Reporting to an Account Manager, you will be responsible for the management and delivery of rights across a broad range of Commercial Partners.


  • Leading on and supporting your line manager in managing a portfolio of RFU Partners across all Tiers
  • Ensure the needs of both Partners and the RFU are met and that you have a robust understanding of the partner brands and businesses
  • Ensure that the relationship with all Partners are managed efficiently, contractual rights are professionally delivered and that you constantly challenge yourself and the team to develop new and innovative ways to provide value to both the Partner and the RFU
  • Ensure that all RFU departments are engaged in the partnerships and provide the necessary support to deliver against Partner objectives, with constant communication and collaboration
  • Leverage each partnership for maximum value for both partner and the RFU
  • Have a solid understanding of the contractual process including excellent attention to detail
  • Develop a partnership approach that focuses on quality of experience and high value client servicing of each partner
  • Communicate the broader RFU vision and strategy to Partners and update them on a regular basis about the business as a whole and the developments within it
  • Foster the best possible professional and personal relationships with Partners, agencies and internal stakeholders
  • Prioritise and manage workload to ensure that there is a prioritised level of support for all Partners
  • Ensure that meetings, debriefs and learnings take place on a regular basis
  • Be on duty at Twickenham match days to co-ordinate match Partner rights and branding and to ensure that the other sponsors present are well serviced
  • Ensure that the RFU’s brand and corporate identities are fully implemented and correctly used across all Partner activity including, but not limited to, advertising
  • Assist with the delivery of commercial match day components such as perimeter signage, tickets, programme advertising, and experiential activity
  • Ensure that each Partner receives copies of the RFU press releases and news updates, and is kept informed of all RFU developments
  • Liaise with the Finance Department to ensure that all invoices for Partnership fees and payments are issued on time and promptly paid by each Partner
  • Liaise with other members of the Commercial, Marketing, Professional, Development etc departments on a regular basis to ensure the widest dissemination of news and information
  • Ensure that that all tasks are carried out in the most cost effective way and within budget
  • Assist with administrative support for the Commercial Partnerships Team including finance, research, event management and improvements to systems and processes
  • Support the team in delivering any Partner events
  • Keep abreast of marketing and business developments to ensure we identify and take advantage of new opportunities

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:


  • Committed to actively contributing to and building an inclusive BACK culture in your role and day to day behaviours.
  • Credible and relevant experience, preferably from a sponsorship or marketing background from within a rights holder or governing body
  • Experience in sponsorship, marketing, event, and client management 
  • Experience with dealing, and managing appearances, with elite athletes, players, and coaches
  • Attention to detail imperative


  • Degree level education or higher desirable, but not essential
  • Knowledge of sports marketing preferable
  • Effective communication and interpersonal skills
  • Confident and conscientious person with an outgoing and engaging disposition
  • Motivated by personal achievement as well as team success
  • Exhibit drive and personal ambition – able to work autonomously when required
  • Driven with a commitment to achieving excellence in own work
  • IT literate, with a good knowledge of Word and Excel, with Outlook preferred
  • Personal circumstances must allow the candidate to work extended hours, evenings and weekends as required
  • Will preferably already have an interest in sport and an awareness of the structure and operation of the game in England

Additional Information:

  • All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
  • The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate
  • If you are a trans candidate applying for a job that requires a DBS check, please reach out to or directly to our safeguarding team ( to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.

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