Under 40% of London 2012 Corporate Tickets Sold

October 7, 2011

Less than 40% of onsite hospitality tickets have been sold with less than a year to go until London 2012.

Prestige Ticketing bought 90,000 tickets, roughly one per cent of the total allocation, from Olympic organisers Locog. Over 60% of the Prestige Ticketing’s deals are still on offer. The company has not disclosed how much it paid for the tickets, nor its expected profit

London 2012 will be the first Olympic Games to have on-site corporate hospitality. Industry insiders have said they would expect a much higher proportion of packages to have been sold after almost seven months of sales.

Prestige Ticketing’s package deals are priced between £495 and £4,500 packages. The most expensive packages are being sold in consignments of 10; these packages guarantee seats for ceremonies or prestigious athletics and cycling finals.

Prestige Ticketing is building a £7.5m three-storey pavilion at the Olympic Park that will cater for 3,000 guests at a time. There will also be hospitality venues in areas including Greenwich and Wimbledon.

According to Prestige Ticketing, corporate packages for women’s hockey final have already sold out. There has also been strong demand for the tennis at Wimbledon as well as the rowing at Eton Downey and Greenwich equestrian events.

Prestige Ticketing’s Marketing Director Tony Barnard said: “We’re seeing a significant increase in sales activity. The ballots for tickets have ended so people know that if they want to go, there’s only one way left to go.”