Rothaus to Sponsor VfR Aalen

July 16, 2014

Bundesliga 2 team VfR Aalen have signed Baden State Rothaus AG as an exclusive beer partner of the club.

The deal brokered by Germany’s leading sports rights agency SPORT FIVE was agreed for two years and applies to the 2nd Bundesliga and for the third league. In addition to the official title of “exclusive partner” of the VfR Aalen Rothaus, the brand also receives TV-related advertising services, presence at press setbacks and the team bus, a contingent of business seats and season tickets and various branding at the kiosks in the stadium circulation.

“The VfR Aalen has a strong fan base that we want to address with this partnership. In the context of the commitment, we are next to the beverage delivery and actions within and outside the stadium for the fans to perform,” says Christian Rasch, the sole director of the Rothaus brewery.

“We are very pleased that the Baden State Rothaus AG sets the VfR and will use the sponsorship commitment for himself and his corporate communications,” explains Carl Ferdinand Meidert, member of the VfR Aalen. “The commitment shows how attractive the VfR as an advertising partner.”