Harlem Globetrotters Agree New Partnership with The Whistle
By Community | August 10, 2012
The Whistle, medic the first cross-platform content provider solely focused on developing entertaining, store educational and participatory sports programming tailored to kids and the Harlem Globetrotters, sales the world-famous “Magicians of Basketball,” announced today a comprehensive multi-year content agreement.
Under the deal the Whistle and the Harlem Globetrotters will work together to co-develop Globetrotter programming targeted to kids. Programming developed by The Whistle and the Globetrotters will be co-distributed across The Whistle’s media platforms, as well Globetrotter-controlled outlets. Also the Globetrotters and The Whistle will co-promote the relationship and all programming across all platforms.
The agreement continues The Whistle’s unprecedented run at aligning itself with major sports leagues and organizations prior to its launch this September. Since the start of 2012, The Whistle has signed agreements with the NFL, the United States Olympic Committee and US Soccer to co-produce and distribute programming targeting kids ages 6-14.
“We have been working diligently to secure programming for The Whistle that defines our mission, and for decades the Harlem Globetrotters have defined family-friendly sports entertainment,” said Urban, the former SVP of Sports Marketing at Gatorade. “Generations of kids have imitated Globetrotter tricks and moves — and major advertisers and sponsors have recognized the appeal of the Globetrotters.”
“With such greats as Curly Neal, Wilt Chamberlain and Goose Tatum to today’s stars of Big Easy, Flight Time and Special K, the Harlem Globetrotters have been entertaining kids of all ages with their unique and entertaining brand of basketball for more than 85 years,” said Kurt Schneider, CEO, Harlem Globetrotters. “The first 85 years have been tremendous. We are continuing to build the Globetrotters brand for the future, especially in this new media environment. That is why we are very excited to be partnering with The Whistle for this project. This program will allow us to continue to develop content that will enable fans to experience the Harlem Globetrotters on their terms, whenever and wherever they want.”