The RFU has been undergoing a period of significant change, responding to changes in the external environment whilst adjusting to the demands of a modern governing body. The organisation is currently one year into delivering an exciting strategic plan that hopes to have a transformational impact on Rugby Union. As part of this strategic plan, the RFU has an ambition to become a data-driven, user-centric organisation with market leading digital capabilities that will not only transform the rugby experience for players, volunteers and fans today, but also future proof the RFU for years to come. The Commercial Digital Manager will work to optimise the value of our digital inventory to promote relevant commercial offerings to fans and maximise the value of digital rights for current & new official sponsors. 


Digital activation 

  • Champion the commercial value of our digital eco system to existing and potential partners 
  • Work with retail partner, licensees and current sponsors and our Partnerships team to ensure existing partner digital rights are being maximized 
  • Work closely with Web analytics to review the performance and impact of commercial digital activations 
  • Work with Consumer Engagement team to segment database audiences and understand the commercial value of those audiences 
  • Conceptualize, plan and deliver digital cross-channel commercial assets for official partners and internal commercial stakeholders (e.g. ticketing, retail, memberships). 

Digital rights 

  • Work with internal teams, such as Content, Consumer Engagement and Technology, to create new digital rights and sponsorship packages across the ecosystem and audience base 
  • Support the Business development team in evaluating the value of digital rights and packages for sponsors. 

Branded Content 

  • Be a link between Partnerships and Content teams to ideate and deliver branded content formats for official sponsors. 

Measurement & reporting 

  • Provide partners, licensees and retalier regular reports on digital activity, working with internal teams 
  • Review and regularly assess the commercial value of our digital assets 
  • Support Sales with key performance indicators of digital rights 

Stakeholder management 

  • Forge strong relationships with third party partner platforms such as Ticketmaster, Fanatics and Twickenham Experience. 
  • Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK (Brave, Accountable, Collaborative, Keep improving) culture. 
  • Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation 

Person Specification 

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role. 

Qualifications, skills & experience: 

  • Effective communication skills and presentation 
  • Solid digital commercial background 
  • Experience of sports sponsorship a positive 
  • Experience in using analysis tools 
  • Good level of understanding of digital platforms and content 
  • Proactive in problem solving and ensuring the right people are involved 
  • Able to lead meetings with partners 
  • Committed to actively contributing and building an inclusive BACK culture in your role and day to day behaviours. 

Additional Information: 

  • All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence 
  • The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate 
  • During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here. 
  • If you are a trans candidate applying for a job that requires a DBS check, please reach out to or directly to our safeguarding team ( to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate. 
  • Please supply an anonymised CV

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