FC Barcelona Partners Roblox To Attract Younger Generation
June 27, 2019
FC Barcelona has joined forces with Roblox, the digital platform for the creation of online video games for children and teens with the aim to connect with younger fans.
Roblox users will be able to choose from either the “Elite Playmaker” or “Elite Striker” avatar bundles featuring the new Barça jersey.
Dídac Lee, FC Barcelona board member and head of Digital Area said: “We are proud to promote this innovative project that will blaze a trail in the world of football. It will enable us to bring FC Barcelona closer to millions of children and teenagers around the world in a way that is authentic to them, all the while helping to foster their creativity through a unique gaming experience.
“In the FC Barcelona Digital Area, we firmly believe that the best way to connect and generate engagement with our audience is by creating new communication channels to enable interaction across the digital realm, entertainment and sport. This is the first of many initiatives that we will be presenting shortly”.
Craig Donato, Chief Business Officer at Roblox said: “Roblox and FC Barcelona both deeply believe in the power of play to foster creativity and bring together a diverse and talented community. We’re thrilled our global community of millions of players can show their support for FC Barcelona by customizing their avatars with these awesome new Barça 2019 kits.”