Appointments NFL sportsbiz

NFL appoints Claire Parnell as senior director, international communications

September 22, 2022

The National Football League has appointed Claire Parnell as Senior Director, International Communications.

Parnell will be responsible for communications in key overseas markets, helping to grow audiences, deepen fan engagement and elevate key NFL events, products, programmes and initiatives.

NFL International is invested in a long-term strategic plan to grow the game globally, including the delivery of the International Games, development of initiatives including the NFL Academy and the International Player Pathway, expansion of NFL Flag, plus the innovative International Home Marketing Areas programme allowing further opportunity for clubs to expand their brand and build new fan bases around the world.

Parnell brings more than 20 years’ experience in the sport industry to the League, spending nine years at Nike in European and UK Director roles, and was most recently Director of Marketing and Communications for England Netball. Parnell will be based at the NFL offices in London and will report to Alex Riethmiller, Vice President of Communications at the NFL.

“We’re thrilled to welcome someone with Claire’s deep experience and communications acumen to the NFL,” said Riethmiller. “Claire is an ideal fit not only for our work in London and across our international regular-season games but also to lead a strategy that helps the NFL establish a presence and grow its brand in additional markets around the globe.”

“NFL International is one of the League’s fastest growing business areas and a key strategic priority for the organisation and its 32 clubs,” said Parnell.  “I am delighted to be joining the team at such an exciting time and look forward to helping to continue to drive the growth of the game globally.”

Parnell joins the team effective 12 September.

Appointments NFL sportsbiz