Live and breathe our brand, be part of evolving the England Rugby (ER) brand, associated guidelines and be responsible for managing accurate usage across the business.

• Manage the implementation of a new digital asset management platform for England Rugby key brand assets, utilised by multiple stakeholders.

• Ensure accurate application of brand features across all digital channels.

• Work with partners to maximise England Rugby brand association whilst adhering to guidelines and enhancing ER brand proposition.

• Work with wider team to deliver outstanding creative that champions England Rugby, reaches increasingly youthful and diverse audiences, and stands out in the sports industry.

• Generate key insights via internal teams and external providers to help understand perceptions and measure growth of England Rugby brand appeal.

• Work closely with colleagues in licencing and legal to manage unauthorised use of the ER brand & likeness.

• Work with internal teams and external providers to regularly measure England Rugby brand value & metrics.

• Work with wider team to develop long term appeal of rugby participation via creative campaigns.

• Effective delivery and management of ER associated brand assets in performance leagues including Allianz Premier 15s, Championship Rugby.

• Management and evolution of sub-brands, including ‘Twickenham Stadium’ brand.

• Provide the community game with support and solutions to access branded materials to help grow the game locally.

• Review creative for quality and consistency and manage feedback and the signoff process with key stakeholders as required.

• Ability to integrate and work collaboratively across the other departments within the business.

• Ensure accurate application of brand across all products, merchandise.

• Working with brand lead, explore brand partnerships which align with brand values and objectives.

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