Worcester Warriors Sign E-Lites as South Stand Sponsor

Aviva Premiership rugby club Worcester Warriors have struck a deal with electronic cigrarette firm E-Lites who will sponsor the South Stand at the club’s Sixways Stadium.

E-Lites is already closely associated with the world of sport; however this will be the company’s first venture into rugby union.

The company recently announced partnerships with Rangers, Celtic and Derby County FC and with other sports such as car, motorbike and power boat racing.

Warriors Chief Executive Charles Cameron said: “I am delighted to welcome E-Lites as a sponsor. They are a local company with a growing reputation for their involvement in the world of sport.

“It is excellent news that they have chosen the Warriors as their first venture into rugby and we look forward to working with them for many years to come.”

E-Lites Sales and Marketing Director Trevor Field added: “This is our first step into rugby and we are excited to team up with Worcester Warriors.

“Not only are they local, but they share our vision for an exciting future. We look forward to working closely with the Warriors to help rugby fans gain greater understanding of our product and its benefits.”