Renault Sign Sponsorship Deals with Three Top 14 Teams
August 30, 2013
Renault, price France’s number one automobile brand, has new commercial deals with three Top 14 rugby teams.
They have agreed partnerships with reigning French champions Castres Olympique ASM Clermont-Auvergne for a further three years, as well as with Union Bordeaux-Bègles this season.
Renault will also sponsor Pro D2 Championship teams Stade Aurillacois Cantal Auvergne and Tarbes.
Renault’s commitment to French rugby extends well beyond just the professional arena, since the company also provides its support to more than 100 amateur clubs through its regional branches and nationwide sales network – the largest in the country with some 5,000 dealerships.
Also Renault enjoys ties with a number of renowned international players, including Dimitri Szarzewski and Julien Pierre, both of whom will act as ambassadors for the brand this season.
Bernard Cambier, Commercial Director, Renault France, said: “Our involvement in rugby goes well beyond simply partnering an institution. It extends, too, to the pitch through associations with the sport’s everyday actors who share Renault’s values. Renault has been a backer of professional and amateur rugby alike for many years, both at grass roots and national levels.”
Michel Dhomps, President, Castres Olympique, commented: “Castres Olympique is extremely pleased to be able to count on Renault as one of its chief partners. After numerous years during which the club has benefited from backing at a local level, this reinforces our ties and we would like to thank the brand’s management for the confidence they have placed in us.”
Eric de Cromières, President, ASM Clermont-Auvergne, added: “It is with a great deal of joy and pride that we welcome the renewal of our partnership with Renault for the next three seasons. The loyalty of our partners underscores the common values we share and our joint ambition to rise to new challenges. Out on the pitches of the Top 14, we will put all of our heart and professionalism into successfully meeting those challenges – just as Renault regularly does in the world of motorsport.”