26th MARCH

Join the Masterclass+ on “Digital Engagement: Enhancing Sports Growth and Commercialisation for Federations,” a comprehensive event focusing on the transformative power of digital innovation in the sports industry. This masterclass is essential for sporting federations looking to expand their reach and enhance fan engagement through digital strategies.

The masterclass begins with an opening segment that highlights the focus on digital transformation for sporting federations. It will delve into the importance of embracing digital evolution, exploring successful digital strategies that have driven audience growth and revenue.

A key panel discussion will follow, offering insights on leveraging digital platforms for growth in sporting federations. This includes exploring innovative revenue streams such as pay-per-view events, subscription models, and exclusive digital content offerings, along with case studies of successful digital commercialisation.

The roundtable session will focus on building captivating digital environments and integrating innovative technologies to enhance fan experiences. Moderated by leaders in digital strategy from various sporting federations, these discussions promise to provide valuable insights.

Post-networking, the masterclass will explore multi-platform distribution to amplify both live and non-live sports content. This includes cross-platform synergy, platform-specific user behaviour insights, fan-generated content, and the potential of emerging platforms and technologies like generative AI, blockchain, and the metaverse.

A panel on digital transformations will discuss captivating a new generation of fans, exploring topics such as virtual sports in the Olympics, innovative sports formats, digital outreach strategies, and collaborative ventures with eSports leagues and gaming communities.

The final roundtable will focus on how digital platforms are transforming sponsorship in sports federations and properties. This includes storytelling through digital narratives, interactive and immersive sponsorship experiences, expanding sponsorship horizons digitally, and using digital analytics for measuring sponsorship impact.

This Masterclass+ is an invaluable opportunity for professionals in the sports industry, particularly those in sporting federations, to learn and adapt to the evolving digital landscape, exploring innovative ways to enhance growth and commercialisation through digital engagement.

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Thursday, 29th February

Join the Masterclass+ on “Digital Products & Gamification for Fan Engagement”, focusing on the creation of diverse digital products tailored for personalized fan experiences in the sports industry. This masterclass is particularly designed for engaging and growing the Gen Z audience, featuring an in-depth exploration of innovative digital mediums like mobile apps, video-on-demand content, and subscription-based digital products to craft unique experiences for sports fans worldwide.

The masterclass will examine how these varied digital products, from interactive apps to captivating video content, are transforming fan interactions with sports. It will discuss strategies for integrating sports themes into these platforms, ensuring they provide value to sponsors (e.g., audience insights) and resonate with fans.

Opening this event, Genius Sports will focus on digital fan loyalty, demonstrating how sports can use gamification to drive digital engagement, capture first-party audience data, and use this data to drive fan loyalty and retention. 

The masterclass will put a strong emphasis on the development and optimization of these digital products. Sessions will concentrate on improving user experience, applying gamification techniques, and fostering online communities, aiming to offer practical insights for creating engaging and interactive platforms that meet the personalized needs of sports fans.

In terms of digital transformation, the masterclass will explore various monetisation strategies for fan engagement on these digital platforms. This includes the development of comprehensive digital ecosystems for effective data collection and analysis, and turning fan engagement data into profitable revenue streams through targeted advertising, in-app purchases, personalised content, and subscription models. The role of immersive technologies like virtual and augmented reality in enhancing these digital products and personalising the fan experience will also be examined.

Featuring speakers from across the sports industry and various sporting disciplines, this Masterclass+ presents a unique opportunity for professionals aiming to expand their expertise in digital fan engagement. Attendees will gain essential insights and strategies for developing diverse digital products and personalizing fan experiences in the fast-evolving sports industry.

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For over 20 years, Genius Sports has helped sports leagues, teams and broadcasters around the world to maximise the value of sports data to acquire, engage and monetise fans. From personalised marketing and dynamic sponsor activation to augmented viewing experiences, our innovative technology unlocks powerful new fan engagement possibilities.

21st MARCH

Join the Masterclass+ on “Leveraging the Value of Sports Rights Holder First Party Fan Data,” centred on harnessing the power of first-party fan data in the sports industry. This masterclass is crucial for sports rights holders and industry professionals aiming to effectively utilise fan data for strategic advantage. It provides a comprehensive exploration into the collection, management, and application of first-party fan data to drive fan engagement and commercial success.

The masterclass begins with a focus on unlocking the potential of first-party fan data, emphasising its importance in maximising value, negotiating brand partnerships, and making data-driven decisions. Discussions will revolve around leveraging this data for branding and advertising, balancing monetization with fan trust, and adhering to ethical data collection and privacy compliance.

Subsequent sessions will delve into optimising fan data strategies, sharing insights on how leading sports organisations have successfully used fan data to gain commercial advantage and enhance fan engagement. The challenges and best practices in first-party data management will be addressed, offering valuable solutions and strategies.

A key aspect of the masterclass is monetising fan data for merchandising and sponsorship. This includes leveraging fan data for insights into sponsorship opportunities, using fan data to enhance merchandising strategies, including digital products like NFTs, and examining case studies of successful monetization.

The panel discussions will explore enhancing fan experiences and revenue through data, focusing on creating innovative and personalised fan experiences, monetising data insights, and discussing future trends in fan data strategy. This will be complemented by roundtable sessions sharing perspectives on developing data-driven fan engagement strategies, including fan profiling and segmentation.

This Masterclass+ is an invaluable opportunity for sports rights holders and professionals in the sports industry to gain deep insights and practical strategies on maximising the value of first-party fan data, driving fan engagement, and achieving commercial success. Attendees will leave with a comprehensive understanding of the critical role of fan data in the modern sports landscape. 

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CLICK HERE TO DOWNLOAD PDF AGENDA

Here is a rundown of our 2024 events calendar, we haven’t finalised topics and dates for all of our events yet but this should give you a good idea of what is coming up and when. We have a mix of Masterclasses and Conferences planned for the year with topics spanning Digital, Revenue, Data, Engagement, Experience, Content and more. Click here to register your interest now.

February – Masterclass: Digital Products and Gamification for sports fan engagement (London)

March – Masterclass: Leveraging the Value of Sports Rights Holder First Party Fan Data (London)

March – Masterclass: Digital Engagement: Enhancing Sports Growth & Federation Commercialisation (Lausanne)

April – Masterclass: Disruptive Digital Platforms for the Sports (Birmingham)

April – Masterclass: Driving Brand Activation and ROI in Sports Marketing (London)

May – Conference: Sports Licensing Summit (London)

May – Masterclass: Growing Women’s Sports Revenue (London)

June – Conference: Premium Fan Experience and Sports Venue Summit (London)

June – Masterclass: Middle East: Exploring Commercial Opportunities in MEA (Virtual)

September – Masterclass: Sports Video Content: Personalisation, Scalability and Automation (London)

September – Masterclass: Fan Data Platforms: Enabling Personalised, Engaging Fan Journeys (London)

October – Conference: Annual iSportConnect Social (London)

October – Masterclass: Africa: Exploring Commercial Opportunities in Africa (Virtual)

November – Conference: Sports Content Protection and Anti Piracy Summit (London)

November – Conference: Elevating Sporting Entertainment through Tech platforms (London)

PLEASE NOTE: THE ATTENDEE LIST IS NOW FULL FOR THIS EVENT

Join iSportConnect’s ‘Elevating Sporting Entertainment through Tech Platforms’ summit at Coutts, London, where industry leaders meet to explore the convergence of sports, technology and entertainment. This exclusive in-person event, taking place on Monday 20th November, promises to spark dynamic conversations on harnessing technology to expand fan bases, enhance engagement, and drive revenue as sporting entertainment properties are developed.

At this networking event, you will be listen to interactive panels hosting top figures from Leeds United(Massimo Marinelli, Board Member; and CEO, Aser Ventures), the NFL (Tom Kiley, Senior Director of Strategy), and England Rugby (Jon Carman, Head of Product), who will share their insights on product management and international market expansion through digital ecosystems. You will engage in roundtable dialogues that dissect the transformation of sports properties into all-encompassing entertainment experiences, with a focus on personalization and immersive fan experiences. You can pose questions to investors (including Mat Cole (Investment Director, Edge Investment), Samir Ceric (COO, Blocksport AG), Suzanne Clarke (Global Head of Finance, VeUP) and industry experts (Ian Whittaker, Managing Director, Liberty Sky Advisors) on the developing the ecosystem of technology platforms which will be used to create value in fan engagement and live sports entertainment.

In addition to all of that, we will have a fireside chat from industry expert, Caroline Townley (Director, Active Rights) on navigating challenges and seizing opportunities in sports-tech collaboration, and a final breakout session focused on success stories and discuss the power of data in shaping entertainment-sports hybrid models.

Finally the event experience will conclude with a networking lunch, where professionals from across the industry, including rights holders, tech experts, and legal advisors will be mingling. This event is an essential meeting point for those looking to stay at the forefront of the digital transformation in the dynamic world of sports entertainment. Registered attendees already include: Chelsea FC, DAZN, ECB, EFL, Formula 1, England Rugby, Man Utd, Monster Energy, Six Nations, The Premier League, The FA, The Jockey Club, Premiership Women’s Rugby, Professional Squash Association, LIV Golf and others. 

If you are a sports rights holder or investor in sporting entertainment, you can register for this networking event HERE. 

If you are a technology platform looking to engage with this community, we have a handful of partnership places and you can receive more details by connecting with joe.rowland@isportconnect.com.

Join us for the “Sports Content Protection and Anti-Piracy Summit,” where we unite to fortify the integrity of sports content distribution against piracy. At Pinsent Mason in London, on Thursday 9th November, we delve into safeguarding platform integrity, preserving media rights, and securing a premium, valued sports media ecosystem for fans. 

We commence with insights from Mark Lichtenstein (Chairman, Sports Rights Owners Coalition) into the challenges and solutions for sports media rights protection and secure distribution. The summit will feature panels and discussions, including NBA, DFL, beIN and Warner Bros. Discovery, covering topics such as optimising content distribution through media platforms whilst maintaining defences against piracy threats. 

You will discover new research from YouGov, who will provide a deep dive into the landscape of sports piracy and the motivations behind illegal streaming. This will set the stage for practical considerations for rights owners in combating live event piracy with current legal frameworks.

Following a networking opportunity, the event transitions into exploring holistic legal strategies aligned with sports content protection. Discussions will span across operational enforcement, strategic partnerships, and legislative advocacy, with insights from leading experts in the field.

The summit also includes roundtable sessions focused on international rights protection, legal perspectives on piracy, monetization strategies amidst piracy challenges, and future-proofing content protection.

Pioneering anti-piracy strategies will be showcased, leveraging advanced tech expertise with real-time detection and comprehensive digital protection discussions led by top figures from La Liga.

The day will conclude with strategic sessions on capitalizing on piracy challenges to develop a commercial strategy and converting fans to subscribers (Sky and FIBA).

This event is a must-attend for industry professionals, including legal, tech and rights directors, looking to navigate the complexities of sports content protection and anti-piracy in today’s digital age. Join us for a day of insightful dialogue with registered organisations, including The Premier League, FA, Formula 1, ACE, BT, DAZN, FIFA, IMG, Disney, Google, TikTok, EA Sports, Vodafone, Alliance for Intellectual Property, UK IPO and ATP Media, and stay ahead in the dynamic sports industry.

If you are a sports rights holder or broadcaster please register for one of the limited places on the day HERE. If you are solution provider looking to attend, we have a limited number of places for event partners. Please contact Joe.rowland@isportconnect.com for more information.

Join us for “Fan First Marketing: Revolutionising Sports Engagement through Personalised Strategies and Experiences” as part of the iSportConnect’s Masterclass+ series. This insightful event is scheduled for September 26th at MKTG.

Our day will begin by exploring the rise of Fan First Marketing and its role in ushering in a new era of sports engagement. We’ll delve into the shift in consumer behavior and expectations, and understand the significance of personalised strategies and experiences in sports marketing. Crucially, we’ll examine the transformative role data and analytics play in crafting these personalised marketing strategies.

As we progress, we’ll focus on creating tailored experiences for fans, leveraging data and technology. Through real-world case studies, you’ll learn how some sports organisations have successfully harnessed this approach to enhance fan engagement and significantly boost their marketing outcomes.

Post a networking break, we will delve into the importance of fostering a sense of belonging among fans, turning our attention to community building and inclusive initiatives. The critical role of influencers, ambassadors, and social media platforms in creating inclusive and diverse sports communities will be explored.

Wrapping up the day, we’ll discuss innovative partnerships and collaborations, particularly how they unlock new opportunities for fan engagement and revenue growth. We will highlight the increasing role of esports and gaming in attracting new audiences and their potential as strategic partners for traditional sports entities.

This event promises to be a comprehensive exploration of Fan First Marketing, blending theory with practical insights and examples. You’ll have the chance to network with industry professionals, learn from the experts, and take away actionable strategies to revolutionise sports engagement through personalization. Don’t miss out on this opportunity to stay ahead in the fast-evolving sports industry.

Join us at Pinsent Mason offices on September 19th from 9:15am to 1:30pm for a thought-provoking event, “Decoding Sports Fan Behaviour: Leveraging Data & Tech to Drive Engagement and Revenue”. Part of the iSportConnect’s Masterclass+ series, this session promises to be a deep dive into understanding sports fan behavior and how this knowledge can be leveraged to enhance engagement and boost revenue.

The day will begin by decoding the global sports consumer, highlighting the role of data in understanding the viewing patterns and preferences of sports fans across the globe. The insights derived from this data-driven perspective will form the cornerstone of the day’s discussion. We are delighted to welcome S&P Global to give this opening address.

Our focus will then turn to the transformative power of technology in sports engagement. Throughout the day, expect to uncover the various ways in which technology and data are being used to revolutionize fan experiences. You’ll learn about successful examples of tech-driven fan engagement, showing the potential of innovative technologies in creating immersive and personalized fan experiences.

A significant part of the day will be dedicated to audience retention. We’ll explore how technology and data analytics can be used to create hyper-personalized content, and how this personalized approach can help maintain audience engagement and loyalty.

The latter part of the day will centre around audience growth, examining how sports entities can harness technology and data analytics to not only create compelling fan experiences but also expand their fanbase.

Expect lively discussions and insights from industry leaders, offering a firsthand account of the challenges and opportunities in sports fan engagement. This event is an excellent opportunity for professionals in the sports industry to learn, network, and gain a deeper understanding of fan behavior.

By the end of the event, you’ll walk away equipped with valuable insights and actionable strategies on how to leverage data and technology to decode sports fan behavior, drive engagement, and maximize revenue in the ever-evolving sports landscape.

Join us on Wednesday 9th August for an Online Masterclass+, “Digital Dynamics in US Sports: Understanding and Optimising Fan Engagement Platforms”. Starting at 12pm EST (5pm UK time), this event is a part of iSportConnect’s interactive Masterclass+ series and is in partnership with S&P Global.

We will embark on an exploration of the transforming sports industry landscape, particularly focusing on digital fan engagement strategies. The event will kick off with a presentation deep diving into the Direct-to-Fan revolution, its implications, and its importance in the realm of sports. We will touch upon the evolution of digital fan engagement platforms, their integral role in providing sports entities a direct line to their fanbase, and how they can prepare us for the tech challenges of the future.

As the day unfolds, we’ll host a breakout session facilitated by representatives from major US sports leagues. This interactive session will delve into the practical aspects of how these platforms can be leveraged to deepen fan engagement, improve fan experiences, and optimize fan interactions using valuable audience insights.

We’ll culminate the event with a panel discussion featuring leading figures from major US sports leagues. These industry stalwarts will share their experiences and strategies in harnessing digital fan engagement platforms, personalizing fan experiences through data analytics, and fostering long-term fan engagement. This engaging dialogue will also forecast future trends and potential technological developments in the sports industry.

This event will equip you with a deeper understanding of the evolving dynamics of fan engagement in the digital era within the US sports industry. Don’t miss this golden opportunity for knowledge sharing, interactive learning, and networking with industry leaders.

iSportConnect’s interactive June Masterclass+ focuses on “Engaging Young Fans: Captivating Audiences and Monetising the Evolving Sports Landscape”. This event focuses on how to captivate and monetise the rapidly changing habits of young sports fans through strategic, innovative content, and partnerships. A range of lively sessions, insightful panel discussions, and hands-on breakout sessions have been arranged, aimed at offering deep insights into the intriguing world of sports marketing and engagement.

In-depth conversations will revolve around how the younger generation consumes sport, their general media consumption habits, their views on events and what they value when attending these events. These will be coupled with insights into how digital media and influencers play crucial roles in shaping these behaviours. Be part of this engaging discussion as we delve into captivating case studies and innovative strategies.

An important part of the event will focus on harnessing digital media and technology to create compelling content that resonates with young fans. We’ll look at how strategic partnerships and collaborations can amplify visibility, engagement, and revenue generation. You’ll have the chance to participate in breakout sessions exploring different content formats and strategies for engaging young fans through digital media and technology.

The latter part of the event will explore current sports consumption trends and monetisation strategies in the evolving sports landscape. You’ll learn about the importance of aligning with young fans’ desires and expectations, the challenges of adapting to the rapidly changing sports industry, and methods to maximise revenues through effective content strategies.

Don’t miss this opportunity to network with industry professionals, learn from the experts, and deepen your understanding of the evolving sports landscape. You’ll walk away with actionable insights into engaging young fans, captivating audiences, and monetising the evolving sports landscape.