate, and we’re excited to build off of all the great momentum we cultivated last year and take this partnership to the next level.”

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