Manchester City & Arsenal Secure Official Beer Partner in South Africa

August 7, 2014

South African beer brand Hansa Pilsener has entered the Premier League with partnerships with Manchester City and Arsenal. 

The company will be the official beer partner of the clubs in South Africa.

The deal with Premier League champions Manchester City will be for an intial three-year stint. The brand will also be given the rights to produce television adverts with several of City’s star players, in addition to featuring the Club’s crest and player imagery in marketing campaigns throughout the region.

Commenting on the partnership, Chief Business Officer for Manchester City, Tom Glick, said: “Hansa has a special relationship with South African City fans and has been part of their match-day experience in pubs and supporters clubs across the country for many years.  Their brand vision to inspire people to achieve their dreams, make them the perfect fit for Manchester City, and we are looking forward to helping them to achieve this goal.”  

Khensani Nobanda, Hansa Pilsener General Manager for Hansa, added: “Hansa is a beer brewed for dreamers who never forget where they come from regardless of what they achieve.  Manchester City is a club that embodies this belief as it remains firmly rooted in its community while soaring to new heights.  Giving ordinary South Africans the opportunity to see this inspiring team play live is a dream come true for Hansa.

Arsenal Secure Deal

Arsenal’s partnership with Hansa includes sole rights within South Africa to target supporters through the club’s digital media channels and develop a range of exclusive benefits for consumers.

The brewer will also look to engage its customers with unique opportunities to attend matches at Emirates Stadium throughout the season and offer consumers the chance to win signed club merchandise. Hansa Pilsener will also feature members of the Arsenal first team in bespoke marketing activity.

Vinai Venkatesham, sales and marketing director for Arsenal, said of the partnership: “We are delighted to welcome Hansa Pilsener to the club as an official partner.

“We are always looking to engage with our supporters and fans of the game globally, and through this partnership we will be able to offer exclusive access to the club while giving Hansa Pilsener the opportunity to reach our millions of supporters in South Africa through creative digital media campaigns.”

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