DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada
June 27, 2023
From the start of the 2023-24 season, DAZN will be the Bundesliga and Bundesliga 2’s official broadcasting partner in Canada after Bundesliga International agreed a three-year deal with the global sports streaming service.
The deal, which includes the top two divisions of German football, as well as the German Supercup and the all-important relegation play-off matches each season, covers both English and French language broadcasts, local broadcast sponsorship and advertising rights, and will run until the conclusion of the 2025-26 season, where Canada will then host the 2026 FIFA World Cup, alongside the USA and Mexico.
Following the likes of Bundesliga champion and back-to-back CONCACAF Player of the Year Alphonso Davies, DAZN will showcase all the twists and turns of the Bundesliga and Bundesliga 2 throughout the coming seasons. In addition to showing at least six live matches a week, DAZN has the rights to broadcast all matches, as well as access to a wide range of shoulder programming, and will provide fans throughout Canada with the best coverage of one of Europe’s most exciting leagues.
Peer Naubert, Bundesliga International Chief Marketing Officer, said: “Football is booming in Canada: after the national team made their second FIFA World Cup appearance last year, the country now looks forward to hosting the next edition. It is no wonder football is Canada’s fastest-growing sport.
“The appetite for the Bundesliga is just as strong, and research highlights that we are the fastest growing international league in Canada since 2020. Our history as the home of North American talent, coupled with working with a worldwide powerhouse broadcaster like DAZN, means we are excited to see how German football can inspire the next generation of players and fans.”
Norm Lem, SVP, DAZN Canada SVP said: “We are thrilled to partner with the Bundesliga for the next three years, cementing DAZN’s place as the destination for football fans in Canada. The Bundesliga is one of the premier competitions in world football featuring a host of stars including one of Canada’s favourite sons Alphonso Davies. We have some incredibly exciting plans in place as part of the deal moving forward and we cannot wait to share them.”
