Reporting to an Account Manager, you will be responsible for the management and delivery of rights across a broad range of Commercial Partners.

Accountabilities:

• Leading on and supporting your line manager in managing a portfolio of RFU Partners across all Tiers
• Ensure the needs of both Partners and the RFU are met and that you have a robust understanding of the partner brands and businesses
• Ensure that the relationship with all Partners are managed efficiently, contractual rights are professionally delivered and that you constantly challenge yourself and the team to develop new and innovative ways to provide value to both the Partner and the RFU
• Ensure that all RFU departments are engaged in the partnerships and provide the necessary support to deliver against Partner objectives, with constant communication and collaboration
• Leverage each partnership for maximum value for both partner and the RFU
• Have a solid understanding of the contractual process including excellent attention to detail
• Develop a partnership approach that focuses on quality of experience and high value client servicing of each partner
• Communicate the broader RFU vision and strategy to Partners and update them on a regular basis about the business as a whole and the developments within it
• Foster the best possible professional and personal relationships with Partners, agencies and internal stakeholders
• Prioritise and manage workload to ensure that there is a prioritised level of support for all Partners
• Ensure that meetings, debriefs and learnings take place on a regular basis
• Be on duty at Twickenham match days to co-ordinate match Partner rights and branding and to ensure that the other sponsors present are well serviced
• Ensure that the RFU’s brand and corporate identities are fully implemented and correctly used across all Partner activity including, but not limited to, advertising
• Assist with the delivery of commercial match day components such as perimeter signage, tickets, programme advertising, and experiential activity
• Ensure that each Partner receives copies of the RFU press releases and news updates, and is kept informed of all RFU developments
• Liaise with the Finance Department to ensure that all invoices for Partnership fees and payments are issued on time and promptly paid by each Partner
• Liaise with other members of the Commercial, Marketing, Professional, Development etc departments on a regular basis to ensure the widest dissemination of news and information
• Ensure that that all tasks are carried out in the most cost effective way and within budget
• Assist with administrative support for the Commercial Partnerships Team including finance, research, event management and improvements to systems and processes
• Support the team in delivering any Partner events
• Keep abreast of marketing and business developments to ensure we identify and take advantage of new opportunities

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:

Essential:

• Committed to actively contributing to and building an inclusive BACK culture in your role and day to day behaviours.
• Credible and relevant experience, preferably from a sponsorship or marketing background from within a rights holder or governing body
• Experience in sponsorship, marketing, event, and client management 
• Experience with dealing, and managing appearances, with elite athletes, players, and coaches
• Attention to detail imperative

Desired:

• Degree level education or higher desirable, but not essential
• Knowledge of sports marketing preferable
• Effective communication and interpersonal skills
• Confident and conscientious person with an outgoing and engaging disposition
• Motivated by personal achievement as well as team success
• Exhibit drive and personal ambition – able to work autonomously when required
• Driven with a commitment to achieving excellence in own work
• IT literate, with a good knowledge of Word and Excel, with Outlook preferred
• Personal circumstances must allow the candidate to work extended hours, evenings and weekends as required
• Will preferably already have an interest in sport and an awareness of the structure and operation of the game in England

Additional Information:

• All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
• The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate
• If you are a trans candidate applying for a job that requires a DBS check, please reach out to recruitment@rfu.com or directly to our safeguarding team (safeguarding@rfu.com) to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.

The RFU has been undergoing a period of significant change, responding to changes in the external environment whilst adjusting to the demands of a modern governing body. The organisation is currently one year into delivering an exciting strategic plan that hopes to have a transformational impact on Rugby Union.

As part of this strategic plan, the RFU has an ambition to become a content-led, data-driven, user-centric organisation with market leading digital capabilities that will not only transform the rugby experience for players, volunteers and fans today, but also future proof the RFU for years to come.

The Senior Web Content Manager will create an exciting vision for how the RFU can transform the experience for our key audience groups through its website portfolio. The role will lead on how the RFU produces top quality content for its audience groups including both written and video content.

Purpose:

• The Senior Web Content Manager is responsible for developing and leading the content strategy of England Rugby’s websites
• The role will lead a team to improve the quality, reach, engagement and personalization of the website experience
• The role will involve working closely with key stakeholders, sponsors and across marketing to ensure growth and engagement
• The role will utilise data and analytics to improve performance and identify new trends
• The role will lead on content that makes England Rugby’s websites a central hub for fans, players and volunteers and supports database growth targets

Accountabilities:

• Manage and lead a team to deliver high quality web content including written and video
• Ensure web content is fully integrated across marketing and key stakeholders
• Design and develop specific strategies to increase engagement and reach across key audience groups – fans, players and volunteers
• Develop video strategy that works for website in conjunction with social media and video teams
• Work with commercial partners to develop new content strands
• Work closely with rest of marketing team to develop content around key strategic priorities, in particular data capture
• Develop strategy for protected high value content that requires a login and compliments social media strategy
• Analyse, report and identify new trends and performance of content on a regular basis
• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans
• Champion website across the organisation and commercial partners
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK culture.
• Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:

Essential:

• Demonstrable experience in content or similar field
• Candidates should be educated to degree level standard or above or have an equivalent professional qualification in a relevant discipline
• Demonstrable experience in a relevant role and discipline
• Experience in a similar role at a high profile brand or specialist agency
• Experience working to tight deadlines in a high-paced environment
• Experience in the sporting or entertainment sectors are preferred but not essential
• Experience in altering tone and output depending on the delivery platform
• Wide knowledge of domestic and international rugby
• Good organisational skills and the ability to prioritise workload and react positively to situations at short notice
• Experience in use of, or willingness to learn, Photoshop and video editing software, such as Premier Pro, also desirable
• Committed to actively contributing to and building an inclusive BACK culture in your role and day to day behaviours.

Desired:

• Experience of managing a team and delivering a strategy.
• NCTJ or similar journalist qualification or experience

Additional Information:

• All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
• The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate
• If you are a trans candidate applying for a job that requires a DBS check, please reach out to recruitment@rfu.com or directly to our safeguarding team (safeguarding@rfu.com) to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.
• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
• Please submit an anonymised CV as part of your application.

The Community Rugby Marketing Manager will develop and execute marketing campaigns which support the Rugby Development team at the RFU. This will include campaigns that aim to increase participation, improve retention of current players and increase the number of people volunteering, coaching and refereeing within community rugby clubs.

Accountabilities:

• Develop marketing campaign plans to deliver against objectives set by the Rugby Development team at the RFU. This includes full-contact XV-a-side rugby, The Touch Union, Volunteering, Refereeing, Coaching and other programmes and initiatives which look to recruit and retain people in the game.
• Oversee campaign delivery connecting insights, brand, content, CRM and communications teams across the RFU
• Assist in setting targets, monitoring performance against KPIs, delivering post-campaign analysis and insights
• Ensure audience insights and data capture are a part of all campaign development
• Develop creative briefs for external creative agencies and/or our in-house studio for creative assets
• Engage with external agencies where required including paid media agency and influencer agency
• Work closely with internal stakeholders to ensure mutual objectives are met
• Be responsible for budget management where required
• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans 
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK culture.
• Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Qualifications, skills & experience:

Essential:

• Demonstrable marketing management experience
• Excellent project management skills
• Track record in executive marketing plans
• Ability to work collaboratively across teams
• Effective written and verbal communicator with varying levels of stakeholders
• Committed to actively contributing to and building an inclusive BACK culture in your role and day to day behaviours.

Desired:

• Educated to a degree level or equivalent with relevant professional qualification (e.g. CIPR, CAM, CIM or equivalent)
• Previous experience within grassroots sport either playing, coaching or volunteering.
• Having worked in sports industry in a marketing capacity.

Additional Information:

• All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
• The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate
• If you are a trans candidate applying for a job that requires a DBS check, please reach out to recruitment@rfu.com or directly to our safeguarding team (safeguarding@rfu.com) to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.
• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
• Please submit an anonymised CV with your application

Live and breathe our brand, be part of evolving the England Rugby (ER) brand, associated guidelines and be responsible for managing accurate usage across the business.

• Manage the implementation of a new digital asset management platform for England Rugby key brand assets, utilised by multiple stakeholders.

• Ensure accurate application of brand features across all digital channels.

• Work with partners to maximise England Rugby brand association whilst adhering to guidelines and enhancing ER brand proposition.

• Work with wider team to deliver outstanding creative that champions England Rugby, reaches increasingly youthful and diverse audiences, and stands out in the sports industry.

• Generate key insights via internal teams and external providers to help understand perceptions and measure growth of England Rugby brand appeal.

• Work closely with colleagues in licencing and legal to manage unauthorised use of the ER brand & likeness.

• Work with internal teams and external providers to regularly measure England Rugby brand value & metrics.

• Work with wider team to develop long term appeal of rugby participation via creative campaigns.

• Effective delivery and management of ER associated brand assets in performance leagues including Allianz Premier 15s, Championship Rugby.

• Management and evolution of sub-brands, including ‘Twickenham Stadium’ brand.

• Provide the community game with support and solutions to access branded materials to help grow the game locally.

• Review creative for quality and consistency and manage feedback and the signoff process with key stakeholders as required.

• Ability to integrate and work collaboratively across the other departments within the business.

• Ensure accurate application of brand across all products, merchandise.

• Working with brand lead, explore brand partnerships which align with brand values and objectives.

The Rugby Football Union (RFU) is the national governing body for grassroots and elite rugby in England. Its purpose is to encourage rugby, and its values, to flourish across England. After a period of disruption to the community game due to the COVID-19 Pandemic and shifting trends in team sports, the RFU is embarking on the development of a 10-year strategy for community rugby. 

Through widespread consultation across the game, we are looking to develop a) the future Vision for the sport; b) to define the interventions needed to achieve that Vision and c) to optimise the delivery of those interventions by establishing the optimum model, roles and responsibilities of different stakeholders in the community game. The Strategy and implementation plan will require an accompanying business case that outlines the financial implications for the RFU over the 10-year period. 

While this role will be based in the Strategy team, it will require matrix working across numerous RFU departments with specific accountability into the Senior Leadership Team in the Rugby Development department.

Accountabilities:

The principal accountabilities of the role will be as follows:

· Lead the development of the community game strategy by:

o Managing the development of the strategy as a strategic project through the RFU’s project lifecycle

o Developing and executing a thorough stakeholder engagement process, ensuring cross-game input into the development of the strategy and buy in for the output

o Gathering, understanding, and clearly presenting information on the resources available across the community rugby eco-system

o Developing a delivery model with clear roles and responsibilities across different game stakeholders, through consultation and input from those stakeholders/organisations

o Developing an RFU resourcing plan for the delivery of the RFU’s responsibilities in the strategy

o Working with Finance to develop the accompanying business case that supports the delivery of the Strategy

· Manage the relationship with key RFU governance committees such as the Council, Board and Community Game Board, ensuring the strategy gains buy-in and endorsement

· Support and manage senior stakeholders in order to develop and deliver the project specific and organisational objectives

· Communicate internally with key members of the project team and senior leaders working on the project

· Managing and analysing information, drawing conclusions and presenting it in an easily understood manner

· Problem solving, evaluating and decision-making for ad-hoc project related tasks

Other

· Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans

· Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK culture.

· Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation 

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Qualifications and Experience:

· Degree level desirable.

· Demonstrable experience in strategy development, preferably within sport

· Strong project planning experience and ability to manage effectively within scope, timelines, budget and quality

· Business case experience desirable but not essential 

· Experience of working collaboratively with senior members of staff

· Advanced Microsoft Word, Excel and PowerPoint and proficiency with Smartsheet

· Rounded business knowledge and a detailed understanding of the RFU is desirable

Skills and Personal Attributes:

· Committed to driving forward inclusion in your role and day-to-day behaviours or Committed to actively contributing and building an inclusive BACK culture in your role and day to day behaviours

· Strong excel and analytical skills

· Strategic thinker who is able to influence and drive change

· Ability to work on several projects at once, prioritise and communicate priorities

· Influencing, consensus building, and sustaining relationships – with the ability to work collaboratively

· Enjoys working to tight deadlines or with short turnaround times

· Ability to inspire confidence and create trust

· Excellent judgment and ability to think creatively to reach desired goals

· Excellent organisational skills, with an emphasis on managing priorities, forward planning and adopting a flexible approach

Additional Information:

· All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence

· The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate

· If you are a trans candidate applying for a job that requires a DBS check, please reach out to recruitment@rfu.com or directly to our safeguarding team (safeguarding@rfu.com) to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.