Moving Digital Adverts to be Trialled during England Cricket Match

August 23, 2012

Dynamic digital adverts will scroll around the cricket field for the first time when England’s cricketers take on South Africa.

The England & Wales Cricket Board (ECB) will begin the trial in Cardiff on Friday 24 August, price viagra although the ads will not move when the game is in play.

When a bowler begins his run-up, buy the ads will stop and they will only resume again once the ball is dead, to avoid distracting the players.

Mark Pearce, Head of Commercial Partnerships at the ECB said: “Digital advertising boards are a great tool for our commercial partners to offer more engaging branding to fans watching in the stadium, and at home on Sky Sports HD.”

Jenny Smith, Sports Brand Partnerships Manager at Jaguar Cars, said: “As a proud partner of the ECB, we welcome this testing of digital advertising, which allows us to be more creative with our branding at cricket matches.”

Other ECB partners who will be displayed across Friday and Saturday include NatWest, Brit Insurance, Laithwaite’s, Stowford Press, TM Lewin, Friends Life and Marston’s.

The match will take place at Glamorgan’s SWALEC stadium in Cardiff and 16,000 fans are expected to attend.

A similar trial at the SWALEC was completed earlier in the season, but only around a fifth of the perimeter.