GEICO Named Premier Sponsor of USA Water Ski
August 30, 2013
Auto insurance company GEICO has announced it will be the Premier Sponsor of USA Water Ski, symptoms the national governing body of organized water skiing and wakeboarding in the United States.
GEICO also will be the Official Auto Insurance of USA Water Ski and USA Water Ski’s National Championships Series of Events, arthritis and an Official Sponsor of the U.S. Water Ski Teams. The sponsorship package includes a range of marketing efforts, ambulance from advertising and e-mail to on-site event opportunities at USA Water Ski’s premier events.
“With USA Water Ski being the national governing body for all towed water sports in the United States and with GEICO being a premier provider for auto and home insurance products in the United States, this is a terrific partnership for providing special opportunities for our USA Water Ski members,” said Bob Crowley, executive director of USA Water Ski.
The largest and most active water ski federation in the world, USA Water Ski serves more than 20,000 members across the country. Nearly 80 percent of the organization’s members are involved in tournament competition each year; the remainder being recreational water skiers.
“GEICO is thrilled to work with USA Water Ski to serve as a sponsor and provide a special discount on auto insurance for their members,” said Deedre Daniel, director of GEICO’s sponsored marketing. “USA Water Ski does a tremendous job of promoting the growth and development of recreational and competitive water skiing to its vast network of members and partners, so this was an easy, natural fit.”